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PepsiCo Performance with Purpose Achieving the Right Global Balance Rosabeth Moss Kanter Rakesh Khurana Rajiv Lal Eric Baldwin

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“ONDC Reimagining Digital Commerce in India” is an insightful report that discusses the digital economy of India, including the recent happenings in the sector, the key sectors involved, and their potential growth rate. This report aims to provide a comprehensive analysis of ONDC, their key competencies, industry verticals, future prospects, and market trends. Topic: 2019 Global Outlook: Market and Strategic Insights Section: A Critical Analysis of Amazon’s Dominance in e-Com

Problem Statement of the Case Study

In this modern age, people are more inclined to shop online than offline. This trend has not only become an obvious reality but a necessity. India, in particular, witnesses huge numbers of Indians turning to online shopping. However, owing to the challenges in the country’s current digital landscape, this trend is not reaching to its full potential. Hence, ONDC, with its reimagining digital commerce strategy aims to address this gap by improving the overall digital infrastructure, making the e-commerce experience more user-friendly and offering