Category: HBR

Beyond the Runway Guccis Leap into the Web3 Era Marco Di Maggio Marc Baumann

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The fashion industry has been a subject of great interest and fascination for people all over the world for centuries. From the Victorian age, when fashion played an essential role in the lives of women, to contemporary times when the industry has gone beyond fashion, with designers bringing us new and exquisite collections of clothes, accessories and beauty products every year, the industry continues to generate immense revenue for the economy. However, with the growing digitization of society, the fashion industry has witnessed a significant transformation. With advancements in technology like augmented reality, virtual

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It seems like the fashion industry is starting to experiment with Web3 technology. Last week, Balenciaga’s official Instagram page posted an image that looked more like a Dot-com logo than a fashion brand’s signature aesthetic. As I scrolled down, I saw a “Beyond the Runway” hashtag and discovered an entire section dedicated to the brand’s future on the Web3 platform. This wasn’t a marketing ploy. Balenciaga was making a serious move into this tech-driven landscape. I reached

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“Beyond the Runway: Guccis Leap into the Web3 Era” by Marco Di Maggio and Marc Baumann. (The title refers to the company’s move to leverage Web3 as a platform to showcase its collections via smart contracts, digital collectibles and decentralized technology in general.) The fashion brand has long been ahead of its time, offering its own in-house blockchain to store digital data and sell virtual products to its customers. It has recently announced a collaboration with W3.ag, an “Artificial Intelligence-dri

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Beyond the Runway Guccis Leap into the Web3 Era: The Italian Luxury House that Transitions with a Crypto Investment Plan. In this article, I am presenting a comprehensive overview of how Italian luxury house Guccis transitions with its investment into a crypto lending business, focusing on its “Globe Fare” campaign and how it helps them leverage the “Internet of Value” (IoV) concept, the core of blockchain and crypto innovations. Get the facts Guccis is

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I’ve been following the rise of the ‘unshapely’, but unmissable, online retailer. So when it was revealed the label had released their Spring/Summer 2023 collection, which would be sold through its flagship physical shop on Via Manzoni in Milan, on the web, I couldn’t help but flick to a quick “what’s web3” search in my browser. The response was swift and widespread: “OMG!!! Web3! Can you summarize what the web3 era is

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Web3 is emerging as a new frontier for luxury brands to reach new and younger audiences. As a fashion industry icon, Guccis decided to jump on the bandwagon and explore this emerging sector. They created a series of innovative projects, including a tokenized luxury marketplace and a virtual fashion event. The objective of the article is to analyze the impact of this new approach and discuss the future of the brand’s position in this dynamic market. 1. to Web3 Web3, or “The Web as

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The fashion house has recently entered the digital space with its own e-commerce site. Guccis’ Web3 ambitions represent a radical departure from its 70-year legacy of being a classic streetwear brand with limited product offerings and a focus on fashion and culture. Guccis’ Web3 journey has been accelerated by a combination of forces, some external (like the rising popularity of non-traditional fashion) and some internal (like the increasing demand for sustainable fashion). In recent years, the brand has adopted an increasingly high-tech approach to

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“The future of fashion has arrived. Guccis is set to launch a Web3 store, designed for a new generation of consumers who are increasingly seeking an immersive, digital, and interactive experience.” Guccis is known for being a luxury brand that offers the latest fashion trends and unique pieces. However, it’s not going to remain behind as the fashion industry is becoming more and more digital. Guccis is the first luxury brand to venture into the Web3 space, aiming to bring innovation and the latest technological adv

Audioteka Go Global or Not Binayak Malla Michal Zdziarski

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In the spring of 2016 I travelled to Ukraine, to participate in Audioteka Go Global — a popular electronic music conference held annually in Kiev. This time, for the first time, I brought my sound system — and my music as well. I heard incredible artists in a concert hall, and was part of the largest global electronic music community in the world. Audioteka Go Global is an annual conference on electronic music, which takes place in Kiev — an annual event, the largest in the world, attracting

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This case study is from the book “Start Your Own Online Audio Book Publishing Business” written by Michal Zdziarski. The book is based on Michal’s real-life experience as an author and audio publisher. I’ve been involved in the business of audio book publishing for about 7 years. In that time, I’ve seen how to make, market and sell audio books with a lot of mistakes learned, and now I can help those people who don’t know this. Before I can write about Audioteka Go Global or

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In the last months I spent an inordinate amount of time trying to find the right answer to this question: should I quit my job to pursue my passion for music and write a book? It was a pretty clear decision; I had been making the shift for a year or so, and I had a lot of material for a book and a lot of money invested in my musical education, gigs, and equipment. But I also felt like there were other aspects of my life that were just as important—and just as fulfilling—as music and writing. As

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In the past, we could not use the internet for business communications. Only a few people were familiar with the world wide web, and we had no access to online business networking sites. In fact, we could only contact our potential business partners on the phone. But this all changed in the last decade, as the internet became the main platform for business communication. This is where Audioteka came into the picture. site It was launched in 2001 by Michal Zdziarski and Binayak Malla as a website that allowed you to buy, sell

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In my youth, I was one of those people who was always fascinated by new technologies, especially those that could make our lives easier and more efficient. After college, I decided to go into the field of software development, but it quickly became apparent that I wasn’t cut out for that kind of work. After years of trial and error, I began my journey as a freelance writer. websites Although I was making a decent living, I wasn’t satisfied with my work. That’s why I decided to start my own business, Audioteka. As the name

Rob Parson at Morgan Stanley C M Diane Burton

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Rob Parson, a senior vice president at Morgan Stanley, has been leading a team that helps companies understand how their strategies are shaping or misaligning with the economic cycle. To do so, they analyze financial statements from firms like Sprint and Honeywell, among others. The team also analyzes what the current macroeconomic indicators might imply for those companies’ revenue growth. The purpose is to use that information, in combination with industry benchmarks, to help Morgan Stanley’s asset and wealth management clients better understand what kind of revenue growth to expect

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PNC Financial Grow Up Great A Christopher Marquis V Kasturi Rangan Alison Comings

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Ikea Belgium Welcome Home Project Sophie Bacq Valerie KellerBirrer 2024

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We are the best: we make the best Practice makes perfect: we make the best Quality of life is our goal We’re committed to sustainability We’re here for a good time We’re the newest IKEA, the best We take every detail so seriously We want to bring joy to homes around the world Welcome home: now let’s get started [We start with a welcome home photo] We see these words all over the place. It’s time to put them to use.

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BCPC Internet Strategy Team Jan Trow Amy C Edmondson Laura R Feldman 2003

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Effectuation During Conflict Entrepreneurial Thinking to Provide Humanitarian Aid in Ukraine Amy Kenworthy George Hrivnak Andriy Nemyrovskyy Valeria Kozlova

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Effectuation during conflict requires the implementation of entrepreneurial thinking in a humanitarian context. Acknowledging that humanitarian aid and humanitarian interventions may create or exacerbate conflicts, the present study explores the potential impact of the implementation of entrepreneurial thinking on the provision of humanitarian aid. The study conducted by Kenworthy and colleagues (2009) examined the implementation of entrepreneurial thinking in relation to conflict. Consequently, this study investigated the possible impact of entrepreneurial thinking

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Effectuation is the action of finding the best and most productive ways to achieve something, while entrepreneurial thinking involves a holistic approach to problem-solving. Both of these methods of thinking are important when it comes to providing humanitarian aid in Ukraine. This case study is from my own personal experience, where I worked with non-governmental organizations (NGOs) in Ukraine to provide humanitarian aid during conflict. The crisis we were addressing was in the city of Lviv, which was severely affected by the war in 2014

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Entrepreneurship is the ability to start, build, and grow a business. As I understand it, it means that you have to think like an entrepreneur, act like an entrepreneur, and make decisions like an entrepreneur. For example, consider a scenario where you have to start a business. You might consider these three factors when making your decision: 1. Values: As a business owner, you need to understand your business’s values. What’s important to you, your customers, your team, and your community? What

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In today’s world, entrepreneurs are in charge of many successful ventures. Their contributions are necessary for many companies that rely on innovation, quality, and efficient service. The world has been impacted by several conflicts, most significantly in Afghanistan, Yemen, Syria, and Iraq. In Ukraine, the Russian invasion of the country, which began in February 2022, resulted in thousands of deaths, destruction of civilian infrastructure, and the displacement of millions of citizens. In such a context, businesses must play an essential role in

Trouble at Basecamp B Nour Kteily Deepak Malhotra David Lane 2021

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Influencers Image Crafting a Strong Career and Personal Brand Aditya Gulia Jatin Pandey Himanshu Rai

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“Innovation is an indispensable and essential element in the future. Innovation provides the catalyst for growth, the opportunity to create new revenue streams and, above all, the only means by which companies can remain competitive in the long term.” –Steven Covey Innovation involves change, transformation, and progress. The most important aspect of innovation is its ability to provide competitive edge. 3M is committed to innovation because it provides opportunities for continuous improvement in the form of new products, process improvements and new approaches

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Innovation: A Process, Processes, and Processes “Innovation at 3M Corp. Is about Process.” This statement was my first impression as soon as I started talking about 3M at the first-ever workshop held in Chennai for the South India region. The room was full of brightly-clad entrepreneurs, all busy shaping a brand new idea of what a manufacturing company could be. “Innovation means we get to work on products that people will want to use to help them save lives, and