Category: ESSEC Business School

Caesars Entertainment Janice H Hammond Aldo Sesia 2014

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DocSend A Path Off the Plateau Thomas R Eisenmann Jeff Huizinga 2023

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Biryani

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Jackson Automotive Systems William E Fruhan Wei Wang 2013

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Building a Generative AIPowered MBA Course Scheduler Iavor Bojinov Annika Hildebrandt Exercise Feb 23 2025 895

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PGE and the First Climate Change Bankruptcy Stuart C Gilson Sarah L Abbott 2020

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PGE was founded in 1920 and is one of the largest electric utility companies in the US. 11% of the US electric power market was provided by PGE in 2019, and its market share was 14.5%. Its customer base includes residential, commercial, industrial, and utility customers. 73% of PGE’s customer base uses natural gas as a primary energy source. 10% of the customers are from wind power, and 5% from solar power. Its electric generating capacity is more than 2

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AXA Claiming the Future of Insurance Amit M Joshi Ivy Buche 2020

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Ethiopia An Emerging Market Opportunity John A Quelch Sunru Yong 2015

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Kovi Changing Brazils Mobility Landscape Lynda M Applegate Michael Norris Alexis Lefort 2022

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The company that was once one of the most innovative players in the Brazilian mobility sector, Kovi, is now struggling to compete in a rapidly-growing market dominated by players like Ola and Uber. Kovi, a company founded in 1998, provides a range of mobility services, including bicycles, electric cars, scooters, and e-bikes, as well as taxis, and even delivery trucks. The company operates in eight Brazilian cities and employs over 600 people

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Brazil is one of the most technologically advanced countries in the world. The country boasts world-class institutions in science, engineering, and technology, and a highly skilled workforce. The country is also home to some of the worlds most advanced infrastructure and telecommunications networks. However, Brazil has been facing several economic, political, and social challenges. These include: 1. Economic Recession: Brazil has been facing an economic recession for the past few years due to the COVID-19 pandemic. The recession led

SWOT Analysis

1. Scope and Objectives Kovi is a leading supplier of mobility solutions for both private and public sectors in Brazil. Kovi is transforming Brazil’s automotive market by expanding the brand’s product portfolio and increasing its service offerings. The Company is developing an end-to-end, omnichannel customer experience that supports the full range of mobility needs, from car rental to ride-hailing. Click Here Kovi is building on its strategic footholds in key cities, including São Paulo and Rio de Janeiro,

Problem Statement of the Case Study

In December 2021, I participated in a Kovi case study with one of the most significant challenges for our company, being the Mobility Landscape. Kovi, a Brazilian company, had the objective of creating a new mobile strategy that would be part of the company’s growth plan for the next four years, including strategic actions in three of its five major segments (vehicles, services and parts), as well as a focus on its e-commerce business. The aim was to have a clear, comprehensive and well-defined mobile strategy,