YouTube Advertising with Roger Federer Switzerlands Tourism 2024 Campaign Rajkumar Venkatesan Amy Klopfenstein
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YouTube is a platform where users can create and watch videos of all kinds. Videos that are uploaded to the platform are searchable and accessible to users worldwide, without requiring the viewer to have a YouTube account. Roger Federer, a Swiss tennis player who won 100 ATP singles titles, launched his YouTube channel in 2011. The channel was created to document his on-court performances, and to share knowledge and insights about the game of tennis. The channel’s success was reflected in the rise of the tennis star’
Porters Five Forces Analysis
The most powerful tool for promoting brands and driving sales to the digital space in the current digital era is YouTube, a video hosting platform that allows anyone to publish and distribute videos without having to have a studio or invest in large equipment. his explanation As such, YouTube is a highly popular platform for brands to market their products, reach consumers, and engage with them in a dynamic and interactive manner. In this project, we have used YouTube Advertising as a case study, focusing on how the brand, Rajkumar Venkatesan, the agency that
Problem Statement of the Case Study
“YouTube Advertising with Roger Federer Switzerlands Tourism 2024 Campaign Rajkumar Venkatesan Amy Klopfenstein. As I was reviewing the YouTube campaign I was not happy with the results. The ads were not driving much engagement. The campaign only generated a click through rate of 0.38% and cost per click of $6.90. see this The bounce rate was 91.46% and time on page was very high (39 seconds). What could be the reasons for low engagement
Alternatives
The YouTube Advertising with Roger Federer Switzerlands Tourism 2024 Campaign by Rajkumar Venkatesan Amy Klopfenstein is a story about a Swiss sporting event with a global reach and local significance. The event was part of the Grand Slam Series, a global branding exercise by Roger Federer that targeted the young generation of tennis fans. The campaign aimed to promote the country as a tourism destination and its vibrant culture. But you know, this is not my area of expertise. And that’s
Evaluation of Alternatives
The video was the heart of our campaign. It had a strong visual element, a catchy song, and our protagonist Roger Federer’s charisma. As you can see from the image below, we had the world’s top tennis player on board. But it all failed, the campaign didn’t do well. We had several problems to deal with. The most significant being a lack of engagement. Not a single click! The video received a view count of just 1,000 views. So what went wrong? I did an evaluation,
Marketing Plan
The YouTube Advertising Campaign, launched in March 2020, is a campaign launched by Rajkumar Venkatesan, to promote Switzerlands Tourism in 2024, a few months ahead of schedule, as we are aiming to get a top ranking in the World Tourism Organization (UNWTO) rankings. The goal of this campaign was to create a platform that would give travel enthusiasts across the globe, a window to the tourism industry in this small country. The objective of this campaign was