Category: Stanford Business School

CEO Talent Management Guido Stein Martinez Jose Ramon Pin Arboledas

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Leading Open Innovation at BT Amy C Edmondson JeanFrancois Harvey Johnathan Cromwell 2018

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Latam Airlines and COVID19 Seeking Bankruptcy Protection in the United States Laura Alfaro Mauricio Larrain Carlos Vilches Sarah Jeong 2020

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Latam Airlines is seeking bankruptcy protection in the United States, citing the COVID-19 pandemic as the primary cause for its financial troubles. In late January, Latam reported a net loss of $547 million for the first nine months of 2020. Recommended Site This came on top of a net loss of $153 million in the same period last year. The airline has been a major Latin American player since 1991, operating domestic and international flights across the region. It has faced several challenges in recent years

Marketing Plan

Latam Airlines, a Spanish-flagged flag carrier, and Colombia’s Avianca both filed for protection in April 2020. The U.S. Government granted a bankruptcy protector in early September 2020. Latam Airlines is a leading airline of the Americas, Latin America and Caribbean with a 33% market share in the region. It has hubs in Buenos Aires, Bogotá, Lima, Mexico, and Rio de Janeiro. The airline operates 39 aircraft and

Porters Model Analysis

“The pandemic caused by the Coronavirus has brought to an end a long era of stable economic growth in Latin America, with Latam Airlines Group, the world’s third largest airline by traffic, looking to exit the business in the United States. This has sparked the need for a comprehensive restructuring. A Porter’s case analysis. Latam’s market dominance is primarily attributable to its acquisition strategy. In 2003, it acquired PanAm, which was the biggest domestic airline in Argentina and a major