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  • Charlotte Beers at Ogilvy Mather Worldwide B Nicole Sackley

    Charlotte Beers at Ogilvy Mather Worldwide B Nicole Sackley

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    The company, founded in 2014, produces and sells raw materials used in a wide range of high-tech industries, including biotech, semiconductors, and solar. However, since the beginning of the year, the company has been struggling to keep up with demand due to global supply chain disruptions and a slump in the semiconductor market. In this case, Origo’s customers have been demanding that the company increase production and reduce costs to keep up with demand. However, the company has not been able to reduce its

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    In HBS Authors 2023, an anonymous team from Boston’s prestigious Harvard Business School published a case study on “Origo Commodities”. I was amazed that a prestigious institution with the best education facilities could have published something so insignificant, yet relevant and useful. I can tell you that I, a first-year MBA student, was initially skeptical, especially because the case study’s title was “An Agonizing Decision”. I had never heard of Origo Commodities before. But