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  • Brainstorming a MVP for a Peloton Corporate Wellness Benefit

    Brainstorming a MVP for a Peloton Corporate Wellness Benefit

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    My journey with Peloton began when my husband and I started exploring the world of home fitness. He wanted to incorporate a new cardio workout in his daily routine, while I was still recovering from an injury. Initially, I felt intimidated by the expensive equipment and didn’t see how it could help me stay healthy. more tips here However, my husband urged me to give it a try. And the rest, as they say, is history. check that Peloton’s subscription-based workout system has quickly become my favorite way

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    1. Purpose: To find out how to design a Peloton Corporate Wellness program that will enhance employee’s physical and mental well-being in line with the company’s corporate values of excellence and health and wellness. 2. VRIO Analysis: – Value to Customer (V) = Employee well-being (E) + Excellence (X) + Health and well-being (H) = MVP (M) – Value to Customers (V) = Benefits to employees (B

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    1. Brainstorm a potential MVP – Identify target users, needs, and pain points – Brainstorm potential solutions/services, product features and functionalities – Use the BCG Matrix to create a list of benefits and KPIs – Reframe potential challenges and threats into opportunities 2. Develop the MVP – Start with a user journey map – Set out the specific product features, components, and functions – Prioritize potential solutions, features, and benefits – Use Agile Methodology to develop and

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    I brainstormed a case study on my own MVP project, and it’s a great starting point for writing your case study. Title: “A Pilot with a Purpose: How Peloton’s Wellness Program Saved $250,000 in Cost Savings” The Peloton brand, an exercise bike, is now a trendy fitness equipment on the market. Peloton is a digital fitness company that sells a subscription service that provides personalized fitness plans from train

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    In 2021, Peloton had its first year in its mission of enabling people to lead a healthy and active lifestyle. The company’s initial offerings were a small treadmill with TV and a stationary bike, as well as a yoga mat and headphones. In 2020, the company introduced a stationary bike, and in 2021, the bike was joined by an elliptical machine. With a focus on a more advanced gym experience, Peloton was

  • Italy The Good the Bad and the Ugly Dante Roscini Richard HK Vietor Hilary White 2015

    Italy The Good the Bad and the Ugly Dante Roscini Richard HK Vietor Hilary White 2015

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    I am Italian. As an Italian, I feel privileged to live in a country, known for its beauty, rich culture, innovation, and rich historical legacy. More Bonuses However, the same cannot be said for the people themselves, who are still struggling with political, social, and economic issues. Politically, Italy is in turmoil, as the country’s political class remains mired in corruption and instability. In recent years, the country’s political leaders have been accused of embezzlement, bribery, and corruption. Many

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    It is 2015. This Italian newspaper tells about a story of a young, Italian woman who is the top expert case study writer in Rome. She wrote case studies for top international companies, won multiple national and international case study awards and became a well-known and sought-after expert in the field. She is one of those “world’s top experts”. At the same time, she is also one of the victims of unscrupulous companies that do not pay for the services they have hired. A number of them claim the exact same

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    1. The Good – Dante Roscini, President of Italy 2. The Bad – Ricardo HK Vietor, CEO, Fiscal Group 3. The Ugly – Hilary White, Senior Editor, Eurasia Group 4. Innovative strategies, such as expanding digital channels to reach new consumers, can help to mitigate Italy’s bad reputation. This approach, though, could benefit only in the long run, and it remains to be seen if the new digital landscape will ultimately translate into tangible

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    I was on vacation in Italy when I received a manuscript from a famous Italian photographer. The book was called “Dante’s Celebration” and it was published by the famed photography house, Aperture, on an exclusive limited edition of 3,000 copies. I had always loved Dante, from my youth in Europe where we lived near the Pisa Leaning Tower. Dante’s great poem “The Divine Comedy,” was the first book to ever be printed from Italian. It was first printed in

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    1. Introductory and Conclusion (2-3 sentences) – clear overview of the main findings of the case. Explain how the analysis applies to the market. 2. Porter’s Five Forces Model (3-4 paragraphs) – define the five forces model, explain how it applies to the market. Use it to highlight the strengths, weaknesses, opportunities and threats of the Italian market. 3. Analysis of the Buyer Behavior (15-20 sentences) – analyze

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    Italy, with a population of 60,300,000, is a European country, bordered by France, Slovenia, Austria, and Switzerland. This country has a population density of 116 people per sq km. The country’s economy is driven by services, with a GDP of US$2.803 trillion and a GDP per capita of US$47,957. Natural resources and minerals Italy is rich in resources such as: – coal –

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    Italy is an advanced nation that has done much to promote its economy and the advancement of human civilization. It has always been known to be progressive and forward-thinking, and its citizens have embraced progressive changes through the years. The quality of life for people living in Italy has improved significantly since the industrial revolution. try this out The country has achieved economic and social growth through the application of knowledge and innovation. The people of Italy live well, are healthy, and enjoy a better quality of life compared to those of other nations. The economy of Italy is based

  • Maersk Betting on Blockchain Rajiv Lal Scott Johnson

    Maersk Betting on Blockchain Rajiv Lal Scott Johnson

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    Maersk, the world’s largest shipping line, just launched a pilot program for blockchain technology in its shipping operations. They are implementing “smart contracts” as a means of settling trade transactions automatically, with the aim of reducing operational costs, improving transparency, and boosting security. However, the program has been facing a series of challenges. The most significant ones are: 1. Legal uncertainty: The blockchain technology is a relatively new one, and no legal framework exists for the implementation of this kind of software.

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    Rajiv Lal Scott Johnson is the CTO of Maersk’s blockchain initiative in the company. He has been working on blockchain for quite some time and has been instrumental in the adoption of blockchain technology in various parts of the world. Blockchain is a decentralized, digital ledger system that enables secure and transparent transactions. Maersk has adopted blockchain to facilitate digital payments and transfers of goods and information across the globe. Scott’s experience in blockchain is significant, having worked at some of the

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    In the case of Maersk, a global container shipping giant, I have come across a fascinating story of a digital innovation that is changing their core operations. The story started with the development of their digitalization strategy, which was driven by the need to leverage technology for business growth. Maersk is one of the world’s biggest shipping companies. The company serves millions of customers and operates across different business lines, including container shipping, energy trading, and logistics. Maersk operates a network of more than 7,

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    “I recently watched a talk on blockchain by a well-known V.R.I.O. (Value-Relevance-Interest-Opportunity) thinker, Dr Rajiv Lal, who heads the “blockchain” strategy and innovation at global shipping giant Maersk. I was struck by the depth of his analysis of blockchain as a way to revolutionize transportation, particularly by overcoming the inefficiencies in the current intermodal systems, and by connecting more than 200 ports and seaports.

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    “In May, 2019, we were onboard a container ship, the “Maersk Overfelt”, in the Port of Shanghai, China. It was a “one-day voyage” on our way to Kandla, India and then back to Rotterdam. A team of analysts sat in the bow, looking at what they called “digital twin” of the ship. Their goal: to create digital assets from physical assets to share with clients. To do so, they created 12 blocks that they put onto a block

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    “A global ocean container shipping company Maersk is betting big on blockchain technology. It plans to launch blockchain solutions by the end of this year in China and Europe. explanation They are planning to have 20 million containers on the blockchain.” A global ocean container shipping company Maersk is betting big on blockchain technology. The company is developing a new solution, a consortium with other shipping companies and financial institutions to explore the possibilities of the technology. They are planning to have 20 million containers on the block

  • Customer Acquisition and the Cash Flow Trap Elie Ofek Barak Libai Eitan Muller

    Customer Acquisition and the Cash Flow Trap Elie Ofek Barak Libai Eitan Muller

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    Customers are what keep us going, right? For a startup, creating customer loyalty is the lifeblood of growth, but we all know that it is never that simple. A typical customer lifetime value can be up to 14 years! Moreover, the cost of acquiring new customers is much higher, at least 20 times higher! (Maher, 2015). In this report, I will focus on identifying the root causes of the Cash Flow Trap, which happens when a company is unable to generate enough prof

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    The startup world is known for its high volume of innovation and disruptive entrepreneurs. Companies that can rapidly bring new products or services to market while keeping costs low are gaining market share at an unprecedented rate. In this case, we’ll examine a company that is achieving that goal, and then analyze the factors that lead to high customer acquisition costs. The Company Name: Founded: Location: Target Audience: Target Market: Founding Team

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    I believe that customer acquisition should be a top priority, but it often gets overlooked in companies’ business models. A few years ago, I faced this challenge in my own startup. I had been working on a unique mobile app that promised to revolutionize the way people shop. It was based on a unique business model: consumers would use the app as an extension of their own mobile devices. To make the most of the idea, we needed to market our product to a very specific target audience: millennials. more tips here We had a hard time identifying this

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    “Customer Acquisition: How It Affects Your Cash Flow and Your Future. It’s a well-known fact that the first two years are always the hardest as a startup, but a third year and beyond can see it as the most challenging — especially when the cash flow trap bites. “The cash flow trap” is a phenomenon that I have encountered in various startups in my personal experience and research. Firstly, I have seen startups trying to achieve their goals in short time frames while lacking an adequate

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    “You can’t sell stuff you don’t own. This principle holds true for every single business. Whether you are a product startup or an established brand, if you don’t have an inventory to promote, you don’t have a business.” – Brian Katz. As an entrepreneur, you are always looking for the “next big thing.” However, what most businesses lack is something tangible to market – a physical product or service. If your product or service is unique, you won’t be able to create the hype that

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    Customer Acquisition (CA) and cash flow (C) are the backbones of most successful start-ups today. As a matter of fact, it is a fundamental reason why most start-ups make it to the “unicorn” level. But the problem with CA and C in start-ups is, of course, that they require money – a lot of money. This is where the “cash flow trap” lies: start-ups invest in CA without realizing that this can only provide the start-up with short-term cash.

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    Customer Acquisition and the Cash Flow Trap Customer acquisition and retention, among the most important functions in business, is crucial for achieving a business’s growth. Acquisition has a direct impact on revenue; retention increases sales, increases profit margins and is a key indicator of the strength of the business. Retention, in turn, has a direct impact on profits. However, there is a dark side to customer acquisition. The “cash flow trap” can leave a company with significant debt, poor profit

  • foursquare Mikolaj Jan Piskorski Thomas R Eisenmann Jeffrey J Bussgang David Chen 2011

    foursquare Mikolaj Jan Piskorski Thomas R Eisenmann Jeffrey J Bussgang David Chen 2011

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    In my case study about foursquare, I discuss the reasons why the company’s app strategy is popular among the tech savvy public and the specific marketing tactics used by foursquare, including their strategy to leverage the geotagging functionality of smartphones as part of their marketing efforts. Section: App marketing plan In my case study about foursquare, I discuss the various marketing tactics used by foursquare to successfully leverage the geotagging functionality of smartphones in their app marketing strategy.

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    In my free time in 2011, I created the “I Love San Francisco” app for the iPad. It is an app that uses the built-in GPS feature to find and review places in San Francisco. I wrote: San Francisco, the quintessential techno-capital, is a place of incomparable beauty and charm, a place that has always excited me. It has everything—tall buildings, trendy boutiques, and the finest restaurants, and it has everything that makes San Francisco so icon

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    1. Define the purpose of the foursquare app a. Ask questions of friends in your vicinity and locate them b. Send messages to friends for directions c. Make lists of places you’ve visited and want to visit 2. Promote the foursquare app through word-of-mouth a. Run contests and offer prizes for the most successful referrals b. Utilize email marketing and social media to drive downloads c. Promote the app on social media platforms to reach new users 3. Create a unique user interface

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    The next day, I attended the foursquare conference in Seattle. case solution In a packed auditorium, more than 1,500 people gathered to hear from the founder of Foursquare, Mikolaj Jan Piskorski, as well as other tech leaders like Jeffrey J Bussgang, David Chen, and Thomas R Eisenmann. In his talk, Piskorski laid out a vision for the future of location-based services, which he called “radical simplicity.” He described the need for simplicity in a world that is

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    “FourSquare, a social application for iOS and Android devices, allows users to find and post “check-ins,” such as “I’m here” or “I went to the market this morning,” at various locations around the world. It was founded by two ex-Google employees, Brendan iverson, the vice president of engineering, and Michael ginori. Foursquare uses a global network of more than 7 million people to build an inventory of locations — restaurants, bars, bookstores, museums, and parks — that users

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    “Foursquare is the best company for this year” was the statement made public by three of the world’s most renowned entrepreneurs—Thomas R Eisenmann, Jeffrey Bussgang, and Jeffrey J. Bussgang. The three CEOs of “the best” companies have been in awe of the groundbreaking work that the founder and CEO, Mikolaj Jan Piskorski, has done with the new technology platform called foursquare. Piskorski’s vision of foursquare, which he founded in

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    Foursquare is a location-based social media platform where users can save places they visit and invite their friends to do the same. The social-networking app, available for both Android and iOS, has over 3.5 million users worldwide and aims to become the best way for people to discover and share their local experiences. Background: Foursquare was founded in 2009 by Mikolaj Jan Piskorski, Thomas R Eisenmann, and Jeffrey J Bussgang. They all studied computer science

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  • Google Inc Abridged Benjamin Edelman Thomas R Eisenmann 2010

    Google Inc Abridged Benjamin Edelman Thomas R Eisenmann 2010

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    BENJAMIN EDELMAN, PH.D., HAS a background in the field of engineering, computer science, and management science and has worked for over 30 years as a scientist and a business executive. For the last 22 years, Dr. Edelman has held senior leadership positions at Google Inc., and he served as Chief Scientist at Google for five years before his recent departure. He is now the President of Edelman International, a global public relations firm. Dr. Edelman’s appointment as Chief Scientist of Google

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    It is said to be “the search engine that doesn’t make money” and Google, Inc is the company that is changing the game of business by taking out the middle men of traditional advertising. In this era of mobile Internet surfing, and the rise of tablets and smartphones, this company is leading the charge to put more of the value and data back into the hands of consumers. It is estimated that Google generates around 21 percent of the mobile advertising revenue worldwide, and this is projected to grow by 34

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  • Bidding for Antamina Peter Tufano Alberto Moel

    Bidding for Antamina Peter Tufano Alberto Moel

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    “Bidding for Antamina is one of the great projects that we’ve had in recent years in relation to our mining activities,” says Pete Tufano, Antamina’s CEO. “Over the past six years, we’ve made many improvements in terms of safety, production and efficiency, and our focus is on expanding capacity, diversifying our production and improving our overall performance,” Tufano adds. Antamina, located in the Moloul region of the Solomon Islands, is a small-scale mining operation that

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    Bidding for Antamina Peter Tufano, I’m in awe of how you’ve successfully orchestrated a highly competitive bidding process for Antamina. It shows you have the patience, expertise, and a strong strategic mind that’s vital to win. You’ve been able to put together a competent team of consultants and contractors, and your bidding process is clearly organized and streamlined. From the way you’ve presented the technical and financial information, you’ve been able to

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    Bidding for Antamina is a 5-year-long journey, from exploration to exploitation of the world’s largest gold mine, Antamina. Bidding process began in 2005, following a five-year, AU$700-million tender, which the Indonesian government and Indonesian mining firm BHP Billiton decided to launch to attract foreign investment in Antamina. Bidding process was the only chance to build a mine in Indonesia to increase domestic demand, which was declining due

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    In the Financial World, bonds are known as fixed income assets, and their price is determined by the interest rate. This interest rate has become an essential financial instrument for the economy’s functioning. The purpose of this report is to discuss the factors influencing bond prices, the different types of bond market instruments, and the impact of interest rate changes on bond prices and interest rate risk. Factors influencing bond prices: – Demand and supply: The supply and demand of bonds are two primary factors influencing bond prices. Bond supply can be affected

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    A recent article by the Chief Economist at HSBC, entitled “The Changing Economy” argues that “Bond Prices are no longer as predictable as before.” Indeed, in the recent years, global economy has entered a period of economic uncertainty and uncertainty in many markets, with interest rates rising worldwide, and financial markets in turmoil, leading to several new risks. One of those risks is ‘Interest Rate Risk’, that is, risk to which the investor may be exposed to when investing in government

    Porters Five Forces Analysis

    In my opinion, Bond Prices and InterestRate Risk are the two most important factors affecting the financial viability of corporate enterprises, both now and in the future. In addition, they represent a huge market for financial intermediaries, both investment banks and the brokers. The relationship between them can have a significant impact on corporate cash flow, credit ratings, and ultimately, on the bottom line of their respective issuers and investors. Investment Banks: Investment Banks, like many other financial intermediaries,

    Financial Analysis

    Bond Prices and InterestRate Risk is one of my favorite topics in financial analysis. This short piece is part of my Financial Analysis portfolio. Bond Prices Bond prices are determined by a formula, which is a simple function of risk, duration, interest rate, and maturity. you could look here In short, bond prices are determined by (1) The interest rate; (2) The duration (number of years) of the bond, and (3) The risk. The maturity is always a function of the initial bond price, i

    Case Study Help

    In a few weeks, the U.S. Fed will hike rates by a quarter-point or more and raise them once again in March. We have been in a bond bull market for over 5 years, and as a result, yields are historically low. But I fear, as a 35-year Treasury bond holder since 1993, that the risk of bond prices rising has diminished. The recent Fed tightening has not gone unnoticed and with this in mind, interest rate risk has increased as well. This will