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  • Yellow Tail Wines Breakaway Product Positioning Len Sherman 2012

    Yellow Tail Wines Breakaway Product Positioning Len Sherman 2012

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    My experience as a journalist and writer on the wine business had shown me that in today’s cut-throat wine industry, it’s about differentiation, innovation, and bold positions, rather than about packaging or pricing alone. In the first edition of the New York Times bestselling book Wines from Australia, we talked about how a number of Australian wineries were setting new standards by focusing on quality, innovation and their unique terroirs. But how did these wine regions make the transition from being just producers of cheap wines

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    The red wine Yellow Tail’s most powerful advertising message has been ‘southern hemisphere’ (SH) and ‘breaking away from convention’. These phrases define and promote the company’s value and core proposition to consumers: (1) Southern hemisphere – referring to the distinct viticultural region where Yellow Tail’s winemakers grow their grapes; and (2) Breaking away from convention – signifying the different flavour profile and unique style of Yellow Tail’s wines as compared to other

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    In 1986, Len Sherman, a then 22-year-old with a family and wife at home, started selling 600 cases of the country’s first Australian Shiraz, Chateau Yellow Tail, at Woolworths in Sydney’s North Shore. Yellow Tail – “Shiraz – a blend of Shiraz and Grenache – of South Australian vineyards”, was a very different wine, he says, than the established market. Sherman’s wine had

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  • Nestle David E Bell Mary Shelman 2008

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    The year was 2008, and for Nestle’s CEO David E Bell, this was one year of reckoning. He had been the head of the company since 2002, but despite being an experienced CEO, he had seen few months, and some significant results. Nestle had suffered losses in its businesses, and the company’s profit had dipped below one billion. And the reasons for this decline were many: market consolidation, globalization, low-priced competition and the rise of e-commerce in

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  • Pierre Foods Acquisition of Advanced Foods D1 Credit Agreement Borrower Perspective Guhan Subramanian Mike Harmon

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    Pierre Foods Corp, a leading US dairy producer and processor with strong marketing, branding, and operational expertise, is acquiring the debt-secured Advanced Foods D1 credit agreement borrower’s debt of about $125 million due 2023. The financing is expected to close in the first quarter of 2018, with the terms and conditions negotiated by the parties during the closing phase. Pierre Foods will acquire Advanced Foods and its subsidiaries, a leading

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  • Leadership at WildChina B Supplement Daniel J Isenberg Shirley M Spence 2007

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    VRIO Analysis

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    Case Study Help

    The world’s largest sustainable building, the Mirvac B Building is a landmark project that showcases the vision and commitment to environmental sustainability. This is a case study about Mirvac B Building Balance Zoe Kinias Felicia A Henderson 2020 and their approach to building an environmentally friendly building. The Mirvac B Building is a 19-storey residential building located in the heart of Melbourne’s CBD. The development comprises 265 apartments with 712

    PESTEL Analysis

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