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  • Medtronic Navigating a Shifting Healthcare Landscape HBS Faculty 2018

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    As Medtronic navigated its way through a shifting healthcare landscape and changed the face of patient care, it had to grapple with new demands for improved health outcomes, longer-lasting care, and more patient-centric solutions. In its quest to stay ahead, the Medtronic team made significant investments in research and development, innovation, and digital transformation. With its focus on healthcare as a force for good, Medtronic recognized the increasing burden on caregivers and the demand for better patient outcomes. The company respond

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  • HSBCThe Bital Acquisition Jeffrey Gandz Allen Morrison David Barrett 2004

    HSBCThe Bital Acquisition Jeffrey Gandz Allen Morrison David Barrett 2004

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  • Adams Beasley Associates Dennis Campbell Iuliana Mogosanu 2023

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  • Leadership for Stretch Goals Inspiring Employees to Achieve the Impossible at Charter Next Generation Ethan Rouen Elisabeth Powell 2024

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  • Sapient Corp Rakesh Khurana Joel Podolny 2004

    Sapient Corp Rakesh Khurana Joel Podolny 2004

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  • Trimster How Payment Modes Cause Order Returns Jaya Priyadarshini Rajesh Kumar Singh Ritu Srivastava

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    “In 1993, PepsiCo acquired the Mexican soft drink manufacturing and distribution business from Coca-Cola. Since then, the company has expanded its presence in the Mexican market and has consistently enjoyed significant growth. PepsiCo’s success in this market is primarily due to its extensive distribution network, its product offering of leading brands in the category, and its use of innovative marketing strategies to attract and retain customers. In this case study, we will examine PepsiCo’s performance in Mexico and analyze the key factors that contributed to its success

    Marketing Plan

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