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  • Scale AI Scales Up Boris Groysberg Sarah L Abbott

    Scale AI Scales Up Boris Groysberg Sarah L Abbott

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    – “The AI Revolution,” Harvard Business Review, March 16, 2018 – “A new way of thinking about AI,” National Academy of Engineering, February 2018 – “AI as a business driver,” Deloitte, November 2017 – “AI for the CMO,” Marketing magazine, September 2017 – “The promise of AI, and the challenge of its implementation,” Harvard Business Review, February 2017 – “How artificial intelligence and its disrupt

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  • Barbie Reviving a Cultural Icon at Mattel Elie Ofek Ryann Noe Sarah Mehta 2024

    Barbie Reviving a Cultural Icon at Mattel Elie Ofek Ryann Noe Sarah Mehta 2024

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    “Barbie’s return to her “traditional” look at Mattel last week was a resounding success, as the company saw an 18 percent sales spike. Mattel chief executive officer Terry Dunn-Meier said the revival of the famous Barbie doll, which first appeared in 1959, helped drive sales to $314 million during the holiday quarter. I’m not an executive, but that’s great news. My team and I are excited to be bringing Barbie back after a 20-

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  • Crown Cork Seal Co Inc Karen Gordon John P Reed

    Crown Cork Seal Co Inc Karen Gordon John P Reed

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    Company Description: Crown Cork Seal Co Inc Karen Gordon John P Reed is a manufacturer and supplier of a wide range of products, including precision sealants and molding compounds. These are used in various industries including aerospace, automotive, defense, and medical, and are manufactured at its state-of-the-art manufacturing facility, located in St. Charles, Missouri. The company has grown substantially over the years due to its focus on quality, innovation, and customer satisfaction. This focus has

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  • Othellonia Growing a Mobile Game Eva Ascarza Tomomichi Amano Sunil Gupta 2019

    Othellonia Growing a Mobile Game Eva Ascarza Tomomichi Amano Sunil Gupta 2019

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    Othellonia, a mobile game development company, is on a mission to build mobile games that appeal to both users and businesses. The company’s goal is to create value for its customers by providing high-quality, engaging, and innovative games to their customers while making a profit for its stakeholders. Strategy: Othellonia has a clear focus on building sustainable games. more They use the game development life cycle (GDLC) as a roadmap for their development process. Here are their key points:

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  • BoldFlash CrossFunctional Challenges in the Mobile Division Brief Case Michael Beer Rachel Shelton 2012

    BoldFlash CrossFunctional Challenges in the Mobile Division Brief Case Michael Beer Rachel Shelton 2012

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    The company was acquired by a foreign firm three years ago, and their acquisition brought with it a new mobile division with 100 employees and a mission to push the boundaries of mobile design. However, within the last three years the business had experienced severe performance issues that impacted revenue, profitability, and customer experience. The executive team had come to recognize that they needed to reposition the mobile division to address these challenges, as well as the broader mobile marketing landscape. Despite investing a considerable amount of resources in product development, customer acquisition

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  • Broken Trust Role of Professionals in the Enron Debacle Ashish Nanda 2002

    Broken Trust Role of Professionals in the Enron Debacle Ashish Nanda 2002

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  • Recommendation Algorithms Politics A Mary Gentile Mona Sloane 2022

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