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  • Salesforcecom Creating a Blue Ocean in the B2B Space W Chan Kim Rene Mauborgne Mi Ji Jee Eun Lee 2013

    Salesforcecom Creating a Blue Ocean in the B2B Space W Chan Kim Rene Mauborgne Mi Ji Jee Eun Lee 2013

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    Salesforce.com is one of the most successful companies in the world, and I have been privileged to have worked for them. In this case study, we will examine Salesforce.com’s Blue Ocean Strategy, and we will do this by looking at how they identified their competitors and why they decided to create a blue ocean. A Blue Ocean A Blue Ocean strategy is a business strategy that was invented by the famous management guru, Rene Mauborgne in his book Blue Ocean Strategy. Blue Ocean strategy involves launching a new product

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    The key challenge that Salesforce faced was to differentiate itself from traditional B2B software providers such as Microsoft, SAP and Oracle. Although all of these companies had their unique products, they were locked in the current business software model of software that can be deployed in a few-man-years and with few software developers. These companies were unable to offer new solutions for their customers that could truly add value. The Salesforce Solution to this problem is called the Blue Ocean Strategy. As Salesforce’s CEO, Chris Herwell, said, “Sales

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    Epic Games Nineteen EightyFortnite B is an epic mobile-oriented, third-person, arcade-style, cooperative, multiplayer shooter, free-to-play, shooter, survival, and battle royale video game, released on August 23, 2020, on Google Play and Apple’s App Store. In it, you have to fight for your survival in the apocalyptic world. The game is available in 20 different languages and has 100

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  • Leading in a Hurricane The Midvale Healthcare System Michael D Watkins

    Leading in a Hurricane The Midvale Healthcare System Michael D Watkins

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    1. Strategic Positioning Our strategic positioning was based on our strong commitment to customer satisfaction, with the goal of being recognized as one of the top quality healthcare organizations in Utah. We did not target the customer as we viewed the customer as ours. Our core values were the core of our branding, and our tag line was a promise, “Be Your Best, We’re There.” 2. Unique Selling Proposition The unique selling proposition for Midvale Healthcare System is a holistic model that focuses

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    The Hurricane was an unprecedented natural disaster that struck the Midvale Healthcare System on July 28th, 2012, leaving widespread devastation. The system consisted of three hospitals, a nursing home, and a rehabilitation center. This disaster was unlike any other in the city’s history, and the healthcare system was no exception. Leadership had a pivotal role in the situation, and this case study examines the role of top leadership in a hurricane

  • FullFunnel Advertising on TikTok An Experiment Jeremy Yang Ayelet Israeli

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  • FDI and South Africa A Eric Werker 2007

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  • Raksul Scott Duke Kominers Masahiro Kotosaka Nobuo Sato Akiko Kanno 2019

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