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  • Samsung Redefining a Brand Robin Ritchie Fan Ye Christian Kim 2004

    Samsung Redefining a Brand Robin Ritchie Fan Ye Christian Kim 2004

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    Title: Redefining a Brand with Samsung Samsung is a South Korean multinational conglomerate which has become one of the world’s leading electronics companies by consistently producing a range of innovative and high-quality products at a lower price point. Samsung’s brand identity is anchored in a commitment to innovation, quality, and customer satisfaction. The company has successfully adapted its brand to various global markets and has built a solid reputation for providing products that meet its customers’ needs and aspirations. In this case

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  • World Wildlife Fund WWF Ramon CasadesusMasanell Jordan Mitchell 2016

    World Wildlife Fund WWF Ramon CasadesusMasanell Jordan Mitchell 2016

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  • Hairstrong Working Out a Marketing Plan Julie Gosse Martin Eidenberg

    Hairstrong Working Out a Marketing Plan Julie Gosse Martin Eidenberg

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  • Debt Financing Firm Value and the Cost of Capital Susan Chaplinsky Robert S Harris 1997

    Debt Financing Firm Value and the Cost of Capital Susan Chaplinsky Robert S Harris 1997

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