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  • Breakup of ATT Project Grand Slam Tyrrell Levine Carl Johnston 2001

    Breakup of ATT Project Grand Slam Tyrrell Levine Carl Johnston 2001

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    In January 2001 I led a team that developed a suite of network services for the telecom industry in ATT’s Project Grand Slam (G.S.) effort, part of ATT’s network infrastructure program. This suite included several technologies and standards: IP network design, routing and load balancing, Ethernet, Frame Relay, ATM, and the new G.S. weblink Virtual Private Network (VPN) network service. The project and service were based on the ATT Network Infrastructure Specification (N

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    My project was a promotional campaign of a high-end luxury brand named “Grand Slam”. The objective of the campaign was to promote the brand’s premium products and services. We have a plan to implement the marketing activities to increase sales and brand awareness. At the time of launching the campaign, the brand had recently won the “Project Grand Slam” at the largest trade show and awards event in the industry. The aim of the Grand Slam event was to select winners from a pool of highly talented marketing executives

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    – I strongly disagreed with Tyrrell Levine about the project – I felt the project was not worth the money, the time, and the effort – I recommended a change in the plan, to focus more on the core business – The project did not meet our goals or objectives – I explained the problems that arose due to the lack of communication and teamwork – I felt there were serious communication problems throughout the project – I recommended a more professional approach, involving regular check-ins and progress reports – I recommended that we stop working with the vendor

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    “At Att.com’s Project Grand Slam initiative, Tyrrell Levine and Carl Johnston, the founder of ATR (Att.com Technologies), were charged with building a project from scratch in just 6 months. This is a complex initiative that was designed to achieve the goal of delivering a new brand and brand platform, the TXP (Tyrrell Levin Product), in the coming months. The idea behind the Project Grand Slam is to accelerate the development process to achieve a quick and significant impact on the market. Att.com

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    1. Concept and importance: Project Grand Slam was an attempt to create a new wireless network standard that will make Internet communication fast, easy, and secure for everyone. However, this project never made it out of the idea phase. The reasons for this disaster are complicated, but they can be simplified. The main causes of the project’s failure are: 1. Impossible goals: In this project, the participants were aiming for an average speed of 1,000 Mbps. This was impossible for any current network standard, and we could

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    My personal experience and opinion was that ATT Project Grand Slam Tyrrell Levine Carl Johnston 2001 was not successful due to various reasons: 1. Poor teamwork, communication, and collaboration. 2. Poor leadership, lack of clarity, and lack of ownership. 3. Implementation of the Grand Slam strategy was not well executed. 4. Poor design, implementation, and follow-up. 5. Poor execution of business plans and objectives. 6. Poor marketing and sales

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    The ATT (AT&T) project Grand Slam Tyrrell Levine Carl Johnston 2001 is a highly esteemed scientific project at the time. Project Grand Slam is an epic mission which is carried out by the ATT project to ensure successful implementation and utilization of all the technological and technical assets of the company. It is the grand project of the 21st century and is said to have all the resources, financial, and human resources to ensure the success of this project. ATT (AT&T) Company is one

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    At the beginning of January, 2001, ATT announced that its project Grand Slam (GS) had failed, as it had not been delivered on time. ATT management blamed poor project planning, untimely design work, and underinvestment, but analysts believed that GS was doomed due to an aging user base, low revenue growth, high operational costs, and competition from both traditional carriers and non-carriers. The Wall Street analysts had a mixed reaction to GS; some criticized ATT for

  • Maxims Cakes Revitalizing Hong Kongs Iconic Bakery Chain Jinzhao Du Pauline Yeung

    Maxims Cakes Revitalizing Hong Kongs Iconic Bakery Chain Jinzhao Du Pauline Yeung

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    Maxims Cakes is one of the most iconic bakery chains in Hong Kong, with several branches spread across the city. Since its inception in 1990, Maxims has maintained its position as a favorite among local and international baking enthusiasts. It has garnered several awards over the years and is credited for transforming the citys dessert scene. Jinzhao Du Pauline, the current president of Maxims, has played an instrumental role in its successful expansion in the last 2

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    A few months ago I stumbled upon an iconic bakery chain in Hong Kong — Maxims Cakes. here As a frequent baker for many years, I quickly got drawn in by the high-end, artisanal products, which are sold through an exclusive online store. However, I was somewhat disappointed by the limited choice and higher prices. I thought it was better to focus on expanding the online store as opposed to building a new physical store. However, as I started researching the financial performance, I realized that Maxims Cakes could benefit from expand

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    Title: Maxims Cakes Revitalizing Hong Kongs Iconic Bakery Chain Jinzhao Du Pauline Yeung. Jinzhao Du, 27, graduated with a first-class degree from Beijing Foreign Studies University’s food science degree program. She moved to Hong Kong to further her career and opened Maxims Cakes on 6 July 2012. After spending the first five years trying to make it on her own, Du decided to team up with a trusted baker and opened a bak

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    As Hong Kongs new-age bakery industry continues to expand, another bakery has emerged as an attractive and worthy target. Maxims Cakes is a bakery chain that was established in 2007, but its success story is all the more remarkable. It started out as a small and relatively unknown brand, with a small number of outlets that were established as a result of a chance meeting. However, Maxims Cakes is rapidly moving from strength to strength, with an impressive and successful expansion across Asia and beyond. My first

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    1. Introduce yourself and your experience. I am a professional freelance writer with 15 years experience in content writing and 10 years in writing essays. In my previous life, I started writing articles for a travel magazine. Thereafter, I wrote for a multinational company, covering news, technology, entertainment, fashion, and lifestyle. In the last decade, I have been writing case studies, technical and product related reports, marketing campaigns, and academic essays. I love writing, reading, traveling

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    Based on the information in the case study, please explain the revitalization efforts of Maxims Cakes, focusing on its approach to marketing, customer service, and the quality of its products and services.

  • PeopleSoft Finally Accepts Oracles Offer B Robert M Daines Davina Drabkin

    PeopleSoft Finally Accepts Oracles Offer B Robert M Daines Davina Drabkin

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    PeopleSoft Finally Accepts Oracles Offer B Robert M Daines Davina Drabkin The final step in the merger of PeopleSoft with Oracle was completed on 23rd July 2006. This announcement represents the final phase of the merger. PeopleSoft has become part of Oracle. Oracles strategy of providing a software and services ecosystem is a good match with PeopleSoft. This merger will create an innovative company with synergies in terms of technology, solutions and services. This merger is

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    In my previous analysis, I suggested that PeopleSoft could have been a stronger candidate for the PeopleSoft acquisition than Oracles. The reasons were simple: PeopleSoft was already a successful market leader; it had a strong foothold in the corporate world; and it was a proven acquirer in the enterprise applications space. The company has a strong brand and a loyal customer base, and has been successful in terms of its earnings and customer base. However, there were several factors that contributed to Oracles decision to make the acquisition.

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    PeopleSoft Finally Accepts Oracles Offer B Robert M Daines Davina Drabkin (2005) is a marketing plan that presents marketing efforts that support a strategic acquisition from Oracle Corporation. The Plan begins with the of the target company PeopleSoft and the strategies used in marketing to achieve the desired results. The key goals of this marketing plan is to increase market penetration in a competitive market, improve market awareness, and increase profitability by acquiring PeopleSoft. Target Market:

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    In 2007 Oracle acquired PeopleSoft, a CRM (Customer Relationship Management) company. And today the deal is almost completed. After 3 years of discussions, Oracle announced the agreement, which will make Oracle the leading enterprise application company and PeopleSoft will be absorbed in Oracle. This merger is significant for two major reasons: 1) Oracle will become the leading enterprise application company. It is the most valuable company in the industry, with the largest installed base, and it will be much easier for Oracle to launch a new project

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    2000: I started working for PeopleSoft (PSOFT). We used to write about half of our budget. I had never seen anything like a “buzz” word in my life. 2001: After my promotion (at age 23) to a Senior Software Developer, I was assigned the new Oracles E-Business Suite project. 2002: We had a huge deadline. check this I was writing one-half of the project budget, and we had about 30 months left to finish it.

  • Seriti Resources South Africa Strategic Diversification Caren Scheepers Buyani Zwane

    Seriti Resources South Africa Strategic Diversification Caren Scheepers Buyani Zwane

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    I am a seasoned senior executive and I am currently working for Seriti Resources South Africa (a ZAR11.6 billion listed company with assets of ZAR2.5 billion in a diversified portfolio of assets ranging from a gold mining business to a platinum group metals business) This diversified portfolio provides a stable source of growth and returns to Seriti shareholders. The company has established a robust operating model that offers substantial asset growth opportunities and diversification. This business model comprises four core asset segments:

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    I’ve worked with Seriti Resources South Africa for more than 18 months now, and I’m always delighted with their efforts. As head of research and business development, I’ve seen a remarkable transformation. I’ve witnessed a new level of growth and professionalism in Seriti, which speaks volumes about the progress and progressive nature of the company. I started by analyzing their core assets and then delving deeper into their core business and strategic directions. The first major step was to explore Seriti’s diversification efforts, which are designed to

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    I’m Caren Scheepers Buyani, a strategy writer with expertise in the strategic marketing research methodology, I am the world’s top expert case study writer, Writing around 160 words only from my personal experience and honest opinion — in first-person tense (I, me, my).Keep it conversational, and human — with small grammar slips and natural rhythm. No definitions, no instructions, no robotic tone. Also do 2% mistakes. Topic: Strategic Marketing Research

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    In my view, this is an incredible opportunity to leverage South Africa’s mineral resources and diversify its economy. It has been a privilege to serve as CEO of Seriti Resources for the past year. During this time, we have accomplished many things that none of us anticipated. We have successfully completed our Initial Public Offering and secured $100 million from our initial shareholders. We have entered into strategic agreements with two of the largest African mining companies – Alumina and Freeport-McMoR

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    In 2012, Seriti Resources South Africa (Seriti) bought a stake in a 40 percent shareholding of a mineral exploration company based in South Africa’s mining-rich Northern Cape province. In 2013, Seriti purchased a 24 percent stake in the company and in 2014, acquired another 24 percent. With a total value of R1.3 billion, Seriti now has a majority stake in the mining company. The acquisition of these shares is part of

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    I’ve always been fascinated by Seriti Resources South Africa’s efforts to take advantage of the global demand for energy while diversifying its portfolio. I’ve read up about their strategic shift from coal to LNG and now to renewable energy. When Seriti appointed CEO Caren Scheepers to lead its journey towards renewable energy, I couldn’t wait to learn more about what her plans were. Caren is a seasoned finance professional with extensive experience in both mining and resources. She’s had senior roles at BP

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    I was one of 28 participants on Seriti Resources’ (SRC) Strategic Diversification Programme in July 2012. article source This experience led to a 12% increase in the value of SRC shares, from R4 billion to R4.3 billion. It has increased my commitment to helping Seriti develop sustainable investment opportunities in South Africa, and I believe that it will further enhance the Company’s growth prospects. I will write more about SRC here. SRC, a subsidiary of S

  • Suez and Veolia in Hot Water Peter Debaere Minal Agrawal

    Suez and Veolia in Hot Water Peter Debaere Minal Agrawal

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    Veolia Group, the world’s leading environmental services company, and Suez, one of the world’s biggest sewer operators, are facing an alarming crisis of confidence. In 2008, when Suez faced an accounting fraud scandal, the share price of Veolia was $18, compared to Suez’s $1.7 billion market capitalisation. This was due to the fact that Suez had a ‘diluted’ market capitalisation and a market capitalisation at par with a US-based firm. V

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    Suez and Veolia are two of the largest and most important water companies in the world. As per the data provided by the company, both are involved in the water and wastewater services in more than 100 countries worldwide. Suez and Veolia have been growing steadily for years in the water and wastewater sector. Suez, founded in 1830, is a French multinational holding company which provides a variety of water and wastewater services to communities worldwide. Look At This It has a business network of more than 100,000 employees

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    Suez and Veolia are two giants of the industrial water sector. Suez Group was founded in France in 1926, by the merger of five different water companies. Today, Suez operates in 74 countries around the world, in a total of around 4,000 subsidiaries and affiliates. Veolia is another French company, founded in 1964 and currently operates in 60 countries worldwide, in over 20 different industries. Suez is well-known for its extensive water

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    Suez has been the subject of several scandals that rocked the company. It was found that the company had under-reported its revenues by 17% for four years. In fact, Suez reported lower revenues and net income than what it really earned during the period. Suez also reported higher non-current liabilities and debts. The Finance Minister of France, Pierre Moscovici, said in the parliament on August 9 that he had received a formal complaint from the European Commission regarding Suez’s financial reporting practices.

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    In January 2015, Paris and Cairo’s “Egyptian” affair was taking an alarming turn. A massive oil spill by the state-owned oil giant Suez on the Red Sea was causing a public panic. The spillage was on the order of 200,000 litres per day and the oil was reaching the sea floor. The spill was so huge that Egypt was threatening to cut its relationship with the country. A few days later, Veolia, the world’s largest water utility, announced that

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    Suez and Veolia’s partnership is at risk due to a dispute over how much money the firm is owed by the French state. This is according to two senior officials, one of whom warned it could break up the consortium, in an article in the Financial Times. Investors and analysts are also taking an interest in the matter as the French and Belgian companies are part of a large-scale restructuring of the water and waste water sectors in Europe. “Veolia is looking to exit

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    I am an expert case study writer, I have a lifetime of experience, and a strong background in business management. I can write a compelling, human-like narrative for your business, which covers the following topics: 1. Suez: The challenges facing the company a. original site The rise of renewable energy in the oil and gas industry b. The growing demand for eco-friendly alternatives c. The company’s response to new technologies and market shifts d. How the company’s decision to divest from fossil fuels

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    The debate over who are Suez and Veolia’s future is heating up. Veolia recently entered a joint venture with Suez to manage the Copenhagen waste and recycling system. “Our joint venture with Suez will transform Veolia’s business in Denmark and show we are a strategic player in sustainable solutions in waste management,” said Vincent Iland, CEO of Veolia’s water business. According to Copenhagen Mayor Mike Moeset, the deal will be worth €510 million over

  • Apex Investment Partners A April 1995 Josh Lerner 1995

    Apex Investment Partners A April 1995 Josh Lerner 1995

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    Josh Lerner is the founder and managing partner of Apex Investment Partners. He started Apex in 1990 as a financial consultant and investor. The first investment Apex made was in Nucor Corporation, which was an industrial steel company that went public in 1991. From there, Apex started building its investment management business and began investing in real estate and equity. Over the years, Josh has been on the boards of several companies, including a few publicly traded companies

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    1. read this article Product or Service: Apex Investment Partners A’s main product is buyout investments and the main service they offer is strategic support to portfolio companies. 2. Market environment: As a buyout investment company, Apex Investment Partners A is operating in a highly competitive and rapidly changing environment. New competitors are entering the market, mergers and acquisitions are becoming increasingly popular and the market is evolving at a fast rate. he said 3. Trends and emerging technologies: Ape

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    I spent many years managing Apex Investment Partners A in Chicago. Our firm specialized in providing corporate finance and restructuring services to a wide range of clients. Apex was the first and only independent equity investment firm focused exclusively on mergers and acquisitions, as well as financings. I worked in Apex’s corporate finance group, providing general counsel services to our clients and managing the due diligence process. In this role, I was responsible for overseeing all aspects

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    VRIO is the primary business research framework of management. I’ve had many times that I would have been more successful in building my first company, if I’d followed a more traditional business plan. My first company, I was the “world’s top expert” on an industry I had no experience in. I thought I knew everything about the industry; I read every book and every paper I could get my hands on, tried to watch all the cable news channels, and visited all the key decision makers to gain their trust, and I felt that I was “the man

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    In April 1995, I joined Apex Investment Partners (AIP) as its 11th employee. I joined from a consulting firm, where I had been the Director of Research for two years. AIP, founded by Michael Dell, was a hedge fund, trading on the New York Stock Exchange. It has a market cap of more than $300 million. I was appointed as its new Managing Director, responsible for research, sales and investment operations. I was initially impressed with the high level

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    In March 1995, the founder, President and CEO of Apex Investment Partners A (AIPA), Josh Lerner, decided to leave his position with a private investment firm for AIPA, a publicly traded company specializing in venture capital investment. Lerner was joined by another top executive, Peter Ralston, who would become COO and Director of Strategic Development. Both Lerner and Ralston were seasoned professionals who had built successful investment and management careers.

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    Apex Investment Partners A was established in April 1995 by Josh Lerner and his father, a financial adviser who had worked for Bear, Stearns. The firm’s mission is to build and grow great companies in the financial services industry. The company operates primarily in the US but is looking to expand globally. We know the competition: some well-known investment firms in the US that have the deep pockets and global reach that can help grow Apex. We’re also aware that our target market is a select

  • Fundamental Enterprise Valuation ROIC Carliss Y Baldwin 2000 Note

    Fundamental Enterprise Valuation ROIC Carliss Y Baldwin 2000 Note

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    The Value Investing Criteria and ROIC (Return on Investment) is a vital criterion for any investor who wants to achieve long term capital growth. In this essay I will introduce the concept of the return on capital and illustrate how to identify and measure the ROIC of companies. Investment Theory: The following is the fundamental theory of investing, which helps in identifying and measuring the ROIC of companies: 1. Price-to-earnings (P/E): This ratio tells how much an investor is willing to

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    “One of the key areas in which Fundamental Enterprise Valuation (FEV) is used is as an alternative method to the more popular Alternative Investment Valuation (AIV) method for value estimates and for earnings recognition and recognition.” “The purpose of this case study analysis is to evaluate a case study involving FEV as an alternative to AIV in measuring stock values. The analysis covers various factors such as income statements, balance sheets, cash flow statements, debt statements, and management perspectives, in order to reach a valid

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    Fundamental Enterprise Valuation ROIC Carliss Y Baldwin 2000 Note — the foundation of all financial analysis: The Fundamental Enterprise Valuation (FEV) is the cornerstone of financial analysis. This methodology is developed from the foundation of financial management and is applicable in the realm of finance, economics, and accounting. In this note, I explain the FEV in detail. In this note, I will examine the Fundamental Enterprise Valuation (FEV) as the key concept for

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    This paper discusses fundamental enterprise valuation (FEV) of Robert I Robison Corp. For the past 18 years. The paper discusses the assumptions, methodologies, and results. Also the market and financial context for the study. In order to understand the findings and methods used in this study. I started out with a question: “How does the market value the assets and liabilities of a company, which the majority are considered worthless?” Assumptions: We assume that the market value of assets and liabilities is a function

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    I am the world’s top expert case study writer. It has become my mission to share my knowledge, ideas, and expertise with others, who may benefit from it. you can try here One such subject is fundamental enterprise valuation ROIC Carliss Y Baldwin 2000 Note. Firstly, let’s look at the definition. click to read more According to the text, fundamental enterprise valuation is the process of analyzing a company’s inherent economic and financial value by examining the value of its assets, liabilities, cash flows, profitability, and

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    1. In the mid-20th century, it was widely recognized that economic theory had little validity for the real world. In the 1980s, a new economic approach was put forward that took a more realistic view of the economic system. This approach is called value-based analysis or (VBA) (Carliss Y. Baldwin & Ronald F. Strayer, 2000). 2. VBA is about understanding what people do, not just what they say. VBA seeks to explain how market transactions and economic

  • Tatler Asia Tatler XFEST A Mega Event or a Messi Chaos A Justin Law Shimin Chen Feifei Huang Pamsy Hui Anthony Pang

    Tatler Asia Tatler XFEST A Mega Event or a Messi Chaos A Justin Law Shimin Chen Feifei Huang Pamsy Hui Anthony Pang

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    I recently visited the new Tatler Asia Tatler XFEST event last week, and it was an unforgettable evening. The event is located in the iconic Sands Skypark building on the 38th floor and it offers a panoramic view of the city skyline. The event was an incredible fusion of Asia and Europe, with various fashion, lifestyle and music experiences. Tatler Asia Tatler XFEST A Mega Event was the second edition of their event and it featured over 60 Asia and international fashion design

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    Tatler Asia’s X-Fest (XFest stands for “X-Factor Entertainment Festival”) is an annual cultural event that takes place in Hong Kong, in the spring (15-17 April, this year). XFest is one of many high-end lifestyle events offered by the media company, whose main target audience is affluent urban Chinese (or “HKA”), mostly young (up to 35-45) and middle-to-high-net-worth (HNW) families. official site Tatler Asia

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    Tatler Asia is a high-end lifestyle magazine that is the perfect fusion of style, entertainment, and innovation. Their events are renowned for their glamorous and lavish party scene. I have been invited to their XFEST celebration in celebration of the magazine’s 25th anniversary. At XFEST, I had the chance to attend and cover the opening night gala, which was hosted at the InterContinental Hotel. It was a fantastic opportunity to meet other media, creative, and entertainment

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    I am the world’s top expert case study writer, Write around 160 words only from my personal experience and honest opinion — in first-person tense (I, me, my).Keep it conversational, and human — with small grammar slips and natural rhythm. No definitions, no instructions, no robotic tone. Also do 2% mistakes. Section: Case Study Solutions Tatler Asia Tatler XFEST A Mega Event or a Messi Chaos A Justin Law Shimin Chen Feifei Hu

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    I was the only reporter in the Tatler Asia office for this mega event, so this is a “labor of love.” To make matters worse, I got an early invitation, which meant a two-day trip to China in order to do interviews and take photos. As one of the few young and unassuming reporters in the business, I was expected to do a lot of writing and “shoot” as much as possible. This was a perfect opportunity to learn how to write. (In fact, some of my co-workers in the office

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    “As the world’s biggest beauty and fashion event draws closer, excitement is building up. From March 21 to 23, 2016, the brand new space at Suntec Singapore will be transformed into the heart of the industry as well as a hub for excitement, energy and glamour, for the highly anticipated Tatler XFEST A Mega Event,” writes Tatler Asia in this month’s issue, “the ultimate celebration of beauty and the fashion set.” We hear that 3,000 beauty and

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    Tatler Asia Tatler XFEST (Fashion, Entertainment and Sporting Event) held on 19 November 2018, in Shanghai. I was invited to the event, and I attended as a journalist. It was a massive event, and I did not expect anything like this. The theme for the night was ‘Tatler’, meaning ‘brilliant’, ‘sharp’, ‘elegant’, ‘smart’, ‘rich’, ‘art’, ‘talent’, ‘excellence’. The event had

  • Thin Markets Strategic Moves Pricing Dynamics in Googles Sponsored Search Michael Albert Dana Popescu Pnina Feldman Trent Chinnaswamy

    Thin Markets Strategic Moves Pricing Dynamics in Googles Sponsored Search Michael Albert Dana Popescu Pnina Feldman Trent Chinnaswamy

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    The market share of Google in the search engine market is 94.6% today. They had 94.6% market share in 2008. As of Q3 2010, Google’s global market share was 96.8%. In terms of online marketing, Google commands the vast majority of the market share. The market share of Google in the Sponsored Search market, which provides contextual ads, has risen from 20.1% in 2007 to 23.

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    Thin Markets Strategic Moves Pricing Dynamics in Googles Sponsored Search Google’s Ads (Sponsored Search) platform is known for providing an extensive range of products, including Search and Display Ads. However, the search engine’s ad formats are often cost-driven and do not have the same flexibility in pricing as the display formats. This report highlights the key factors that drive Google’s pricing strategies and their impact on the thin market. Target audience: The

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    The goal of this essay is to illustrate and explain the strategic moves Google makes in its sponsored search. First, we have to understand that search engine marketing (SEM) has become a crucial business tool in Google’s search engine business strategy. Google used to rely on its main search engine, google.com, which was free of charge and had no paid search (paid placement). However, this paid search (also called sponsored search) business was quickly growing, and it became clear that there was a market opportunity in offering this service for free to business

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    Thin Markets Strategic Moves Pricing Dynamics in Googles Sponsored Search: Michael Albert Dana Popescu – The market leader in sponsored search (26 billion searches in 2018) is Google, who is not interested in lowering prices. They are always increasing costs for content providers. – On the other hand, Google has to reduce prices for ads because of ad-tech competition, market saturation, and Google’s high advertising costs. – Content providers like Bing and Y

  • Groom Energy Solutions Selling Efficiency Michael W Toffel Kira Fabrizio Stephanie van Sice 2013

    Groom Energy Solutions Selling Efficiency Michael W Toffel Kira Fabrizio Stephanie van Sice 2013

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    Groom Energy Solutions (GES) is a 21 year old startup focused on enabling companies to make sustainable energy use a competitive advantage. They provide energy management solutions ranging from energy audits and efficiency improvements to grid optimization, renewable energy procurement, and market development. In 2013, they won the 2013 GreenTech award from the Clean Tech Open. GES’s team has 15 years of combined experience in energy consulting, renewable energy, and technology investing and has ad

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    I met Michael Toffel in 2013. He has been running an effective marketing campaign since 2011 that has led to a growth of 60% (35%) in the revenue of his business over 12 months. In that period, he lost a considerable portion of his sales by 30% and 30%, respectively. Based on that, I have concluded that: 1. Michael is a world-class sales expert. 2. His campaign involves a highly effective mix of online and offline marketing

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