OnStar Not Your Fathers General Motors Clayton M Christensen 2009

OnStar Not Your Fathers General Motors Clayton M Christensen 2009

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It all began 6 months ago. My 1993 Chevy Malibu would not start. I quickly realized that my car is not like most cars. Forget fuel consumption, it only ran on battery power. I started to check onStar for the problem. At that time, my car was the only car with an OnStar subscription in the area. OnStar was an American innovation. We Americans have traditionally not been great inventors but rather, builders. The first automobile was invented in 1885 by the French engineer Louis Che

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“You know how it works. When you’re driving at 60 mph and a car gets onto your path, you’ll see a flashing light, ‘Brake, it’s in your path.’ The light turns off. You’ve got to hit the brake pedal. You can’t see the brake light. You can’t see the brake light for another car. It’s a matter of second-by-second awareness. We’re now used to it, right? OnStar was born when GM

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