MeituanDianping From Startup to Tech Giant Wee Kiat Lim Boon Siong Neo 2017
BCG Matrix Analysis
MeituanDianping has developed into the third-largest food delivery platform in China, behind only Alibaba’s Ele.me and JD.com’s JD Food after its acquisition of Meituan Dianping from Ant Financial for $6 billion in June 2015. Ant Financial’s investment in Meituan Dianping is said to have played a crucial role in its growth, having brought in the necessary capital and helped Meituan to overcome the competitive challenges in the market, which Me
Marketing Plan
MeituanDianping, abbreviated as “Meituan,” was a startup that launched in November 2015. The startup is a popular online food ordering and delivery platform that competes with GrubHub, Zomato, and DeliveryHero. As the startup’s revenue grew, it raised capital through crowdfunding rounds, becoming a unicorn in 2017. Background: MeituanDianping was born from the idea that consumers were underutilizing the
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“Wee Kiat Lim Boon Siong Neo is the founder and Chairman of MeituanDianping. As of January 2016, the company had a valuation of about $15 billion, making it China’s second largest tech company (in terms of total market cap). linked here MeituanDianping is a “one-stop shop” for online food services. MeituanDianping was started in 2004 as a food aggregator, a search engine that connects customers with restaurants and hot
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MeituanDianping is a prominent restaurant service and delivery platform in China. It was founded in 2015, by Kiat Lim and Boon Siong Neo, and has since acquired several leading players in China’s food delivery industry. I was able to witness the company’s impressive growth and achievements from my early days as a restaurant operator in 2000s, as we had a similar target audience. MeituanDianping’s customer acquisition approach is very effective as it leverages on the power of
PESTEL Analysis
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