Category: IMD Business School

  • LONGi and the Green Hydrogen Opportunity Bruce Usher Gernot Wagner

    LONGi and the Green Hydrogen Opportunity Bruce Usher Gernot Wagner

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    “Longi, founded in 1986, is a major global player in the solar power industry with a 32% market share in world solar module production.” (source: Longi’s website) Longi’s story begins with the story of two friends who were struggling to find a practical and profitable way to recycle the sun’s heat. After many failures, they managed to develop a highly efficient solar cooling technology. Since then, Longi has built a reputation as a leader in high-efficiency PV module

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    Investors and analysts expect solar panels to keep booming in the years ahead. Yet, it is renewable energy that has the greatest potential, and it is green hydrogen — that is, produced using water instead of fossil fuels — that holds the most promise. The World Energy Outlook 2021 of the International Energy Agency shows that renewable energy is expected to remain the world’s dominant energy source, while non-hydro renewable power, which includes hydroelectric and geothermal, is expected to decline. But despite

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    LONGi, a giant solar panel manufacturer, is on track to become the world’s largest supplier of polysilicon, the raw material used to make solar panels. Polysilicon is an essential ingredient in the production of PV cells. To maintain its leadership position, LONGi is investing heavily in R&D to produce solar panels using an entirely new manufacturing method. This revolutionary approach is known as “green” manufacturing, where renewable energy sources (solar and wind) are used to produce the pol

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    “Green Hydrogen,” defined by the International Renewable Energy Agency (IRENA) as “hydrogen produced from renewable sources, such as solar, wind, hydroelectric, or biomass,” offers a compelling solution to the pressing need to mitigate climate change. It has the potential to be one of the largest global energy sector markets over the next two decades, as shown by the fact that green hydrogen production is forecast to increase tenfold by 2040. However, there is also a critical hurdle to

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  • ECommerce at WilliamsSonoma Rosabeth Moss Kanter Daniel Galvin

    ECommerce at WilliamsSonoma Rosabeth Moss Kanter Daniel Galvin

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    “ECommerce at WilliamsSonoma Rosabeth Moss Kanter Daniel Galvin is an innovative and effective way of delivering the best possible service and products to customers. WilliamsSonoma is a well-known and respected luxury retail brand with an extensive product portfolio, including food, clothing, home decor, furniture, and electronics. The company operates under the motto of “Making a Life” and believes in the power of good design and exceptional customer service to make lives better. WilliamsSonoma’s online store (

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    I have personally experienced eCommerce at WilliamsSonoma Rosabeth Moss Kanter Daniel Galvin. I was very impressed with their eCommerce platform. They offer a user-friendly website that enables customers to find products, place orders, and track their deliveries. The customer support team was responsive, and the website loads quickly. The shipping process was hassle-free, and the products arrived on time. In addition, the site is visually appealing and easy to navigate. The online store’s navigation menu and product descriptions were clear,

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    – Over the years, Williams Sonoma has made several significant changes to its e-commerce strategy, which has significantly impacted its financial performance. – In 2011, the company launched its first-ever online store to complement its brick-and-mortar stores. The company’s online presence grew rapidly, resulting in a 30% increase in revenue for its e-commerce segment. – The company also invested heavily in its e-commerce infrastructure, hiring a dedicated team to optimize its website’s features, such as search and analyt

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    This was a great time in my life. click now I got a new job as the Online Director for WilliamsSonoma. I was given complete freedom to do whatever I wanted as an Online Director for WilliamsSonoma. I was very excited, as I was a huge fan of WilliamsSonoma and loved the brand. I used to visit their stores from California to Boston every weekend. I felt a huge responsibility as the Online Director. I had to keep customers happy and engage them in a digital world. I also had to create awareness about the brand and improve

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    Williams-Sonoma is a world-renowned company in the home furnishings industry. They operate outlets in the US, Canada, UK, Germany, Australia, New Zealand, South Africa, South America, the Middle East, India, China, and Japan. Their online stores also run in Singapore. Their company’s history dates back to 1919, when it was a wholesaler of fine kitchenware. In 1935, it transformed into a retailer of fine kitchenware, and in 1979, it turned

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    ECommerce at WilliamsSonoma – Customer preferences: WilliamsSonoma has a long history of loyal customer base, 55 million loyal customers and 25% growth in online sales in recent years. – Price Point: WilliamsSonoma targets higher income segments in the market, thus a more discerning customer base. – Challenges: Unique product range and specialty items add to the company’s online sales, hence competitors’ target customers. – EMarket – WilliamsSonoma products are available on more than

  • The West Coast Cycling Association Choosing the Best Trail to Blaze William Newell Julie Pitcher Giles

    The West Coast Cycling Association Choosing the Best Trail to Blaze William Newell Julie Pitcher Giles

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    On the morning of September 17, 2014, the 14th of August had ended in a horrible and tragic way for the two women who lived near the West Coast Cycling Association’s mountain bike trails. The accident happened in a small village called Eucla near the edge of Western Australia’s Great Ocean Road. A local woman, Laura Veldman, was mowing the lawn, when she tripped over some bushes and crashed on the grass. view website Within seconds she lost control and fell onto the pavement

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    “A good trail is an essential component for every biker,” say top experts, William Newell, Julie Pitcher and Giles. “That’s why, when our group was tasked to come up with the Best Trail, we had to explore multiple options and ensure that it was the best and most suitable for everyone.” Based on this passage, could you summarize the main points about the West Coast Cycling Association choosing a trail to blaze and the expert opinions on the topic?

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    The West Coast Cycling Association’s Executive Director, Will Newell, was eager to find a new trail to blaze in our region. And he got his wish. The WCCA’s membership included all of the county’s bike-friendly, outdoor recreational businesses such as the local tourism office and city and county parks departments. In order to be a member, you need to participate in at least four group trail rides each year. Newell’s idea was to find the best trail, based on a survey. It

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    I recently had the pleasure of visiting the West Coast Cycling Association’s (WCCA) trails for a training camp. It’s the first time I’ve done so, and it’s an experience I’m happy to have repeated. try this out In 2016, the WCCA began a multi-year program of trail construction along the Pacific Coast, from Bodega Bay in the north to La Conner in the south. I was asked to participate in the camp because of my extensive experience writing on cycling. My work has

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  • Boston Innovation District Turns Two Daniel J Isenberg

    Boston Innovation District Turns Two Daniel J Isenberg

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    Boston’s Innovation District is a beacon of success in the state, where over 1,500 startups and a population of more than 100,000 have called home since it opened in 2008. The area, which spans a few blocks in the heart of Boston, is a mixed-use development with more than 450 buildings of varying sizes that house offices, retail, and residential units. When I arrived in Boston in September 2008 to write about the area,

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    How did Boston Innovation District (BID) turn around? As the old saying goes, “When it rains, it pours.” I had a 3-month-old baby while I was writing this, and the only thing that went my way was that the BID got another 2 years from the City, in late 2018, to turn things around and deliver “housing/jobs”, despite the lack of any “housing/jobs” plan, and despite many unfunded promises in the original agreement.

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    Boston’s Innovation District is about to turn two years old, and in that short time, it’s become a major part of the city’s fabric, anchoring its downtown neighborhoods with the vibrant businesses and people that make them so desirable. The district, which spans from the Prudential Center on the waterfront to the Massachusetts Turnpike, began as a partnership between MassMutual, MIT, and the City of Boston. Visit Website Together, they purchased a vacant city lot and turned it into a hub

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    As a Boston-based writer, I’m always on the lookout for the latest, greatest, and most innovative ideas being generated by my city’s residents. One of my favorite recent finds is a new initiative that’s taking place in one of Boston’s most popular tourist destinations—the Fenway neighborhood. On a recent weekday afternoon, I was strolling through the neighborhood’s charming streets, exploring its many attractions, and admiring its impressive new commercial development when I happened upon the newest addition to the neighborhood’

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    In two years time, Boston’s Innovation District will have been opened for business. As of September, it had a total of 444 businesses. It’s a far cry from the 200 startups and 5,000 start-up people who first made this “district” such a hot topic when it was first established in May 2014. So where does the money come from? The answer is, from the city of Boston, as much as from private companies. “In Boston, we are the

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    Daniel J Isenberg’s latest book Boston Innovation District: A Reader’s Guide (MIT Press, 2007) is an important and timely contribution to the literature of city planning and urban development. The work’s principal contribution, a compendium of essays, is a valuable source of background on innovation districts and their development as they have appeared over the last three decades in cities around the world. While the text is not new, this new book edition adds two new essays and revisions of existing material. my site Boston In

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  • Netflix Sayan Chatterjee Elizabeth Carroll David M Spencer 2010

    Netflix Sayan Chatterjee Elizabeth Carroll David M Spencer 2010

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    “What’s the best of the best when it comes to alternative TV? You guessed it right: Netflix. In the past 3 years, Netflix has built the strongest alternative television experience to Amazon Prime, Hulu, and Apple TV. It has a plethora of exclusive content with no ads, amazing selection of original shows and movies, and outstanding customer service. This article analyzes Netflix’s success, highlighting key features of its platform, and the competitive advantage it offers in the marketplace. In short,

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    It was a sunny evening, and I was lying in bed, thinking about my family’s recent family vacation that we just took. My family and I visited a resort in Hawaii that was like no other place I’d ever been before. We were surrounded by lush greenery with turquoise water everywhere. The sound of the waves crashing was a distant memory, replaced by the soothing hum of the waves that lulled the entire family to sleep each evening. We spent our days hiking on the beach, watching the waves crash on the shore,

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    In the past few years, the global movie industry has experienced a dramatic shift. New and emerging forms of entertainment and media, coupled with an overwhelming increase in consumer behavior, have created unprecedented challenges to the existing film and television business. However, some companies, such as Netflix, have successfully adapted to these changing market forces, offering cutting-edge digital streaming and home video distribution services. read the full info here This essay will discuss the Porter’s Five Forces framework and identify Netflix’s strategic advantages and disadvantages in this compet

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    Sayan Chatterjee, co-founder and CTO at Netflix, gave a 2010 BCG (Business & Capital Markets) Matrix Analysis in NYC to discuss the future of business models and their impact on the film and TV industry. His presentation was focused on the “evolution of media production in the era of technology,” and explored some key points: – Online video is now bigger than television. – Video delivery is now central to all types of media — TV, music, and video games.

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    Netflix, a new online service launched in India, has become popular since its launch in the country. According to Netflix, the number of Netflix accounts grew by 2.8 million between December 2009 and February 2010. This growth was mainly in the US and the UK. Netflix’s Indian launch happened just about a year after its Indian partners launched their online services. Netflix’s India partners are Reliance Communications and Airtel. The partnership between Netflix and the three partners

  • Leading Across Cultures at Michelin A Erin Meyer Sapna Gupta 2009

    Leading Across Cultures at Michelin A Erin Meyer Sapna Gupta 2009

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  • Calpine Corp The Evolution from Project to Corporate Finance Benjamin C Esty Michael Kane

    Calpine Corp The Evolution from Project to Corporate Finance Benjamin C Esty Michael Kane

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    I can still remember the first time I visited Calpine Corp’s main offices in Palo Alto, California. Back in 2004, I sat down at a small conference room table with a group of people, mainly management team and analysts. We were sitting in what was then a very large conference room. But soon, it was just a small one-roomed area that had been set up in one corner of a spacious conference room. During our discussion, there was a long silence before it was broken by Mark K. McDowell

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    Calpine Corp (CPN:US) is a diversified generation, transmission and distribution company that operates in 29 US states, Ontario and four Caribbean countries. Since the formation of the company in 1981, it has faced two major challenges: the first, the price-based pricing environment; the second, the transition to a corporate finance organization. Price-Based Pricing Environment In the early 1990s, Calpine began to face significant price-based pricing pressure from regulators

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  • Freeze B Handling a WhistleBlowing Report Paulina Arroyo Vicky Poirier Myriam Levesque Nadia Smaili

    Freeze B Handling a WhistleBlowing Report Paulina Arroyo Vicky Poirier Myriam Levesque Nadia Smaili

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  • Supply Chain Optimization at Hugo Boss A Ananth Raman Nicole DeHoratius Zahra Kanji 2009

    Supply Chain Optimization at Hugo Boss A Ananth Raman Nicole DeHoratius Zahra Kanji 2009

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    Hugo Boss is one of the leading international design houses that has been around since 1909, renowned for its innovative designs, exceptional quality and luxury status. Today, Hugo Boss is known to be a globally successful brand, selling its product to more than 200 countries around the world. Hugo Boss has built its brand identity with a promise to provide a unique and high-end service to its customers. To achieve the above mentioned target, Hugo Boss has made an extensive supply chain optimization strategy. Objectives:

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  • Trader Joes David L Ager Michael A Roberto 2013

    Trader Joes David L Ager Michael A Roberto 2013

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    “In his case, Trader Joes is a trendy, socially conscious grocery chain that emphasizes organic, fresh, and locally grown food. This case study explores how the company’s decision to eliminate non-essential packaging and invest in eco-friendly products helped turn around its financial fortunes. The case also shows how the brand differentiated itself from other grocers in its market with innovative marketing and customer-focused initiatives. Overall, the company’s success with its environmental strategy and customer-centric initi

    Marketing Plan

    – in 2 paragraphs (2-3 sentences each) – Briefly describe the topic – Brief history or origin story for the topic (2-3 sentences) Section 1: Product – Briefly describe the product – List its ingredients – Identify the target audience – Compare the product to similar products on the market (2-3 sentences) Section 2: Competition – Briefly describe the company’s competitors – Analyze the competitive advantages and

    Evaluation of Alternatives

    Title of essay: Trader Joes’ David L Ager and Michael A Roberto 2013. What’s in a name? Given the title, I would expect this essay to have a few key points. But instead, it consists entirely of a personal experience with Trader Joe’s grocery stores. You’ve spent $27.05 there, and now, 6 months later, you’re asking your blog readers for an honest, first-person evaluation. If you read the 1st sentence of my paragraph