Category: IMD Business School

Branding the Master Brander B Implementing Procter Gambles Employer Brand Kimberly A Whitler 2020

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The Role of Real Estate in Endowment Portfolios Christ Church College David Chambers Elroy Dimson Arthur I Segel Eva Steiner 2016

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Rocket Fuel Measuring Effectiveness of Online Ads Zsolt Katona Brian Bell 2017

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McDonalds Corporation Frank T Rothaermel John Kim 2019

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StubHub A January 2004 Robert A Burgelman Robert Siegel Adam Block 2005

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