Category: IMD Business School

Theranos Fake It till You Make It Les Alexander

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Theranos, a California-based company, is known for developing blood-testing technology, which enables to detect a broad range of medical conditions, in a matter of seconds, at an affordable price. It was initially a startup that raised $945 million from 369 investors before the company was ultimately acquired by Walgreens Boots Alliance for $250 million in 2014. The company’s claims were highly exaggerated, but the share price tumbled after its fraudulent behavior was brought to light,

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When we were in the 1st grade, my teacher said, “Lemme see what you can do” – a wise statement. He was referring to my typing speed. My typing speed back then was 58 WPM on a Celeron, 43 on a Pentium and 60 on an 80486 DX. So, I was a 6th grader at a 1st grade level, the worst ever for typists – by far. click for more info My teacher said that the worst I could do is 65, not

Pete Carroll Building a Winning Organization through Purpose Caring and Inclusion Ranjay Gulati Matthew D Breitfelder Monte Burke 2020

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The “caring for others” component is the foundation for Pete Carroll’s winning culture. He’s known for his emphasis on treating people with respect and dignity, as well as his ability to create a safe, supportive environment where everyone feels valued and supported. His team is made up of individuals who care about their jobs, work hard to achieve their goals, and strive to uphold the Seattle Seahawks’ core values of excellence, loyalty, and teamwork. continue reading this This team is driven by the collective “can-do

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In football, winning is everything, so the first thing to do is to win. Based on the experience of a sports executive, one can create a winning environment through developing Purpose, Caring, and Inclusion among staff, players, and fans. Sports organizations have a distinct advantage over other businesses in terms of passionate and diverse stakeholders, making it a perfect incubator for employee engagement, brand and loyalty, and customer satisfaction. However, how can one create such an environment, especially in a high-paced, high-pressure environment?

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Pete Carroll, the head coach of the Seattle Seahawks, has built an impressive and winning organization over the past few years. This organization is built on four pillars of success, Purpose, Caring, Inclusion, and Results. First, Purpose: Pete Carroll sets the vision for the organization, which is to win consistently and to create a culture of caring for each other. Pete Carroll leads by example in this regard. For example, he ensures that his players feel good about themselves, which helps to motivate

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Timperio Experiments With Generative AI In Advertising New Frontiers In Creative Campaigns Qi Yu Sandeep R Chandukala Ernst C Osinga Havovi Joshi Lipika Bhattacharya

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PetWellClinic Shifting from a Red to a Blue Ocean W Chan Kim Rene Mauborgne Michael Olenick 2023

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PetWellClinic is a small but rapidly growing business that serves customers in the Greater Chesapeake region. The company provides pet health care services, including wellness visits, vaccines, parasite control, and spay/neuter surgery. It started in 2006, and has since grown into one of the region’s premier pet health care providers. But, as pet owners became more health-conscious and environmentally conscious, PetWellClinic recognized that there was an opportunity to shift its business

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Now I am ready to share what my experience is from a personal perspective and what I think about it. I have been working at PetWellClinic since 2017. In the beginning, the company was a blue ocean as the market was dominated by only one player, a big corporation that provided pet care services. PetWellClinic was a new company, a start-up, which offered a unique pet health and wellness service. The only challenge was finding a market share as there were only a few companies that provided this service.

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GoPro The Disruptive Innovator Faces Challenges Rishi Dwesar Geeta Singh 2018

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“GoPro, the high-end action camera that is currently the king of the action camera market, was recently sold to the Chinese tech giant Huawei. The deal was valued at $4.05 billion. While this move is likely to be good news for GoPro and its shareholders, it will not be a welcome change for the GoPro team, given the company’s long history and the fact that this deal will allow it to focus solely on the digital content business, rather than going back to the cameras business that they sold to Huawei

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Given GoPro’s reputation, no one would have thought that this camera brand would face several challenges during the last decade. I’m glad I wasn’t the only one, because GoPro did indeed face these problems. But in my mind, the most significant challenges the company faced were: 1. Competing with others and maintaining a distinct brand image: GoPro is a disruptive innovator, and it was inevitable that it would face many of these challenges. The company’s competitors, namely Canon, Sony,

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“I can’t help but feel the impact of GoPro’s sudden downfall, and it’s a reminder of the risks we face in a world where disruption is the only game in town. GoPro was once considered an innovator in the outdoor equipment space, with the company’s action cameras and accessories being among the first devices that could capture footage from the bottom of the ocean, and into the hands of individuals who previously couldn’t afford it. But with the advent of cheaper options like the DJI Osmo

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The year 2017 was a challenging year for GoPro (GoPro Inc., 2017). With the emergence of new technologies like drones and smartphones, and the proliferation of cheap smartphones, GoPro’s share of the action camera market fell from 45.1% in 2016 to 37.9% in 2017, a drop of 8.2%. (Shareholders of GoPro) However, this is not all bad news. In

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Strategy Execution Module 7 Designing Asset Allocation Systems Robert Simons

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Alfa Romeo Rebuilding the Brand in North America Peter Voyer W Glenn Rowe

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Alfa Romeo is the largest global luxury brand with a strong and loyal customer base. With over half of the sales coming from Asia, a new strategy was needed to attract more buyers in the region. click here for more I proposed the following strategies to drive brand awareness, consumer loyalty, and revenue growth: 1. Leverage the Italian culture: The Italian heritage that dates back to the 19th century has helped Alfa Romeo maintain its unique style, reputation, and value. With this brand strength, we could redefine the perception of a

Khan Academy 2018 William A Sahlman Nicole Tempest 2018

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BMWs Project Switch B Importers vs National Sales Companies Supplement Das Narayandas Kerry Herman Laura Winig 2008

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How Should Netflix Add an AdSupported Tier Exercise Elie Ofek Olivier Toubia 2022

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