Hypercompetition in Eretail Flipkartcom Arpita Agnihotri Saurabh Bhattacharya 2014
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Flipkart is one of India’s leading online retailers with an unmatched product reach and market size. Its core strength lies in hypercompetitive pricing and innovation. Its marketing strategy leverages the Indian customer psychology: price is everything; offer the most affordable price possible. Its brand and customer marketing strategies are aimed at creating strong emotional ties to brand image and brand-name customers. To keep up with the pace of technology, Flipkart continuously relies on data analytics to offer
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“Hypercompetition” is a term coined by Harvard Business School professor Michael Porter in his landmark book “Competition and Business Strategy” (1990). According to Porter, hypercompetition is characterized by intense rivalry among a small number of competitors to maintain a significant share of a market in a world with high barriers to entry. Porter’s idea was first popularized in his book on strategy by John Kotter (1990). A company competing in hypercompetition faces intense competition
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Flipkart’s Eretail strategy has been at the centre of a lively debate ever since its inception, and the recent report on E-Commerce in India: Trends and Threats, authored by the Overseas Development Institute (ODI), gives voice to one of the most interesting aspects of this debate. The report is well researched and presented, and its author has done a good job in highlighting the problems facing e-commerce businesses in India. The report gives insight into the state of the Indian E-Commerce sector
Porters Model Analysis
“I am a seasoned E-commerce blogger, and have been writing about Flipkart for a while now. I recently came across their brilliant marketing campaign which they have launched against Amazon, their main competitor. And what do you know? Flipkart has actually won this round. The competition between these two giant online marketplaces is getting fiercer, and now Amazon and Flipkart are at it. What makes them fiercer? Hypercompetition. In this case study, I will try to examine Hypercompetition and explain how F
Case Study Analysis
Hypercompetition in Eretail E-commerce is an emerging space with an exceptional growth rate over the last few years. informative post The online marketplace Flipkart.com is an exemplary example of how e-commerce companies are leveraging the hypercompetitive advantage and innovating in the hypercompetitive retail space. It is the market leader in India with 65% of the online market share, and aims to touch 85% of the online retail space by 2014. The Flipkart
Marketing Plan
It is said that in E-commerce, hypercompetition prevails. To survive, every player has to become hypercompetitive. Every product and service that enters the market should compete hypercompetitively. To compete, one should offer better products or services, a unique selling proposition, better pricing, better customer service, better delivery system, better marketing strategy, better branding, better partnership, better partnership, better partnership, better partnership, better partnership, and better partnership. I can give several examples of
Financial Analysis
Flipkart.com is currently facing intense competition in the retail sector, which is hypercompetitive due to the increasing demand for online shopping in India. While Flipkart is one of the leading online marketplaces for electronics and home products, it faces numerous threats from eBay.com, Amazon.com and Walmart.com. As mentioned in the given material, Flipkart.com, which is India’s second largest online retail player, faces intense competition from eBay.com and Amazon