Category: HBR

Aldi and the HardDiscounters March Across America Kannan Ramaswamy 2020

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Their first American expansion took place in 2007 with the opening of a store in Houston. They started operations in the United States with only 27 stores but grew rapidly, expanding to 180 stores by the end of the year. Now with the help of technology, they have made it a seamless experience. As of 2018, the company’s market capitalization is over $5.5 billion, making them one of the largest discount retailers in the world. Their mission is to provide value and choice to their

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Budget: 150 $ Time: 2 weeks In June 2019, we organized a five-day tour of California, Oregon, Washington, Idaho, and Utah. Our team consisted of 6 people and we were planning to stay for 12 days. We wanted to promote our brand by having a weekend in each of the 5 states. Aldi has been trying to expand their market into the US. We have been working with them on the US market since September 201

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Aldi, the discount supermarket with more than 2,000 stores in Europe, has embarked on an innovative approach to marketing: a nationwide march across America. They chose to go solo because it would create media buzz; at least 250 journalists covering the march would be interested, and the march would get a lot of coverage. They will make stops in 10 major cities across the United States — New York, Washington, D.C., Chicago, Boston, Philadelphia, Los Angeles, San Francisco, Miami, and Houston

Henkel A Digital Transformation Journey Joan Jane Marcet Rafael Ruiz 2020

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Conducting a Performance Appraisal Interview Michael Beer 1997

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McDonalds Corp Condensed David C Rikert 1980

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Hopeworks Reaching a Turning Point Sheri Lambert Amy Lavin Charles Miller

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Adobe Systems Working Towards a Suite Release A David A Thomas Lauren Barley 2008

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Adobe Systems’s “suite release” strategy can be traced back to a 1986 acquisition. Adobe acquired Macromedia, a leading developer of digital signage software, which in turn acquired Flash. The company also acquired and then bought up the maker of Dreamweaver, an application to build web pages. Then in 2005, Adobe bought eyefortooth.com, a website design and web development software vendor. The acquisitions allowed Adobe to build and sell a comprehensive set of applications and tools that could

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SELCOS Solar Revolution Driving Sustainability Inclusivity and Social Transformation Prakash Bagri

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Houston We Have a Problem NASA and Open Innovation A Michael L Tushman Hila LifshitzAssaf Kerry Herman

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Building the Corporate Learning Brand Nike U Shlomo BenHur Robert Crawford 2012

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