Category: Darden Business School

Kroger and Albertsons A Good Match Carlos Trejo Pech Susan White

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Note on Financing Alternatives Elizabeth MA Grasby Scott Griffith

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Woven Planet Designing Software for the Car of the Future Gary P Pisano Catherine Piner 2023

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Spotify Anita Elberse Alexandre de Pfyffer 2016

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The Answer Series Digital Disruption in an Established South African Educational Publisher Mikael Samuelsson Terrence Elliott Sarah Boyd

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Conjoint Analysis A Do It Yourself Guide Elie Ofek Olivier Toubia 2014

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Tata Group and Air India Optimizing Brands Routes and Operations Mohanbir Sawhney Debdutta Choudhury 2023

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I have worked for Tata Group for the past 2 years as the General Manager, Marketing Operations at Air India. Since the acquisition of Air India by the Tata Group in 2010, the airline has gone through several changes. The Tata Group has initiated several changes to optimize routes and operations to maximize profitability, increase efficiency, and reduce cost. In this case study, we will explore how the Tata Group and Air India have gone about optimizing branded routes and operations, and how this has helped the Tata Group achieve oper

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Vineyard Wind Starts Spinning B Breakdown Rosabeth Moss Kanter Jacob A Small

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Snapple Beverages Robert J Dolan 2010

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Robert J. Dolan, a professor at the Stern School of Business at New York University, published a study about Snapple Beverages in 2010 in the Journal of Marketing Research (JMR) titled “Effects of branding and product features on Snapple Beverage sales”. According to the study, when a company uses its brand as the unique selling proposition (USP), its Snapple Beverage sales grow significantly. This is because people think that they are purchasing products from a company’s brand name only.

Marketing Reading Customer Centricity Core Curriculum Reading Rohit Deshpande 2014

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