Category: Darden Business School

Adidas AG The Yeezy Partnership Ram Subramanian

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When Ram Subramanian, CEO of Adidas AG’s brand and retail operations, announced the launch of a limited-edition sneaker collection called “Yeezy” (for Adidas’ trademark “3D” logo), he did so with a sense of “we’re getting out of the sneaker business.” It’s a bold move for the world’s largest sportswear company. That announcement triggered what’s been one of the hottest online debates in recent history: Yeezy Boost

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Adidas AG, the largest sportswear company in the world, partnered with Yeezy, a designer of luxury footwear and clothing, in February 2015. Yeezy, whose fashion designs were well known in the global fashion arena, wanted to collaborate with Adidas for the purpose of producing luxury branded products like sneakers, footwear, apparel, and accessories. The partnership deal was aimed at creating a new sub-brand, Yeezy, under the Adidas brand. Ad

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Strategy Execution Module 11 Diagnostic Interactive Systems Robert Simons 2016

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Maestro Pizza Coming in Hot Ramon CasadesusMasanell Fares Khrais 2022

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Breaking the News How to Communicate a Merger to Employees June West Gerry Yemen LJ Bourgeois 2002

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Environmental Defense Fund and the Leveraged Buyout of TXU Adam Fremeth Margaret Loudermilk 2017

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From Invention to iPhone App Digital Diagnostics and Therapeutics in SUD B Wiljeana Glover Phil Licari Martha Lanning Gina OConnor

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Metaza Implementing Corporate Governance in a Family Business Gonzalo Gomez Betancourt Jose Luis Rivas Pedro Vazquez

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The Globalization of the NFL Juan Alcacer Mary Furey Noah Roberson 2011

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Integrating Beam Suntory A David G Fubini Rawi Abdelal David Lane 2020

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