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    Braun AG, a Switzerland-based company, manufactures, markets, and sells a wide range of high-quality oral care products for the global market. This report provides an overview of the oral care market, including Braun AG’s positioning in the market, product features, challenges, competitors, and future prospects. Braun AG introduced its first oral care products in the 1950s in Switzerland. In the 1970s, it started to expand into the US and the EU markets. The company

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    Braun AG Oral Care Product A Karen J Freeze 1998 The following is a case study written by Karen J Freeze, a first-year public relations student at the University of Virginia. Freeze wrote this case study while participating in her company’s internship program. The author is not the writer’s real name. Freeze used a first-person tense to capture the first-hand experience of her internship. The main body of the case study consists of one paragraph, in which Freeze writes, “My client,

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    My recent research project on Braun AG Oral Care Product A Karen J Freeze 1998 is on the impact of marketing practices and the use of PR on sales and brand image. In the text, I will discuss the challenges and opportunities presented by Braun AG’s marketing strategy, which involved both direct marketing and PR. My analysis will show how the company’s marketing approach contributed to its success. Braun AG Oral Care Product A Karen J Freeze 1998 is a well-known household brand for dent

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    Braun AG is the second-largest manufacturer of oral care products globally with a market share of around 35%. In 1998, the company introduced its flagship brand called Braun toothbrush to the world’s market. This innovation had a significant impact on the dental hygiene market, and it marked the entry of Braun into the market. The toothbrush was sold under the “Braun” brand, and the toothpaste was sold under the “Karen J” brand. The of Braun

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    Sales for 2000 of this new product have been so high that this year the company is shipping 18 million units worldwide, with 6 million sold in the United States. Based on the passage above, Can you summarize the main points of the text material about Braun AG’s new oral care product A, including the sales figures for 2000 and the sales target for the current year?