Category: Darden Business School

LONGi Facing Strategic Challenges in the Solar PV Sector Bruce Usher Gernot Wagner

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The Eve Group A Transforming the Traditional Apparel Industry through a Digitalized Platform

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Mary Kay Cosmetics Asian Market Entry A Nathalie Laidler

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Mary Kay Cosmetics Asia Pte Ltd entered the Asian market in the early 2000s. They launched in Malaysia and Thailand as the first international cosmetic brand. However, they faced a significant hurdle when a wholesaler accused them of price-gouging. They lost around 15% of their revenue and their reputation was tarnished. My role as a research assistant was to conduct a case study on Mary Kay Cosmetics’ market entry into the Asian market. I used interviews and market research

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Case Study: Mary Kay Cosmetics Asian Market Entry A Nathalie Laidler, MBA. Executive Summary: Mary Kay Cosmetics (MK) is one of the world’s leading personal care companies that offers premium skin care and hair care products across four continents. The company operates through a network of wholesale distributors and retailers to create an excellent experience for customers through the sales of products and services to their customers. In 1963, Nathalie Laidler, then a marketing

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McDonalds in India Kishore Dash 2005

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“In India, McDonald’s entered a market that had no competition until McDonalds entered the market in 1996. The initial investment in India was quite high at INR 14 million, which was later increased to INR 27 million by 2002. The initial franchisee fee of INR 500,000 was also increased to INR 2,500,000, as per the company’s then ‘business plan’. The entry into the market

Leadership for Stretch Goals Inspiring Employees to Achieve the Impossible at Charter Next Generation Ethan Rouen Elisabeth Powell 2024

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An ESG Puzzle Susana Martinez Meyers Raluca Valeria Ratiu 2021

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Chasm Security Facing the Technology Startups Dilemmas A Vincent Chang Liman Zhao S Ramakrishna Velamuri 2020

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VC DecisionMaking in India Aavishkaar and Milk Mantra C Justin Randolph Ilya Strebulaev 2013

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