Goodyear The Aquatred Launch John A Quelch Bruce Isaacson 1993
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As Goodyear CEO John A Quelch prepared to take his new company’s first full financial results, it was time to show that he had delivered the company’s goal of moving from a company with a reputation as a defensive industry (selling tires to automakers) to a company that could survive and even thrive in a more aggressive environment, in which new technologies and business models have a role to play. The Aquatred launch, launched in 1993, was the vehicle to do it. The Aquat
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I started my business in 1989, and at first, my product was a small and simple concept: a one-piece aluminum golf club head, which we thought we could improve and simplify further to make it more effective. Our first golf club, called the Aquatred, was launched in 1992 with the help of Goodyear Tire and Rubber Co, a subsidiary of Goodyear Inc. Goodyear Tire and Rubber Co paid us a large sum of money to help launch our new product, and it
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Growth comes from strategic planning and the careful analysis of your market. In 1993, Goodyear launched their new waterproof rubber compound called Aquatred. I remember clearly because this was a great step in the development of Goodyear’s tire technology. What is Aquatred? Aquatred is a specialty tire for boats and other watercraft. read It’s made from a unique compound that repels water and stands up well in heavy rain and stormy weather. I have personally witnessed the superior
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The Quelch team is a true masterpiece. John A Quelch’s story: The story of Goodyear The Aquatred launch is about a legendary salesman who was fired due to some business issues. While we can’t really change the past, we can learn a lot from it and create a compelling marketing campaign to attract more customers. We have conducted an extensive marketing research project to understand Goodyear’s consumer base and their preferences. The research indicates that most consumers prefer a brand that stands for quality and value,
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“The Goodyear’s Aquatred Tires were a real game changer for the tire industry. They broke all records, becoming the first tires to carry a “sporty” look and to be offered in more than a handful of colorful hues. This revolutionized the tire industry. Goodyear’s initial marketing campaign paid off in no time as they sold millions of Aquatred tires, and a strong loyalty to the tire became an industry norm. The Aquatred was the newest addition to the
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“The Goodyear Aquatred was the first commercial airline inflatable tire. I was the director of marketing for General Dynamics Corp. I was asked to come up with a press release for this new product. My co-conspirators had decided to send me to Las Vegas to attend a major international aircraft convention called the “June Fury”. The convention was the first opportunity to introduce a product line to a large, international audience. I had to get the product line into the news media. And my team had promised to prepare me
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In the 1980s, Goodyear launched a new waterproof tire for use by recreational boaters. Our objective was to position the Aquatred as a tire that was specifically designed for marine use, while still maintaining the Goodyear quality and brand image. Product Description: The Aquatred was a low-profile tire with a deep tread. It had a unique double-wall construction and a siping pattern to prevent water penetration. The tire also featured an oval-shaped
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When I took my car out for a drive, I thought I had landed in paradise. The new Goodyear Aquatred Launch tires looked like they were made of a material made of gold and diamonds. The glossy shine was just enough to hide the imperfections of my tires, and they seemed to move smoothly and gracefully. I had heard rumors of the Aquatred tires, and I couldn’t wait to experience them for myself. The car’s performance was better than ever, and I felt like