ITC eChoupal B Revolutionizing Agriculture

ITC eChoupal B Revolutionizing Agriculture

Marketing Plan

Title: ITC eChoupal B Revolutionizing Agriculture Executive Summary: In our country, more than 70% of the population is agricultural and food-based, and yet agriculture and food security in our country is a challenge. It’s a challenge that ITC eChoupal B is uniquely positioned to solve. The ITC eChoupal B offers farmers low-cost access to markets, irrigation systems, and inputs and services from ITC and from the public and private sectors, reducing

Problem Statement of the Case Study

How it works: ITC’s eChoupal B (Building Block) programme is a revolutionizing model of rural development that aims at empowering rural women, breaking the cycle of poverty, and promoting small scale farm enterprises. The programme has achieved some phenomenal results: a) More than 5 million rural households have been covered under the programme, and the number is expected to reach 10 million by 2021. b) In just five years, eChoupal B has increased income by

Porters Five Forces Analysis

The e-Choupal system, as the name suggests, is designed and operated by the government of India under the directives of Ministry of Agriculture. It is the first e-market to be established in the country by an agricultural agency which was initiated in 2015 in the Indian state of Madhya Pradesh, followed by Gujarat, Uttar Pradesh and Haryana. It is an e-market platform for farmers’ purchasing and selling agricultural commodities. The aim of e-Ch

Case Study Solution

ITC Limited (formerly known as India Tube Co Ltd) is a multi-catering company (MTCC) that deals with the manufacturing, supply, trading and distribution of flat steel pipes, structural steel, structural steel pipes and tubes, structural steel plates, engineering steel and various special steels. i loved this It is India’s largest flat steel manufacturer (Indian Bureau of Paper Money, 2017). With a manufacturing capacity of 18 lakh metric tons, the company has

PESTEL Analysis

Innovation in Agriculture, eChoupal, and Income Inequality The “income shock” is a common phenomenon, and we must have heard the tale about it being reported in different parts of the world like the United States, the UK, Japan, France, and China, where a sudden reduction in wages from 1960 to 1980 has been noted, affecting the agricultural production system, leading to decline in income and a rise in unemployment. This has been a common case in India too,

BCG Matrix Analysis

In ITC’s ‘eChoupal B’ scheme, the company has identified six ‘villages of villages’ for a range of activities that the rural population requires, starting from farming, animal husbandry and processing to marketing and selling the products to the end consumer. The eChoupal villages are located in the backward, deprived, and most un-electrified rural sections. In addition to farmers and their families, the eChoupal villages are also populated by farming labourers, their families, the vendors s website here