The Pepsi Refresh Project A Thirst for Change Michael I Norton Jill Avery 2011
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In a recent weekend TV advertisement for the Pepsi Refresh Project, the company proclaimed that in the course of the next five years, its products would be “re-launched in ways that are just as exciting as the innovations that launched the original product.” In fact, that was pretty much the pitch it made to consumers. And it was pretty good. This ad, “Re-Branding” , was part of the 2011 “Together” campaign, designed to make PepsiCo the “global partner in good food,”
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In August 2011, I was approached by a marketing executive from PepsiCo, India, to be part of their “Refresh Project.” This project was an initiative to find a creative way to address the “thirst” of millions of Indians by introducing “Pepsi Zero” to the local market. I agreed to help out and was selected out of hundreds of other candidates. The Refresh Project was an exciting challenge for me, and I was eager to explore it further. Project Outline: The Refresh
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I Norton’s words made an impact on me. I had the chance to experience their commitment to social entrepreneurship, and to share that story. After the presentation, I was honored to sit on a panel that included some of the founding partners, and their passion and inspiration for creating a new kind of Pepsi. 33 million. That’s the number of bottles that PepsiCo has recycled by the end of this year in their global efforts to recycle and reuse more bottles and containers. These bottles and containers that
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A year ago, PepsiCo’s marketing director in Mexico, Michael I. Norton, told us, “We’re going to be putting a lot of stress on Pepsi products in Mexico for 2011. In the first half, we’ve already exceeded the amount.” Today I would report he did not understate this issue to us. click reference I will not speak for him, but I can paraphrase his remarks and say PepsiCo’s Latin America operations already have done what it cost to do: “Hit every Pe
PESTEL Analysis
Pepsi introduced the project called “The Pepsi Refresh Project” on February 2011. The idea of this project was to revamp a local watering hole called Dunkin Donuts in Boston. This was the only place in the area, which provided a bottle of tap water in return for a Pepsi drink. However, it did not work the way they expected because of one major reason which was a lack of support from the patrons of the area. The people were used to the convenience of having bottled water available. More Bonuses Pepsi decided to make
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“I got a message this morning from the Pepsi Refresh Project, an international effort led by PepsiCo to reduce sugar consumption globally by 50% by 2020.” To the Pepsi Refresh Project team, this news is a rousing success. The project, launched in 2011, had only just begun, yet the team had already accomplished a major goal: the Pepsi Refresh project has now refreshingly served more than 2 million beverages worldwide, the majority in low-income communities
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The Pepsi Refresh Project (https://www.pepsicharge.com/refresh/) was an innovative and effective initiative launched by PepsiCo in 2011, with a goal to help build an open, engaged, and committed business community. The project aimed to generate sustainable partnerships with community organizations and non-profit organizations focused on improving the lives of people affected by poverty, hunger, and inequality. The project, through various initiatives such as sponsoring food programs, providing financial support, and
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The Pepsi Refresh Project was an advertising campaign to promote the brand “Pepsi”. The main focus was to give people a new beverage with which to be thirsty, but in turn, to ask “What’s more thirsty?” and find something new from the Pepsi world. I was assigned the task to write a case study, detailing the process that brought about the campaign, its successes, challenges, and lessons learned. In order to write a compelling case study, we must answer these questions: What is the goal?