Pocket FM Tuning In to Strategic Harmonies in Audio Storytelling
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Pocket FM is an Australian podcasting startup. Their goal is to make quality radio accessible to everyone. Pocket FM is part of an exciting strategy they call “audio storytelling”. They use personalised audio stories (“pocket tales”) to engage listeners and create brand loyalty. In this research study, I interviewed a group of 12 customers who listen to Pocket FM and compared them to a non-Pocket FM group of 10 controls. My goal was to understand how Pocket FM tunes in to strategic harmon
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For decades, the radio industry has tried to produce the perfect podcast by finding the most suitable frequency, speaker, and sound quality. However, the industry’s attempts haven’t gone down well with listeners. According to the latest report, 64% of consumers who listen to podcasts want more storytelling. This report suggests that the industry’s focus has shifted from frequency to storytelling. “We want stories that connect and entice us,” wrote a blog post from Pocket FM, an Australian radio station owned by Audible
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Today, people are more engaged in listening to audio storytelling. I have been studying how podcasters and online audio producers are experimenting with audio programming to break away from linear content formats. The traditional radio station has been the dominating force for a long time, but with the digital revolution, podcasting has emerged as the dominant audio platform. As the podcasting landscape has evolved, so has the content. In recent years, storytelling has become one of the popular ways of engaging people. Pocket FM Tuning In to Str
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In my Pocket FM tuning in to strategic harmonies in audio storytelling, I demonstrated the ways in which the medium of audio can be used to engage the audience and create emotional resonance. The article discussed the use of music in a range of storytelling contexts, from documentary-style reports to fictional narratives. I illustrated these techniques using real-life examples and practical examples from my own work as a video journalist. Additionally, I explored the concept of “storytelling without words,” or as the author put it, “The use
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Lately, Pocket FM launched a new strategy to create more meaningful storytelling and engage their audience with an array of audio experiences. For a company like Pocket FM, a brand that has been at the forefront of mobile news since its inception, it is always crucial to think beyond digital marketing. With audio being one of the fastest-growing media channels, Pocket FM realized that it must tap into its existing and potential audience to create a unique brand experience. So, they came up with the concept of “Pocket FM:
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A recent study conducted by researchers from the University of Washington, University of Texas, and Stanford University suggests that listening to podcasts may also play a crucial role in the cognitive development of children (Wise, Gawronski, & Gross, 2017). click for source This finding comes as a surprise for many, considering that, as a , we think of podcasts as primarily a form of leisure activity for adults. However, some studies have suggested that listening to podcasts may offer children of all ages an alternative to traditional reading
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“Pocket FM’s strategic investment in audio storytelling is a powerful complement to their ‘pillar’ brands. By blending radio programming and digital storytelling services, they are not only offering new opportunities for listeners but also enhancing brand perceptions and strengthening brand messaging, through their ‘Story Beats’, to appeal to specific sub-cultures and age groups within the 18-35 audience. While their existing brands continue to expand their reach, Pocket FM’s audio storytelling services
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As Pocket FM’s music editor, one of the biggest challenges we face is how to find the right blend of artist to play on the station. In addition to the technical aspect of picking the right music for the show, we have to consider the emotional and mental impact it should have on our audience. We want the music to resonate with our listeners, be it through emotion or memory. To achieve this, we aim to use a combination of artist genres, sub-genres, and themes. The goal is to create audio stories that trans