Henkel A Digital Transformation Journey Joan Jane Marcet Rafael Ruiz 2020
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Henkel A Digital Transformation Journey Joan Jane Marcet, Senior Marketing Communications Executive (P) Rafael Ruiz, Brand Marketing Specialist (P) Henkel is a global industrial household goods conglomerate that is synonymous with innovation and sustainability. Its brand promise is “L’Oréal de l’Aérospatiale”, a French acronym for Aerospatiale, a company which was once a German aeronautics research and development organisation (“Aerospat
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In the past, we focused on physical products that are consumed in the market. With this digital transformation journey, we want to position Henkel as a global digital transformation leader that offers new solutions for customers. We want to transform the way our company approaches and delivers solutions, focusing on customer experience and innovation. We want to create a new company culture that encourages innovation and entrepreneurship, fostering the development of our talent. We want to focus on our customers’ needs and deliver personalized solutions that meet their requirements. The journey has four
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The paper “Henkel A Digital Transformation Journey” is a report which highlights the case study of Henkel, one of the top multinational consumer goods and performance materials company. This case study is taken from Henkel’s own website, from the year 2020, and it highlights the digital transformation journey of the company. The document provides an overview of Henkel’s journey to digital transformation, the challenges and hurdles it faced, the successes and the challenges it encountered, the strategies adopted, the impact of
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In a recent report, published by Accenture, I analyzed the digital transformation journey of Henkel, a multinational diversified corporation that produces adhesives, intermediates, and personal care products. view publisher site I first evaluated the status quo. Henkel is a traditional manufacturer of high-quality products, with a 2016 revenue of approximately €14.5 billion, and a global workforce of around 380,000 people. The report highlights the following: 1. Strong found
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Henkel is a multinational conglomerate in the field of synthetic and natural rubber, adhesives, and sealants. The company has been transforming into a digital company for quite some time, and this journey includes implementing several strategies like, digitization, cloud computing, AI/ML, automation, etc. view publisher site A PESTEL analysis is a study on competitors, customers, political, economic, technological, and environmental factors that impact the industry. Section I: Competitors Henkel competes with companies
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– In 2015, Henkel became a leader in the Digital Revolution – Our customers were searching for innovative products and services – Digital transformation had arrived – We were prepared to embrace digital, to transform our business model – Our strategy was built on a digital roadmap – Henkel’s Digital Transformation Journey is all about digital, data, and disruptive innovation – We will create an environment of continuous learning – It is the basis of continuous digital innovation – In 2016, Henkel became
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My name is Henkel A Digital Transformation Journey Joan Jane Marcet Rafael Ruiz 2020, and I am the Senior Digital Lead at Henkel. I’m a seasoned professional with over five years of experience in designing, implementing, and managing digital transformation journeys for my global consumer business. In 2017, Henkel embarked on an ambitious transformation journey. The purpose was to improve the company’s overall digital performance by achieving a more streamlined digital infrastructure that would support business strateg