Zynga A Mikolaj Jan Piskorski David Chen 2010
Case Study Analysis
A company that provides online games for Facebook, it was created as a social networking company in 2007 by the following four men: 1) Zynga’s Co-founder and CEO Mark Pincus; 2) Game developer Chris DeWolfe, who would go on to found Neighborhood; 3) Facebook COO David Eisman, who brought in a team that included his business partner Kevin Systrom; and 4) Zynga’s Co-founder and President Brian Farrell. The company
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Financial Analysis
“When Zynga began its initial public offering in March 2011, its prospects were bright, and it had amassed $150 million in funding and was headed by former Facebook executives Sheryl Sandberg and Mark Pincus. It had three games — FarmVille, Zynga Poker and Mafia Wars — that accounted for 90 percent of its revenue. However, a series of debacles, including a massive data breach and a plunge in stock prices, would later der