Using Analytics to Optimize Conference Scheduling at Global Business School Sumit M Kunnumkal
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The conference organizers at Global Business School (GBS) are committed to providing an excellent event experience for our students and their guests, and as part of this commitment, we have been using analytics to optimize our conference scheduling. In this case study, we will explore how analytics has helped us to streamline conference scheduling and enhance the overall effectiveness of the event. Conference planning is a crucial aspect of GBS, and the scheduling process is no exception. The goal of conference scheduling is to ensure that all necessary events and activities
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“Using Analytics to Optimize Conference Scheduling at Global Business School Sumit M Kunnumkal” was the title I gave this case study to my professor, Mark Johnson. My professor asked us to develop a comprehensive case study that included an , problem statement, strategies, analysis, and recommendations. my blog I did all this while also ensuring that my analytics background was visible throughout the entire paper. The purpose of this paper is to discuss how our global business school implemented the use of analytics tools and processes to optimize conference scheduling. This was done
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Sumit M Kunnumkal is a full-time faculty member at the Indian Institute of Management, Bangalore. He obtained a B.E. In Computer Engineering and Electronics from IIT Bombay, and later completed his M.B.A. In Strategic Management and Marketing from I.I.T. Kanpur. He also holds a Masters of International Business from the University of Miami in Miami, Florida. Teaching Kunnumkal teaches courses on marketing and management at the Indian Institute of Management, Bangal
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Global Business School Sumit M Kunnumkal is a vibrant hub for entrepreneurship and education. The school offers a one-year-postgraduate course in business administration, in addition to other undergraduate, diploma, and certificate courses. Sumit and his team’s aim is to create a learning platform where students and faculty members can exchange ideas, knowledge, and insights. For the successful implementation of this vision, the school needed to have a robust conference management system. a fantastic read The current method was to send email invitations and send them to
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Analytics are invaluable tools that help businesses optimize their marketing campaigns, supply chain, and customer experience. For businesses like Global Business School, analytics are used to schedule global conferences and events. In this case study, we’ll discuss how using analytics at Global Business School helped them increase ticket sales and engagement. Sumit M Kunnumkal, Managing Director, Global Business School, Chennai, India I began my marketing career with the Indian Institute of Information Technology, in Allahabad, and then joined as a part-time
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As an expert in marketing, I’m in no doubt about the significance of conference scheduling to the success of businesses, whether it’s a small start-up or a giant corporation. While in-person meetings and conferences provide ample networking opportunities, analytics can help businesses understand the true demand, target audience, and schedule a conference, which aligns with the brand strategy. Let’s dive in, in the case of Global Business School Sumit M Kunnumkal, a leading university offering innovative programs such as International Business
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“Using Analytics to Optimize Conference Scheduling at Global Business School,” published at December 15, 2021, 9:31 am. My background is as a researcher for an education technology startup, developing and conducting qualitative research studies in psychology, education, marketing, and management, with an emphasis on using AI/ML/DL, data analysis, and statistical modeling for research design, hypothesis testing, data collection, data analysis, interpretation, and interpretation of results, reporting, and presenting the findings to
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In my previous blog post, we had explained about the importance of conference scheduling for global business schools. In this blog post, I will talk about how analytics can help to optimize conference scheduling at Global Business School (GBS). Analytics: 1. Analytics Tools: Analytics tools like Google Sheets, Excel or Power BI can be used to help GBS managers schedule conferences. These tools can provide real-time data on attendance, breakdowns of individual guests’ attendance patterns, as well as attendance-related analytics