Recommendations of West Marine: Driving Growth Through Shipshape Supply Chain Management Case Solution

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Recommendations of West Marine: Driving Growth Through Shipshape Supply Chain Management Case Study Solution

RecommendationsOn the basis of above internal and external analysis of the company along with the examination of various alternatives, the business is suggested to think about alternative 3. As alternative 3 would permit the company to broaden in international markets without any decrease in its regional profits and any degeneration of its market position. The business could pursue alternative 1 which would make it possible for the company to focus on prospective global markets rather than the local markets but as the business is highly dependent on the local markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the substantial decrease in business's income.

Aletrnative-1: Expanding International Brick and Recommendations of West Marine: Driving Growth Through Shipshape Supply Chain Management Case Solution Stores

International SegmentsThe company has a long term market position in United States which can not be produced soon in the new markets. The choice would assist the business to expand in international markets along with the elimination of concerns raised in its local markets related to its diversity.

Pros:

• Expedition of brand-new global markets.
• Boost in earnings from international markets.
• Removal of concerns associated with diversity.
• Revenue diversification.
• Step towards being a strong worldwide brand name.

Cons:

• Loss of extensive incomes from the local markets.
• Increase in competition.
• Differences in cultures could caused a failure of the brand specifically in Asian countries.
• Low incomes at initial levels.
• Boost in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of West Marine: Driving Growth Through Shipshape Supply Chain Management Case Solution Stores

Alternative 2 includes the introduction of online market locations through creating a correct business's website. With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. could pose a severe risk to the marketplace share of company. Furthermore, the rivals are shifting towards click and Recommendations of West Marine: Driving Growth Through Shipshape Supply Chain Management Case Help stores with Space introducing Piperline. This shift towards online markets might decrease the incomes for company. In this situation the company could think about introducing Click and Recommendations of West Marine: Driving Growth Through Shipshape Supply Chain Management Case Analysis shops. These shops with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic stores. The advantages and disadvantages of option 2 are offered as follows;

Pros:

• Low investment
• Lowering competitors hazard
• Access to the world markets
• Enlarging consumer base
• Easy to manage
• Large Profits
• Low Operating Expense
• Easy new market entrance

Cons:

• Threat to the market position
• Removal of brand Individuality
• Elimination of the excellent shop experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might consider, is to broaden towards the international markets without closing its domestic shops that contributes to the major part of revenues of the business. The pros and cons connected to Alternative 3 are provided listed below;

Pros:

• Decreasing competition hazard
• Access to the world markets
• Enlarging customer base
• Big Earnings
• Exploration of new international markets.
• Boost in revenue from global markets.
• Earnings diversity.
• Action towards being a strong global brand name.

Cons:

• Continuation of problems related to diversity.
• Distinctions in cultures might resulted in a failure of the brand specifically in Asian nations.
• Low incomes at preliminary levels.
• Increase in marketing expenditures to get market share.



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