Porter's 5 Forces analysis of West Marine: Driving Growth Through Shipshape Supply Chain Management Case Solution

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Porter's 5 Forces analysis of West Marine: Driving Growth Through Shipshape Supply Chain Management Case Study Help

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of West Marine: Driving Growth Through Shipshape Supply Chain Management Case Analysis might be carried out to develop various strategies using the strengths of the business to obtain chances, overcome weaknesses and to decrease the threats. It could likewise be utilized to assess that how specific weak points withstand particular chances and increase the threats. The techniques drafted utilizing the Porter's 5 Forces analysis of West Marine: Driving Growth Through Shipshape Supply Chain Management Case Analysis are given as follows;
• Usage of strong worldwide brand name position and financial resources in broadening towards prospective markets.
• Unique brand experience could assist the company to much better position itself in brand-new markets.
• Resistance in expansion in the prospective international markets encouraging variety.
• High prices restricts the expansion in various Asian and African nations with low per capita income.
• Strong brand acknowledgment, non-traditional ways of marketing and the distinct brand name experience could be made use of to minimize the danger from potential consumers.
• Stringent look policies might resulted in the consumer shift towards Victoria with high social responsibility.
• Limited target audience could resulted in a decline in the overall market share of the company.
These methods could assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of West Marine: Driving Growth Through Shipshape Supply Chain Management Case Help could be carried out to evaluate the accessibility of funds to the business that could be used in growth towards international markets. The financial position of the business might be assessed by using the data given up the case Exhibition 1. The ratios that might be thought about in monetary performance analysis are given up the Table 1 below;

From the above Table 1, it could be seen that the company has a sensible monetary performance with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net revenue margin does not appears to be possible and the business needs to put efforts in increasing its profits together with minimizing its operational expenditures to increase its earnings margins.

Porter's 5 Forces analysis of West Marine: Driving Growth Through Shipshape Supply Chain Management Case Solution

Segmentation

Many of the company's Brick and Mortar shops are located in US consisting of above 500 shops in nearly each of the state of United States. The business has also a worldwide existence in 8 various countries with its highest number of shops located in United Kingdom i.e. 21. The companyhas an overall of 54 shops in international markets that is probably the 10% of its shops in the United States.

Targeting


The business targets its clothes brand name to the young, high and good-looking teenagers and kids that are considered to be cool. This targeting policy is responsible for numerous distinctions in the business associated with its competitors. The company hires excellent looking men and females for its stores and follows a strict look policy to maintain attraction of attractive people towards its shops and offer an unique brand name experience.

Positioning


The business has actually placed its brand name as a high-end brand targeting only a specific market sector. The business with its non-traditional methods of marketing through designs and representatives posters its brand name image as a high-end clothing brand name targeted to the cool and good-looking characters in society. Although, this market position draws in various elite individuals towards the brand but it injures the business's position in numerous neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of West Marine: Driving Growth Through Shipshape Supply Chain Management Case Analysis faces a lot of competitors in the market with the presence of numerous number of competitors in the market. A chart revealing the close rivals in addition to their characteristics and the marketing strategy is given in. it might be seen that the American Eagle Outfitters is thought about to be the strongest rivals for company with its marketing strategy related to the tv programs. Moreover, Space is likewise thought about to be a possible rival in local as well as in worldwide; markets as the company is considering to move in the worldwide markets. In addition to it, West Marine: Driving Growth Through Shipshape Supply Chain Management Case Study Solution. with its versatile rates strategy and the Victoria's Street with its strong social status present a serious risk to the existing market share of the Porter's 5 Forces analysis of West Marine: Driving Growth Through Shipshape Supply Chain Management Case Help.



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