Recommendations of West Marine Driving Growth Through Shipshape Supply Chain Management Case Analysis

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Recommendations of West Marine Driving Growth Through Shipshape Supply Chain Management Case Study Solution

On the basis of above internal and external analysis of the company along with the examination of different alternatives, the business is advised to consider alternative 3. As alternative 3 would enable the company to expand in international markets with no decrease in its regional incomes and any degeneration of its market position. By thinking about Alternative 3, the company could keep its store experience and brand name individuality. It might also consider alternative 2 that might allow the business to access the markets without any possible investment. The business could pursue alternative 1 which would make it possible for the company to focus on prospective worldwide markets rather than the regional markets but as the company is extremely reliant on the local markets with 90% of its shops in the US, there fore pursuing alternative 1 would result in the substantial decrease in business's revenue. For that reason, the business is suggested to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of West Marine Driving Growth Through Shipshape Supply Chain Management Case Help Stores

The company has a long term market position in United States which can not be created quickly in the brand-new markets. The option would assist the business to expand in international markets along with the removal of issues raised in its local markets related to its diversity.

Pros:

• Expedition of brand-new worldwide markets.
• Boost in earnings from global markets.
• Removal of problems related to diversity.
• Profits diversity.
• Step towards being a strong worldwide brand.

Cons:

• Loss of substantial earnings from the local markets.
• Increase in competitors.
• Distinctions in cultures could led to a failure of the brand specifically in Asian countries.
• Low incomes at preliminary levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of West Marine Driving Growth Through Shipshape Supply Chain Management Case Solution Stores

Alternative 2 includes the introduction of online market places through producing a correct company's website. With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on might pose an extreme risk to the market share of business. The competitors are moving towards click and Recommendations of West Marine Driving Growth Through Shipshape Supply Chain Management Case Help stores with Gap presenting Piperline. This shift towards online markets might minimize the incomes for company. In this situation the business could consider introducing Click and Recommendations of West Marine Driving Growth Through Shipshape Supply Chain Management Case Solution shops. These shops with a low requirement of funds to settle would enable the company to reach worldwide markets, without ending its domestic stores. The advantages and disadvantages of alternative 2 are given as follows;

Pros:

• Low investment
• Reducing competition danger
• Access to the world markets
• Enlarging customer base
• Easy to handle
• Large Revenues
• Low Operating Costs
• Easy new market entrance

Cons:

• Risk to the marketplace position
• Elimination of brand name Individuality
• Removal of the fantastic shop experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might think about, is to expand towards the global markets without closing its domestic shops that adds to the major part of revenues of the business. The pros and cons related to Alternative 3 are offered below;

Pros:

• Decreasing competition danger
• Access to the world markets
• Expanding consumer base
• Large Profits
• Expedition of new worldwide markets.
• Boost in income from international markets.
• Income diversity.
• Step towards being a strong international brand.

Cons:

• Continuation of issues related to variety.
• Distinctions in cultures might resulted in a failure of the brand specifically in Asian countries.
• Low incomes at initial levels.
• Boost in marketing expenses to acquire market share.



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