Porter's 5 Forces analysis of West Marine Driving Growth Through Shipshape Supply Chain Management Case Analysis

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Porter's 5 Forces analysis of West Marine Driving Growth Through Shipshape Supply Chain Management Case Study Solution

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of West Marine Driving Growth Through Shipshape Supply Chain Management Case Help could be conducted to create various strategies utilizing the strengths of the business to obtain opportunities, overcome weaknesses and to minimize the risks. It might also be utilized to assess that how particular weaknesses resist particular chances and increase the hazards. The methods prepared using the Porter's 5 Forces analysis of West Marine Driving Growth Through Shipshape Supply Chain Management Case Solution are provided as follows;
• Usage of strong global brand position and funds in expanding towards possible markets.
• Unique brand experience could help out the business to better position itself in brand-new markets.
• Resistance in growth in the potential worldwide markets encouraging diversity.
• High costs restricts the growth in numerous Asian and African countries with low per capita income.
• Strong brand recognition, non-traditional ways of marketing and the unique brand experience might be utilized to reduce the danger from prospective consumers.
• Rigorous appearance policies might caused the consumer shift towards Victoria with high social obligation.
• Minimal target markets could led to a decrease in the total market share of the business.
These methods might help the company to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of West Marine Driving Growth Through Shipshape Supply Chain Management Case Analysis could be carried out to evaluate the schedule of funds to the business that could be utilized in expansion towards worldwide markets. The financial position of the company could be examined by using the information given up the case Display 1. The ratios that might be considered in monetary performance analysis are given in the Table 1 below;

From the above Table 1, it might be seen that the company has a reasonable financial efficiency with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net profit margin does not seems to be prospective and the company should put efforts in increasing its earnings along with reducing its operational expenses to increase its profit margins.

Porter's 5 Forces analysis of West Marine Driving Growth Through Shipshape Supply Chain Management Case Analysis

Segmentation

The division analysis includes the analysis of different company sections of the business in domestic and the worldwide, markets. Most of the business's Physical shops are located in United States consisting of above 500 stores in almost each of the state of US. Nevertheless, the business has likewise a global presence in 8 different countries with its greatest variety of stores located in UK i.e. 21. The companyhas an overall of 54 stores in global markets that is probably the 10% of its shops in the United States. It indicates that bulk of the incomes of the business come from the regional markets. The company is considering to broaden its shops into 7 more European and Asian nations. A chart revealing the presence of the company in numerous global markets is given in the Appendix 2.

Targeting


The business targets its clothes brand to the young, tall and attractive teenagers and kids that are considered to be cool. This targeting policy is accountable for various differences in the business connected to its rivals. For instance, the business hires excellent looking men and women for its shops and follows a rigorous look policy to maintain attraction of attractive individuals towards its stores and supply an unique brand name experience.

Positioning


The business has positioned its brand name as a high-end brand targeting just a particular market sector. The company with its non-traditional ways of marketing through models and representatives posters its brand image as a luxury clothing brand name targeted to the cool and good-looking characters in society. This market position attracts numerous elite individuals towards the brand name however it hurts the business's position in various neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of West Marine Driving Growth Through Shipshape Supply Chain Management Case Help deals with a lot of competition in the market with the existence of different number of rivals in the market. Space is also considered to be a possible competitor in local as well as in international; markets as the company is thinking about to shift in the global markets.



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