Porter's 5 Forces analysis of Tong Yang Cement (B): Demand Forecasting And Globalization Case Analysis

Disclaimer: This is only sample format for the case and not the actual case solution. Place your order on the website to get your own case solution originally solved. Buy Now

Home >> Stanford Business School >> Tong Yang Cement (B): Demand Forecasting And Globalization >> Porter's 5 Forces analysis

Porter's 5 Forces analysis of Tong Yang Cement (B): Demand Forecasting And Globalization Case Study Solution

A Porter's 5 Forces analysis of Tong Yang Cement (B): Demand Forecasting And Globalization Case Solution could be conducted to develop different strategies using the strengths of the company to get opportunities, get rid of weaknesses and to decrease the dangers. It could also be utilized to evaluate that how particular weaknesses resist specific chances and increase the threats. The techniques drafted using the Porter's 5 Forces analysis of Tong Yang Cement (B): Demand Forecasting And Globalization Case Analysis are provided as follows;
• Utilization of strong global brand name position and financial resources in expanding towards prospective markets.
• Unique brand experience might help out the company to better position itself in brand-new markets.
• Resistance in growth in the potential international markets encouraging diversity.
• High rates limits the expansion in various Asian and African countries with low per capita income.
• Strong brand name acknowledgment, non-traditional methods of marketing and the distinct brand name experience might be utilized to minimize the threat from prospective customers.
• Rigorous look policies might led to the consumer shift towards Victoria with high social obligation.
• Restricted target audience could caused a decrease in the total market share of the business.
These methods might assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Tong Yang Cement (B): Demand Forecasting And Globalization Case Help could be performed to evaluate the accessibility of financial resources to the company that could be used in growth towards global markets. The monetary position of the company might be examined by utilizing the information given up the case Display 1. The ratios that could be thought about in monetary efficiency analysis are given up the Table 1 listed below;

From the above Table 1, it might be seen that the business has an affordable financial efficiency with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net revenue margin does not appears to be prospective and the business needs to put efforts in increasing its earnings along with decreasing its operational expenditures to increase its revenue margins.

Porter's 5 Forces analysis of Tong Yang Cement (B): Demand Forecasting And Globalization Case Help

Segmentation

The division analysis consists of the analysis of numerous organisation sectors of the company in domestic and the international, markets. Most of the company's Traditional shops are located in United States consisting of above 500 shops in nearly each of the state of United States. Nevertheless, the company has likewise a global existence in 8 different nations with its greatest variety of shops situated in UK i.e. 21. The companyhas an overall of 54 stores in worldwide markets that is most likely the 10% of its stores in the US. It implies that bulk of the revenues of the company come from the regional markets. Additionally, the business is thinking about to broaden its shops into 7 more European and Asian countries. A chart revealing the presence of the business in various worldwide markets is given in the Appendix 2.

Targeting

The business targets its clothes brand name to the young, tall and attractive teens and kids that are thought about to be cool. This targeting policy is accountable for numerous distinctions in the company associated with its competitors. For instance, the business works with good looking males and females for its stores and follows a stringent appearance policy to preserve attraction of attractive individuals towards its shops and provide a distinct brand name experience.

Positioning

The company has positioned its brand as a high-end brand targeting only a particular market segment. The company with its non-traditional ways of marketing through designs and representatives posters its brand name image as a high-end clothes brand targeted to the cool and attractive personalities in society. This market position brings in numerous elite people towards the brand name however it hurts the company's position in different communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Tong Yang Cement (B): Demand Forecasting And Globalization Case Solution deals with a great deal of competition in the market with the presence of different number of rivals in the market. A chart showing the close competitors together with their attributes and the marketing strategy is given up. it might be seen that the American Eagle Outfitters is thought about to be the greatest rivals for business with its marketing technique associated to the television programs. Space is likewise thought about to be a potential competitor in regional as well as in global; markets as the business is thinking about to move in the worldwide markets. Together with it, Tong Yang Cement (B): Demand Forecasting And Globalization Case Study Solution. with its flexible rates method and the Victoria's Street with its strong social status present a severe hazard to the current market share of the Porter's 5 Forces analysis of Tong Yang Cement (B): Demand Forecasting And Globalization Case Analysis.

This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.