Recommendations of Tong Yang Cement (B) Demand Forecasting And Globalization Case Help

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Recommendations of Tong Yang Cement (B) Demand Forecasting And Globalization Case Study Help

On the basis of above internal and external analysis of the company in addition to the evaluation of various options, the business is recommended to consider alternative 3. As alternative 3 would permit the business to broaden in international markets without any decrease in its local earnings and any deterioration of its market position. By thinking about Alternative 3, the business might preserve its shop experience and brand name originality. Nevertheless, it could likewise think about alternative 2 that might permit the business to access the marketplaces without any potential investment. The company might pursue alternative 1 which would enable the company to focus on possible global markets rather than the regional markets but as the company is extremely reliant on the local markets with 90% of its stores in the US, there fore pursuing alternative 1 would result in the substantial decrease in company's income. Therefore, the company is recommended to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Tong Yang Cement (B) Demand Forecasting And Globalization Case Solution Stores

The business has a long term market position in US which can not be produced quickly in the new markets. The choice would assist the business to broaden in worldwide markets along with the elimination of issues raised in its local markets related to its variety.

Pros:

• Expedition of brand-new international markets.
• Increase in earnings from international markets.
• Elimination of problems related to diversity.
• Income diversity.
• Step towards being a strong international brand.

Cons:

• Loss of comprehensive earnings from the regional markets.
• Increase in competition.
• Distinctions in cultures could led to a failure of the brand name especially in Asian nations.
• Low revenues at initial levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Tong Yang Cement (B) Demand Forecasting And Globalization Case Solution Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. could pose an extreme danger to the market share of company. In this situation the company could consider introducing Click and Recommendations of Tong Yang Cement (B) Demand Forecasting And Globalization Case Help shops. These stores with a low requirement of funds to settle would allow the company to reach international markets, without ending its domestic shops.

Pros:

• Low investment
• Decreasing competition threat
• Access to the world markets
• Enlarging consumer base
• Easy to handle
• Big Incomes
• Low Operating Costs
• Easy new market entrance

Cons:

• Risk to the marketplace position
• Elimination of brand name Individuality
• Elimination of the fantastic store experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could think about, is to expand towards the international markets without closing its domestic shops that adds to the huge part of incomes of the company. The benefits and drawbacks connected to Alternative 3 are provided listed below;

Pros:

• Reducing competition risk
• Access to the world markets
• Increasing the size of consumer base
• Large Incomes
• Expedition of brand-new global markets.
• Increase in income from global markets.
• Revenue diversity.
• Step towards being a strong international brand name.

Cons:

• Extension of issues associated with diversity.
• Differences in cultures could caused a failure of the brand name specifically in Asian nations.
• Low earnings at initial levels.
• Boost in marketing expenses to gain market share.



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