Porter's 5 Forces analysis of Shanzhai (Bandit) Mobile Phone Companies The Guerilla Warfare Of Product Development And Supply Chain Management Case Solution

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Porter's 5 Forces analysis of Shanzhai (Bandit) Mobile Phone Companies The Guerilla Warfare Of Product Development And Supply Chain Management Case Study Help

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Shanzhai (Bandit) Mobile Phone Companies The Guerilla Warfare Of Product Development And Supply Chain Management Case Help might be conducted to develop different methods utilizing the strengths of the company to avail chances, overcome weak points and to minimize the risks. It could also be used to assess that how certain weaknesses resist specific opportunities and increase the threats. The strategies prepared using the Porter's 5 Forces analysis of Shanzhai (Bandit) Mobile Phone Companies The Guerilla Warfare Of Product Development And Supply Chain Management Case Solution are given as follows;
• Usage of strong international brand name position and financial resources in broadening towards possible markets.
• Special brand name experience might help out the business to much better position itself in new markets.
• Resistance in growth in the possible worldwide markets motivating variety.
• High prices limits the growth in various Asian and African countries with low per capita earnings.
• Strong brand name recognition, non-traditional ways of marketing and the special brand name experience might be utilized to minimize the hazard from potential consumers.
• Strict look policies could resulted in the consumer shift towards Victoria with high social responsibility.
• Minimal target markets could caused a decrease in the total market share of the company.
These techniques could help the company to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of Shanzhai (Bandit) Mobile Phone Companies The Guerilla Warfare Of Product Development And Supply Chain Management Case Solution could be conducted to examine the accessibility of financial resources to the company that might be used in growth towards international markets. The monetary position of the company could be examined by utilizing the information given up the case Display 1. The ratios that could be thought about in monetary efficiency analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the business has an affordable financial efficiency with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net earnings margin does not appears to be potential and the business should put efforts in increasing its profits along with minimizing its operational costs to increase its earnings margins.

Porter's 5 Forces analysis of Shanzhai (Bandit) Mobile Phone Companies The Guerilla Warfare Of Product Development And Supply Chain Management Case Solution

Segmentation

Many of the company's Brick and Mortar shops are situated in US consisting of above 500 stores in nearly each of the state of United States. The business has also a worldwide presence in 8 different countries with its highest number of stores located in United Kingdom i.e. 21. The companyhas an overall of 54 stores in international markets that is probably the 10% of its stores in the US.

Targeting


The business targets its clothing brand to the young, high and good-looking teens and kids that are thought about to be cool. This targeting policy is accountable for various differences in the company related to its rivals. The business works with great looking men and ladies for its stores and follows a strict look policy to keep tourist attraction of attractive individuals towards its stores and supply an unique brand experience.

Positioning


The company has actually positioned its brand as a high-end brand targeting just a particular market segment. The company with its non-traditional ways of marketing through designs and representatives posters its brand name image as a high-end clothing brand name targeted to the cool and good-looking characters in society. This market position attracts different elite people towards the brand however it hurts the company's position in numerous communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Shanzhai (Bandit) Mobile Phone Companies The Guerilla Warfare Of Product Development And Supply Chain Management Case Analysis deals with a great deal of competitors in the market with the presence of numerous number of rivals in the market. A chart showing the close rivals together with their characteristics and the marketing strategy is given up. it could be seen that the American Eagle Outfitters is considered to be the strongest competitors for company with its marketing strategy related to the tv programs. Furthermore, Gap is also thought about to be a potential competitor in regional as well as in global; markets as the business is thinking about to shift in the worldwide markets. In addition to it, Shanzhai (Bandit) Mobile Phone Companies The Guerilla Warfare Of Product Development And Supply Chain Management Case Study Solution. with its versatile pricing strategy and the Victoria's Street with its strong social status present a severe risk to the existing market share of the Porter's 5 Forces analysis of Shanzhai (Bandit) Mobile Phone Companies The Guerilla Warfare Of Product Development And Supply Chain Management Case Solution.



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