Recommendations of Mountain Hazelnuts: Social Entrepreneurship In Bhutan Case Help

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Recommendations of Mountain Hazelnuts: Social Entrepreneurship In Bhutan Case Study Solution

On the basis of above internal and external analysis of the company along with the examination of numerous options, the company is recommended to consider alternative 3. As alternative 3 would allow the company to expand in worldwide markets without any decrease in its local revenues and any deterioration of its market position. The business might pursue alternative 1 which would make it possible for the company to focus on possible international markets rather than the regional markets however as the business is extremely dependent on the regional markets with 90% of its shops in the US, there fore pursuing option 1 would result in the substantial decline in company's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Mountain Hazelnuts: Social Entrepreneurship In Bhutan Case Help Stores

Expansion towards global markets through opening brand-new stores in other Europe and Asian nations with closing domestic shops is although a great choice for increasing the international existence of the business. However, the closing of domestic stores could extremely affect the earnings of the firm as above 90% of its stores are located locally and closing those shops would eventually minimize the revenues of the company. The company has a long term market position in US which can not be produced quickly in the new markets. The alternative would help the business to expand in worldwide markets in addition to the removal of concerns raised in its local markets related to its diversity. The benefits and drawbacks for Alternative 1 are listed below;

Pros:

• Expedition of new international markets.
• Increase in profits from global markets.
• Removal of issues related to variety.
• Income diversification.
• Step towards being a strong international brand.

Cons:

• Loss of extensive profits from the local markets.
• Increase in competition.
• Differences in cultures might led to a failure of the brand especially in Asian nations.
• Low earnings at initial levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Mountain Hazelnuts: Social Entrepreneurship In Bhutan Case Solution Stores

Alternative 2 includes the introduction of online market locations through creating a correct company's website. With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on might position a severe threat to the market share of business. The competitors are shifting towards click and Recommendations of Mountain Hazelnuts: Social Entrepreneurship In Bhutan Case Help shops with Space presenting Piperline. This shift towards online markets could decrease the incomes for company. In this circumstance the business could consider introducing Click and Recommendations of Mountain Hazelnuts: Social Entrepreneurship In Bhutan Case Solution stores. These shops with a low requirement of funds to settle would enable the business to reach global markets, without ending its domestic stores. The advantages and disadvantages of option 2 are provided as follows;

Pros:

• Low investment
• Lowering competitors hazard
• Access to the world markets
• Enlarging consumer base
• Easy to handle
• Big Profits
• Low Operating Expense
• Easy new market entrance

Cons:

• Threat to the market position
• Removal of brand name Uniqueness
• Removal of the terrific shop experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company could consider, is to expand towards the global markets without closing its domestic shops that adds to the major part of incomes of the company. The advantages and disadvantages related to Alternative 3 are provided below;

Pros:

• Lowering competition threat
• Access to the world markets
• Enlarging customer base
• Large Revenues
• Exploration of brand-new global markets.
• Boost in profits from global markets.
• Profits diversity.
• Step towards being a strong worldwide brand name.

Cons:

• Continuation of problems associated with diversity.
• Distinctions in cultures might resulted in a failure of the brand name particularly in Asian countries.
• Low earnings at initial levels.
• Increase in marketing expenses to gain market share.



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