Recommendations of Mekelle Farms: Poultry Entrepreneurship In Ethiopia Case Solution

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Recommendations of Mekelle Farms: Poultry Entrepreneurship In Ethiopia Case Study Solution

On the basis of above internal and external analysis of the business along with the assessment of numerous alternatives, the business is recommended to think about alternative 3. As alternative 3 would allow the business to expand in global markets without any reduction in its regional incomes and any wear and tear of its market position. The business could pursue alternative 1 which would allow the business to focus on possible international markets rather than the local markets however as the company is extremely dependent on the local markets with 90% of its shops in the US, there fore pursuing alternative 1 would result in the significant decrease in company's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Mekelle Farms: Poultry Entrepreneurship In Ethiopia Case Help Stores

The business has a long term market position in United States which can not be produced quickly in the brand-new markets. The choice would help the business to broaden in international markets along with the removal of concerns raised in its local markets related to its diversity.

Pros:

• Expedition of brand-new global markets.
• Boost in income from global markets.
• Removal of problems connected to diversity.
• Profits diversity.
• Action towards being a strong worldwide brand.

Cons:

• Loss of substantial revenues from the local markets.
• Increase in competitors.
• Distinctions in cultures might led to a failure of the brand specifically in Asian nations.
• Low profits at initial levels.
• Boost in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Mekelle Farms: Poultry Entrepreneurship In Ethiopia Case Help Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. might pose a severe danger to the market share of company. In this situation the business might consider presenting Click and Recommendations of Mekelle Farms: Poultry Entrepreneurship In Ethiopia Case Help shops. These shops with a low requirement of funds to settle would allow the business to reach worldwide markets, without ending its domestic shops.

Pros:

• Low investment
• Minimizing competition danger
• Access to the world markets
• Expanding consumer base
• Easy to handle
• Large Incomes
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Threat to the market position
• Removal of brand Originality
• Elimination of the excellent store experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business could consider, is to expand towards the worldwide markets without closing its domestic shops that adds to the major part of revenues of the company. The pros and cons associated with Alternative 3 are given listed below;

Pros:

• Lowering competitors danger
• Access to the world markets
• Enlarging customer base
• Big Revenues
• Expedition of new global markets.
• Boost in profits from global markets.
• Revenue diversification.
• Action towards being a strong worldwide brand.

Cons:

• Extension of concerns connected to variety.
• Distinctions in cultures could led to a failure of the brand name particularly in Asian countries.
• Low incomes at initial levels.
• Boost in marketing expenses to acquire market share.



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