Recommendations of Mekelle Farms Poultry Entrepreneurship In Ethiopia Case Solution

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Recommendations of Mekelle Farms Poultry Entrepreneurship In Ethiopia Case Study Solution

On the basis of above internal and external analysis of the business along with the evaluation of various options, the business is suggested to think about alternative 3. As alternative 3 would enable the business to expand in global markets without any reduction in its local incomes and any wear and tear of its market position. The business could pursue alternative 1 which would make it possible for the business to focus on possible worldwide markets rather than the regional markets but as the business is extremely reliant on the local markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the substantial decrease in business's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Mekelle Farms Poultry Entrepreneurship In Ethiopia Case Help Stores

The company has a long term market position in US which can not be produced soon in the brand-new markets. The alternative would help the company to broaden in global markets along with the removal of issues raised in its regional markets related to its variety.

Pros:

• Exploration of brand-new international markets.
• Increase in earnings from worldwide markets.
• Elimination of problems connected to diversity.
• Revenue diversification.
• Action towards being a strong global brand.

Cons:

• Loss of extensive profits from the local markets.
• Increase in competitors.
• Differences in cultures might resulted in a failure of the brand name specifically in Asian countries.
• Low profits at initial levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Mekelle Farms Poultry Entrepreneurship In Ethiopia Case Help Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on could pose an extreme hazard to the market share of business. In this scenario the company could think about presenting Click and Recommendations of Mekelle Farms Poultry Entrepreneurship In Ethiopia Case Analysis stores. These stores with a low requirement of funds to settle would make it possible for the company to reach worldwide markets, without ending its domestic shops.

Pros:

• Low financial investment
• Minimizing competition danger
• Access to the world markets
• Enlarging consumer base
• Easy to handle
• Large Earnings
• Low Operating Costs
• Easy new market entryway

Cons:

• Threat to the market position
• Removal of brand Uniqueness
• Elimination of the fantastic shop experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business could think about, is to expand towards the international markets without closing its domestic shops that contributes to the huge part of incomes of the business. The pros and cons connected to Alternative 3 are given below;

Pros:

• Reducing competitors threat
• Access to the world markets
• Increasing the size of customer base
• Large Earnings
• Expedition of new global markets.
• Increase in revenue from international markets.
• Revenue diversity.
• Action towards being a strong international brand.

Cons:

• Continuation of issues connected to diversity.
• Distinctions in cultures might led to a failure of the brand especially in Asian nations.
• Low earnings at preliminary levels.
• Boost in marketing expenditures to acquire market share.



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