Recommendations of Mass Customization At Hewlett-Packard: The Power Of Postponement Case Solution

Home >> Stanford Business School >> Mass Customization At Hewlett-Packard: The Power Of Postponement >> Recommendations

Recommendations of Mass Customization At Hewlett-Packard: The Power Of Postponement Case Study Analysis

On the basis of above internal and external analysis of the business along with the examination of different alternatives, the company is suggested to think about alternative 3. As alternative 3 would allow the company to expand in worldwide markets without any reduction in its regional earnings and any wear and tear of its market position. The company might pursue alternative 1 which would enable the business to focus on prospective worldwide markets rather than the local markets but as the business is highly dependent on the local markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the substantial decrease in company's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Mass Customization At Hewlett-Packard: The Power Of Postponement Case Analysis Stores

The company has a long term market position in United States which can not be generated quickly in the new markets. The alternative would assist the business to broaden in global markets along with the elimination of concerns raised in its local markets related to its variety.

Pros:

• Exploration of new worldwide markets.
• Boost in profits from worldwide markets.
• Removal of problems associated with variety.
• Revenue diversity.
• Step towards being a strong global brand name.

Cons:

• Loss of comprehensive revenues from the regional markets.
• Increase in competitors.
• Differences in cultures might caused a failure of the brand particularly in Asian countries.
• Low earnings at initial levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Mass Customization At Hewlett-Packard: The Power Of Postponement Case Analysis Stores

Alternative 2 consists of the intro of online market locations through generating an appropriate business's website. With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. could posture a severe threat to the market share of company. The rivals are shifting towards click and Recommendations of Mass Customization At Hewlett-Packard: The Power Of Postponement Case Analysis shops with Gap introducing Piperline. This shift towards online markets could decrease the earnings for business. In this circumstance the business could consider introducing Click and Recommendations of Mass Customization At Hewlett-Packard: The Power Of Postponement Case Analysis shops. These stores with a low requirement of funds to settle would allow the company to reach worldwide markets, without ending its domestic shops. The pros and cons of alternative 2 are given as follows;

Pros:

• Low financial investment
• Lowering competition danger
• Access to the world markets
• Expanding customer base
• Easy to manage
• Big Incomes
• Low Operating Expense
• Easy new market entrance

Cons:

• Danger to the marketplace position
• Elimination of brand name Uniqueness
• Removal of the great store experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company might consider, is to expand towards the international markets without closing its domestic shops that adds to the major part of incomes of the business. The advantages and disadvantages associated with Alternative 3 are provided below;

Pros:

• Reducing competition danger
• Access to the world markets
• Expanding customer base
• Large Revenues
• Expedition of brand-new worldwide markets.
• Increase in profits from global markets.
• Income diversification.
• Action towards being a strong global brand.

Cons:

• Continuation of problems connected to variety.
• Distinctions in cultures might led to a failure of the brand particularly in Asian nations.
• Low revenues at preliminary levels.
• Boost in marketing expenditures to gain market share.



This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.