Porter's 5 Forces analysis of Lucent Technologies: Global Supply Chain Management Case Analysis

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Porter's 5 Forces analysis of Lucent Technologies: Global Supply Chain Management Case Study Help

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Lucent Technologies: Global Supply Chain Management Case Analysis might be conducted to develop various strategies utilizing the strengths of the company to get opportunities, conquer weak points and to decrease the dangers. It could also be used to evaluate that how specific weak points resist particular chances and increase the dangers. The methods drafted using the Porter's 5 Forces analysis of Lucent Technologies: Global Supply Chain Management Case Solution are given as follows;
• Utilization of strong international brand position and financial resources in expanding towards possible markets.
• Special brand experience could assist the business to much better position itself in new markets.
• Resistance in expansion in the possible international markets encouraging diversity.
• High prices limits the expansion in numerous Asian and African nations with low per capita income.
• Strong brand acknowledgment, non-traditional methods of marketing and the distinct brand experience might be used to reduce the danger from prospective consumers.
• Stringent appearance policies might resulted in the consumer shift towards Victoria with high social responsibility.
• Restricted target markets might led to a decline in the overall market share of the company.
These strategies might assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis


Monetary analysis for Porter's 5 Forces analysis of Lucent Technologies: Global Supply Chain Management Case Help might be conducted to assess the availability of financial resources to the company that might be made use of in growth towards international markets. The financial position of the company might be evaluated by utilizing the information given up the case Display 1. The ratios that could be thought about in monetary performance analysis are given in the Table 1 listed below;

From the above Table 1, it could be seen that the business has an affordable financial efficiency with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net revenue margin does not appears to be potential and the company must put efforts in increasing its earnings together with decreasing its operational expenditures to increase its profit margins.

Porter's 5 Forces analysis of Lucent Technologies: Global Supply Chain Management Case Analysis

Segmentation

The division analysis includes the analysis of various service segments of the business in domestic and the international, markets. The majority of the company's Traditional shops lie in United States including above 500 stores in nearly each of the state of United States. Nevertheless, the company has also a worldwide existence in 8 various nations with its greatest number of shops situated in UK i.e. 21. The companyhas a total of 54 shops in global markets that is probably the 10% of its stores in the United States. It indicates that bulk of the incomes of the business originated from the local markets. The company is considering to broaden its stores into 7 more European and Asian nations. A chart revealing the presence of the business in numerous worldwide markets is given in the Appendix 2.

Targeting


The business targets its clothes brand to the young, high and good-looking teenagers and kids that are thought about to be cool. This targeting policy is responsible for different differences in the company related to its competitors. The business employs good looking males and females for its shops and follows a stringent appearance policy to maintain tourist attraction of attractive individuals towards its shops and supply an unique brand experience.

Positioning


The company has positioned its brand as a high-end brand name targeting only a particular market segment. The company with its non-traditional ways of marketing through designs and representatives posters its brand image as a luxury clothes brand name targeted to the cool and attractive characters in society. This market position draws in various elite individuals towards the brand name but it injures the business's position in different neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Lucent Technologies: Global Supply Chain Management Case Analysis faces a great deal of competitors in the market with the presence of various number of rivals in the market. A chart showing the close competitors in addition to their qualities and the marketing strategy is given up. it might be seen that the American Eagle Outfitters is considered to be the strongest rivals for business with its marketing method related to the television programs. Space is likewise thought about to be a possible rival in regional as well as in worldwide; markets as the business is considering to move in the global markets. Together with it, Lucent Technologies: Global Supply Chain Management Case Study Analysis. with its flexible pricing method and the Victoria's Street with its strong social status position an extreme risk to the existing market share of the Porter's 5 Forces analysis of Lucent Technologies: Global Supply Chain Management Case Help.



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