Porter's 5 Forces analysis of Lucent Technologies Global Supply Chain Management Case Analysis

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Porter's 5 Forces analysis of Lucent Technologies Global Supply Chain Management Case Study Solution

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Lucent Technologies Global Supply Chain Management Case Help might be carried out to create numerous techniques using the strengths of the company to avail chances, get rid of weak points and to minimize the threats. It might likewise be used to examine that how specific weak points withstand certain opportunities and increase the risks. The strategies drafted using the Porter's 5 Forces analysis of Lucent Technologies Global Supply Chain Management Case Analysis are offered as follows;
• Usage of strong global brand position and financial resources in expanding towards prospective markets.
• Unique brand experience might help out the business to better position itself in brand-new markets.
• Resistance in growth in the prospective worldwide markets encouraging variety.
• High rates limits the growth in various Asian and African countries with low per capita earnings.
• Strong brand name recognition, non-traditional ways of marketing and the unique brand experience might be utilized to reduce the hazard from possible clients.
• Rigorous appearance policies might led to the customer shift towards Victoria with high social responsibility.
• Limited target audience might led to a decrease in the total market share of the company.
These methods might help the business to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of Lucent Technologies Global Supply Chain Management Case Solution might be carried out to assess the schedule of funds to the company that might be made use of in expansion towards global markets. The monetary position of the company might be examined by using the information given up the case Display 1. The ratios that could be considered in monetary efficiency analysis are given up the Table 1 listed below;

From the above Table 1, it might be seen that the business has a sensible financial efficiency with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net revenue margin does not seems to be prospective and the business needs to put efforts in increasing its earnings along with decreasing its operational costs to increase its profit margins.

Porter's 5 Forces analysis of Lucent Technologies Global Supply Chain Management Case Analysis

Segmentation

The division analysis consists of the analysis of numerous company sections of the company in domestic and the international, markets. The majority of the company's Brick and Mortar stores lie in US including above 500 stores in nearly each of the state of United States. Nevertheless, the business has likewise an international presence in 8 various countries with its highest number of stores located in United Kingdom i.e. 21. The companyhas a total of 54 shops in global markets that is probably the 10% of its stores in the US. It indicates that bulk of the profits of the business come from the local markets. The company is thinking about to expand its shops into 7 more European and Asian countries. A chart revealing the existence of the business in numerous worldwide markets is given in the Appendix 2.

Targeting


The company targets its clothing brand name to the young, tall and attractive teenagers and kids that are considered to be cool. This targeting policy is accountable for various distinctions in the business associated with its rivals. The business hires great looking males and ladies for its shops and follows a rigorous appearance policy to keep destination of attractive individuals towards its shops and provide an unique brand experience.

Positioning


The company has actually placed its brand name as a high-end brand targeting only a specific market sector. The business with its non-traditional ways of marketing through designs and representatives posters its brand image as a luxury clothes brand targeted to the cool and good-looking characters in society. This market position attracts different elite individuals towards the brand however it injures the business's position in numerous neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Lucent Technologies Global Supply Chain Management Case Solution deals with a lot of competition in the market with the presence of various number of competitors in the market. Space is likewise thought about to be a possible competitor in regional as well as in international; markets as the business is considering to shift in the international markets.



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