Porter's 5 Forces analysis of Intuit Inc From Products To Services In The Information Age Case Analysis

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Porter's 5 Forces analysis of Intuit Inc From Products To Services In The Information Age Case Study Solution

A Porter's 5 Forces analysis of Intuit Inc From Products To Services In The Information Age Case Solution could be carried out to create different techniques using the strengths of the business to obtain opportunities, conquer weak points and to minimize the threats. It could likewise be utilized to examine that how certain weak points resist certain opportunities and increase the dangers. The strategies prepared utilizing the Porter's 5 Forces analysis of Intuit Inc From Products To Services In The Information Age Case Solution are provided as follows;
• Usage of strong worldwide brand position and funds in broadening towards potential markets.
• Unique brand name experience might help out the business to much better position itself in new markets.
• Resistance in growth in the prospective global markets encouraging diversity.
• High prices restricts the expansion in numerous Asian and African countries with low per capita earnings.
• Strong brand recognition, non-traditional ways of marketing and the unique brand name experience might be utilized to reduce the risk from prospective clients.
• Rigorous look policies might led to the customer shift towards Victoria with high social duty.
• Limited target markets might caused a decline in the total market share of the business.
These strategies might help the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Intuit Inc From Products To Services In The Information Age Case Analysis could be conducted to assess the availability of financial resources to the business that might be made use of in growth towards global markets. The monetary position of the business could be evaluated by using the information given in the case Display 1. The ratios that could be thought about in monetary performance analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the business has a reasonable monetary efficiency with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net revenue margin does not appears to be prospective and the company must put efforts in increasing its earnings along with minimizing its functional expenditures to increase its revenue margins.

Porter's 5 Forces analysis of Intuit Inc From Products To Services In The Information Age Case Solution

Segmentation

Most of the company's Brick and Mortar shops are situated in United States consisting of above 500 stores in nearly each of the state of US. The company has also an international presence in 8 various countries with its highest number of shops situated in United Kingdom i.e. 21. The companyhas an overall of 54 shops in global markets that is probably the 10% of its shops in the US.

Targeting

The business targets its clothing brand to the young, tall and attractive teens and kids that are considered to be cool. This targeting policy is accountable for various distinctions in the company connected to its competitors. For instance, the company employs excellent looking males and females for its shops and follows a strict appearance policy to keep tourist attraction of attractive individuals towards its stores and provide a distinct brand experience.

Positioning

The company has placed its brand as a high-end brand name targeting just a specific market segment. The company with its non-traditional ways of marketing through designs and agents posters its brand image as a luxury clothing brand targeted to the cool and attractive characters in society. This market position attracts different elite individuals towards the brand however it injures the company's position in various neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Intuit Inc From Products To Services In The Information Age Case Analysis deals with a lot of competitors in the market with the presence of numerous number of rivals in the market. Gap is also considered to be a potential rival in regional as well as in international; markets as the business is thinking about to move in the international markets.

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