Porter's 5 Forces analysis of Hewlett-Packard Company: Deskjet Printer Supply Chain (B) Case Analysis

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Porter's 5 Forces analysis of Hewlett-Packard Company: Deskjet Printer Supply Chain (B) Case Study Solution

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Hewlett-Packard Company: Deskjet Printer Supply Chain (B) Case Help could be carried out to design different techniques using the strengths of the company to obtain chances, overcome weaknesses and to reduce the threats. It could also be utilized to evaluate that how particular weak points resist specific opportunities and increase the threats. The methods drafted utilizing the Porter's 5 Forces analysis of Hewlett-Packard Company: Deskjet Printer Supply Chain (B) Case Analysis are given as follows;
• Utilization of strong global brand name position and financial resources in expanding towards possible markets.
• Special brand experience might help out the business to better position itself in new markets.
• Resistance in growth in the prospective international markets motivating diversity.
• High rates limits the expansion in different Asian and African countries with low per capita earnings.
• Strong brand recognition, non-traditional ways of marketing and the unique brand name experience could be used to minimize the threat from possible customers.
• Stringent appearance policies could resulted in the consumer shift towards Victoria with high social duty.
• Restricted target markets could caused a decline in the overall market share of the company.
These strategies might assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of Hewlett-Packard Company: Deskjet Printer Supply Chain (B) Case Help could be carried out to examine the accessibility of financial resources to the company that could be made use of in expansion towards global markets. The financial position of the company might be evaluated by utilizing the data given in the case Exhibit 1. The ratios that might be considered in financial performance analysis are given up the Table 1 listed below;

From the above Table 1, it could be seen that the company has an affordable financial performance with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net earnings margin does not appears to be potential and the business should put efforts in increasing its earnings in addition to decreasing its operational expenditures to increase its revenue margins.

Porter's 5 Forces analysis of Hewlett-Packard Company: Deskjet Printer Supply Chain (B) Case Analysis

Segmentation

The segmentation analysis includes the analysis of numerous organisation sectors of the business in domestic and the global, markets. Most of the company's Physical shops lie in United States including above 500 stores in practically each of the state of US. Nevertheless, the company has likewise an international presence in 8 different countries with its greatest number of stores located in UK i.e. 21. The companyhas a total of 54 stores in worldwide markets that is probably the 10% of its shops in the United States. It indicates that bulk of the incomes of the business come from the regional markets. Moreover, the company is thinking about to expand its stores into 7 more European and Asian countries. A chart revealing the existence of the company in different international markets is given up the Appendix 2.

Targeting


The business targets its clothing brand name to the young, tall and good-looking teens and kids that are considered to be cool. This targeting policy is responsible for various differences in the business associated with its rivals. The business employs excellent looking males and women for its stores and follows a rigorous appearance policy to maintain tourist attraction of good-looking people towards its stores and offer a special brand experience.

Positioning


The company has placed its brand as a high-end brand name targeting only a specific market segment. The company with its non-traditional ways of marketing through designs and representatives posters its brand image as a luxury clothes brand targeted to the cool and good-looking personalities in society. Although, this market position draws in different elite people towards the brand but it injures the business's position in different neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Hewlett-Packard Company: Deskjet Printer Supply Chain (B) Case Solution faces a great deal of competition in the market with the presence of various variety of competitors in the market. A chart revealing the close rivals along with their characteristics and the marketing technique is given in. it could be seen that the American Eagle Outfitters is thought about to be the greatest rivals for company with its marketing strategy related to the tv programs. Space is also considered to be a prospective competitor in local as well as in international; markets as the business is thinking about to shift in the worldwide markets. Along with it, Hewlett-Packard Company: Deskjet Printer Supply Chain (B) Case Study Analysis. with its flexible prices strategy and the Victoria's Street with its strong social status posture a severe danger to the present market share of the Porter's 5 Forces analysis of Hewlett-Packard Company: Deskjet Printer Supply Chain (B) Case Solution.



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