Recommendations of General Motors: Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Help

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Recommendations of General Motors: Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Analysis

On the basis of above internal and external analysis of the business along with the evaluation of different alternatives, the business is advised to consider alternative 3. As alternative 3 would enable the company to expand in international markets without any reduction in its local profits and any wear and tear of its market position. By considering Alternative 3, the company might keep its store experience and brand name individuality. It might likewise think about alternative 2 that might enable the company to access the markets without any possible investment. The company could pursue alternative 1 which would allow the business to focus on possible global markets rather than the regional markets however as the business is highly reliant on the regional markets with 90% of its stores in the United States, there fore pursuing alternative 1 would result in the significant decline in company's profits. The company is recommended to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of General Motors: Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Solution Stores

The business has a long term market position in United States which can not be created quickly in the new markets. The alternative would assist the business to broaden in worldwide markets along with the removal of issues raised in its local markets related to its diversity.

Pros:

• Exploration of brand-new worldwide markets.
• Boost in income from international markets.
• Removal of issues connected to diversity.
• Profits diversification.
• Step towards being a strong worldwide brand.

Cons:

• Loss of comprehensive profits from the regional markets.
• Boost in competition.
• Differences in cultures might caused a failure of the brand particularly in Asian nations.
• Low earnings at initial levels.
• Increase in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of General Motors: Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Help Stores

Alternative 2 consists of the intro of online market places through generating a proper company's website. With the increased patterns towards online shopping, the online shops like Amazon, Alibaba and so on might position a serious threat to the market share of company. The rivals are moving towards click and Recommendations of General Motors: Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Solution stores with Space introducing Piperline. This shift towards online markets could lower the earnings for company. In this situation the business could consider introducing Click and Recommendations of General Motors: Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Solution stores. These shops with a low requirement of funds to settle would allow the company to reach international markets, without ending its domestic shops. The advantages and disadvantages of alternative 2 are given as follows;

Pros:

• Low investment
• Decreasing competition threat
• Access to the world markets
• Increasing the size of customer base
• Easy to manage
• Big Revenues
• Low Operating Expense
• Easy new market entrance

Cons:

• Hazard to the marketplace position
• Elimination of brand Individuality
• Removal of the fantastic shop experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business might consider, is to expand towards the international markets without closing its domestic shops that contributes to the major part of profits of the business. The pros and cons related to Alternative 3 are given below;

Pros:

• Decreasing competitors risk
• Access to the world markets
• Expanding consumer base
• Large Earnings
• Expedition of new international markets.
• Increase in earnings from international markets.
• Earnings diversification.
• Action towards being a strong global brand name.

Cons:

• Continuation of issues related to diversity.
• Distinctions in cultures could resulted in a failure of the brand specifically in Asian nations.
• Low revenues at initial levels.
• Increase in marketing expenses to acquire market share.



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