Recommendations of General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Help

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Recommendations of General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Study Analysis

On the basis of above internal and external analysis of the business along with the examination of different alternatives, the business is advised to consider alternative 3. As alternative 3 would permit the business to broaden in international markets without any reduction in its local revenues and any deterioration of its market position. The company could pursue alternative 1 which would make it possible for the company to focus on potential international markets rather than the regional markets however as the company is extremely reliant on the local markets with 90% of its stores in the US, there fore pursuing alternative 1 would result in the considerable decrease in company's income.

Aletrnative-1: Expanding International Brick and Recommendations of General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Analysis Stores

Growth towards global markets through opening brand-new stores in other Europe and Asian nations with closing domestic shops is although a good choice for increasing the worldwide presence of the business. The closing of domestic stores could extremely affect the earnings of the company as above 90% of its stores are situated domestically and closing those shops would ultimately decrease the incomes of the company. The business has a long term market position in United States which can not be produced soon in the new markets. The alternative would help the company to broaden in worldwide markets in addition to the elimination of issues raised in its regional markets associated with its variety. The benefits and drawbacks for Alternative 1 are noted below;

Pros:

• Expedition of new worldwide markets.
• Boost in revenue from global markets.
• Removal of concerns connected to variety.
• Profits diversification.
• Step towards being a strong international brand.

Cons:

• Loss of substantial profits from the local markets.
• Boost in competitors.
• Differences in cultures might caused a failure of the brand name especially in Asian countries.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Help Stores

Alternative 2 includes the introduction of online market locations through creating a proper company's site. With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. could pose a severe risk to the market share of business. The rivals are moving towards click and Recommendations of General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Analysis shops with Gap presenting Piperline. This shift towards online markets might minimize the revenues for company. In this scenario the business could consider presenting Click and Recommendations of General Motors Building A Digital Loyalty Network Through Demand And Supply Chain Integration Case Help shops. These stores with a low requirement of funds to settle would make it possible for the business to reach worldwide markets, without ending its domestic shops. The pros and cons of option 2 are offered as follows;

Pros:

• Low investment
• Decreasing competitors hazard
• Access to the world markets
• Expanding consumer base
• Easy to manage
• Large Incomes
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Threat to the marketplace position
• Elimination of brand name Originality
• Removal of the terrific shop experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could consider, is to expand towards the worldwide markets without closing its domestic stores that contributes to the huge part of revenues of the business. The pros and cons associated with Alternative 3 are given listed below;

Pros:

• Decreasing competition threat
• Access to the world markets
• Enlarging customer base
• Large Profits
• Expedition of new international markets.
• Boost in earnings from international markets.
• Income diversification.
• Step towards being a strong international brand.

Cons:

• Continuation of issues related to variety.
• Distinctions in cultures could led to a failure of the brand name especially in Asian countries.
• Low incomes at initial levels.
• Increase in marketing expenditures to acquire market share.



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