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Recommendations of Embedding Sustainability Lessons From The Front Line Case Study Analysis

On the basis of above internal and external analysis of the business along with the assessment of numerous options, the company is recommended to think about alternative 3. As alternative 3 would allow the business to broaden in international markets without any reduction in its regional revenues and any deterioration of its market position. The company could pursue alternative 1 which would allow the business to focus on potential global markets rather than the local markets but as the business is highly reliant on the local markets with 90% of its stores in the US, there fore pursuing option 1 would result in the substantial decrease in company's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Embedding Sustainability Lessons From The Front Line Case Analysis Stores

Growth towards worldwide markets through opening new stores in other Europe and Asian nations with closing domestic stores is although a great alternative for increasing the international existence of the business. However, the closing of domestic stores might extremely affect the earnings of the company as above 90% of its stores lie domestically and closing those shops would ultimately decrease the earnings of the firm. The business has a long term market position in United States which can not be generated soon in the brand-new markets. The option would assist the company to broaden in international markets in addition to the elimination of concerns raised in its regional markets connected to its diversity. The benefits and drawbacks for Option 1 are noted below;

Pros:

• Expedition of new global markets.
• Increase in profits from global markets.
• Removal of concerns related to variety.
• Revenue diversification.
• Step towards being a strong worldwide brand name.

Cons:

• Loss of substantial profits from the regional markets.
• Increase in competition.
• Differences in cultures could caused a failure of the brand name specifically in Asian nations.
• Low earnings at preliminary levels.
• Boost in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Embedding Sustainability Lessons From The Front Line Case Solution Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba and so on could pose a serious threat to the market share of company. In this situation the company could consider introducing Click and Recommendations of Embedding Sustainability Lessons From The Front Line Case Solution stores. These shops with a low requirement of funds to settle would make it possible for the business to reach global markets, without ending its domestic stores.

Pros:

• Low investment
• Reducing competitors danger
• Access to the world markets
• Expanding consumer base
• Easy to manage
• Large Incomes
• Low Operating Costs
• Easy new market entrance

Cons:

• Risk to the marketplace position
• Removal of brand name Originality
• Removal of the terrific store experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business might consider, is to expand towards the global markets without closing its domestic shops that contributes to the major part of profits of the business. The advantages and disadvantages associated with Alternative 3 are offered listed below;

Pros:

• Minimizing competitors danger
• Access to the world markets
• Enlarging customer base
• Large Earnings
• Expedition of brand-new global markets.
• Increase in revenue from global markets.
• Earnings diversity.
• Action towards being a strong worldwide brand name.

Cons:

• Extension of issues associated with diversity.
• Differences in cultures could caused a failure of the brand name particularly in Asian nations.
• Low earnings at initial levels.
• Increase in marketing expenses to get market share.



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