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  • Using Data Visualisation to Find FB Opportunities during a Pandemic Marcus Ang Yongchang Chen

    Using Data Visualisation to Find FB Opportunities during a Pandemic Marcus Ang Yongchang Chen

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    When the COVID-19 pandemic swept through China, many people lost their jobs and businesses in 2020. To cope with this challenge, a well-known social media platform in China, named “FB”, announced “stay home and save lives” (“保命留命”), a unique and groundbreaking idea. i was reading this The company has been using data visualisation to help its users make informed decisions by comparing current market data and trends with historical data, which allowed for early detection of “Flat Earth” (“��

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    “Using data visualisation to find FB opportunities during a pandemic? I’m in my 30s, a social media marketer. During these unprecedented times, the global pandemic has become one of the biggest opportunities in recent years. In 2020, the number of people using Facebook grew by 28%. In this presentation, I’ll discuss how I harnessed this opportunity, the strategies I used, and the results I got in terms of website traffic, leads, and sales. Firstly, I used visual data

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    As the COVID-19 pandemic gripped the world, businesses quickly became the frontline of the fight against the pandemic. From lockdown measures to curb the spread of COVID-19, governments and businesses around the world have adopted new strategies to combat the virus. One such strategy was the adoption of the “social distancing” approach. Facebook was no exception to the trend of social distancing in 2020, as the pandemic forced companies and marketers to make significant adjustments to their customer-facing operations.

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    I am a seasoned freelance writer with over 5 years of experience in the writing industry, with a special focus on case studies. I have worked with various organizations, businesses, and startups in various capacities, from copywriting to content creation. My most recent case study assignment was for a tech startup that had emerged during the COVID-19 pandemic. The startup had managed to identify a gap in the market and offered solutions to it through their unique products. Visit Your URL The startup had been a hit, and the demand for their products and services had sur

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    It has been more than 2 months since the World Health Organization (WHO) declared the COVID-19 outbreak a global pandemic. The sudden surge in infections and fatalities has resulted in several lockdowns and social distancing measures worldwide. At the same time, the social media giant Facebook (FB) has also been facing immense challenges due to the lockdowns and restrictions. During these times, the COVID-19 outbreak has brought both opportunities and challenges for both FB and the advertising industry. One of the

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    In an emergency, using data visualisation is one of the essential tools that can enable decision-making and enable to identify opportunities for success in business. This is because data visualisation can be more easily understood by anyone, regardless of their professional background. During the COVID-19 pandemic, we found ourselves experiencing unexpected challenges, and data visualisation can provide valuable insights that can help us make informed decisions in areas such as revenue generation, customer engagement, supply chain, and overall growth. For instance, we conducted a case study

  • Charcoal Briquette Turning an Invasive Water Hyacinth into an Opportunity Bikramjit Rishi Soni Sharma Mary Rose Maharlika Cruz

    Charcoal Briquette Turning an Invasive Water Hyacinth into an Opportunity Bikramjit Rishi Soni Sharma Mary Rose Maharlika Cruz

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    This essay is written from the perspective of Bikramjit Rishi Soni Sharma Mary Rose Maharlika Cruz and a case study on charcoal briquette, an eco-friendly and environment-friendly solution for combating invasive water hyacinth. This research aims to provide an in-depth understanding of the advantages and feasibility of producing charcoal briquettes through water hyacinth and its economic viability. Charcoal briquettes, also known as biochar, are used in fuel production

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    I wrote a blog post about a waste management initiative we launched with the help of a local school. We turned an invasive water hyacinth (IWH) into charcoal briquettes, a valuable resource for households and businesses. Our local school in a far-off place got interested in this waste management program after seeing how we transformed bamboo baskets into firewood from the same source. At first, the locals were hesitant, but when they saw the briquettes for themselves, they were impressed

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    I grew up on a farm and remember when we made briquettes with charcoal and wood chips. I am very passionate about clean water and sanitation, so I decided to make charcoal briquettes from invasive water hyacinth. I have spent countless hours tirelessly learning about the chemistry behind charcoal briquettes, their production process, and their environmental benefits. First, I was worried about the quality of the water hyacinth. the original source I spent days collecting samples to test for bacteria levels

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    As the world becomes more environmentally conscious, the issue of water hyacinth is increasing. view Hyacinth, the invasive plant that grows at a rate of 100 times the normal rate, now occupies over 3,000 hectares in India alone (Tarle & Wakelin, 2013). According to the World Wildlife Fund (WWF), water hyacinth kills more fish and livestock than it does aquatic plants (WWF, 2017). It has become a

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    As a college student pursuing an interest in eco-friendly technologies, I got to work on a research paper for a team that studied the feasibility of a proposed charcoal briquette manufacturing unit in a rural community. The main issue we faced was that hyacinths, a water-intensive plant, were growing over a 4.5-hectare area near the town, and it was encroaching upon the fields that our neighbor farmers had been cultivating for years. The community was facing a serious problem: a sudden and

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    Case study analysis — Charcoal Briquette Turning an Invasive Water Hyacinth into an Opportunity Executive Summary: In 2014, the World Wide Fund for Nature (WWF) identified a water hyacinth in the middle of the Cochin harbour area, India as a huge problem. After the first assessment, WWF declared it as an imminent threat to the health of the city’s freshwater supply. As a response, WWF collaborated with local entrepreneurs,

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    The increasing number of invasive water hyacinth is a major global problem that has been challenging the agricultural industries, natural resources, and local communities to deal with this problem. This paper focuses on the role of charcoal briquette in addressing the problem of water hyacinth through converting them into an economic resource. The paper also describes how the charcoal briquette process uses the excess biomass produced by the water hyacinth cultivation process, including an overview of its production process. Background and Context

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    “Turning an Invasive Water Hyacinth into an Opportunity” As it stands, the world today is going through a water crisis. The scarcity of water has become an alarming global issue with millions struggling for water every day. Water shortages are forcing people to search for innovative ways of finding water that can be converted into a useful source of drinking water. In this case, the water-intensive process of using electricity and chemicals has led to a severe shortage of water worldwide, especially in rural areas.

  • MediaMath Positioning a RealTime Interface Raymond Pirouz Emily ChenBendle 2013

    MediaMath Positioning a RealTime Interface Raymond Pirouz Emily ChenBendle 2013

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    MediaMath, which provides marketing automation and data-driven advertising solutions, has always had an interesting positioning strategy. The company’s key selling points have been its technology-focused platform, its ability to deliver data-driven campaigns for marketing purposes, and its strategic relationship with top clients. Based on my experience as a consultant working with clients for the past 5 years, MediaMath is also one of the top players in real-time bidding, which involves bidding for advertising in real-time

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    I am excited to be working on the positioning of this new realtime interface for MediaMath. Here are some of the key benefits that make MediaMath a leader in this space: 1. Speed With MediaMath’s new realtime interface, you can now analyze a broad range of events, data, and insights in real-time, across your entire marketing stack. You’ll be able to see what’s happening right now, with no need to wait for days, weeks, or even weeks. With other real-time engines, the data that’s

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    MediaMath positioned itself as the “Data-Driven Marketer’s Only Marketing Platform,” through their real-time bidder. The goal was to move marketers from the “old way” to the “new way.” At that time, I was the Sr. Marketing Manager of an early stage B2B media company with less than 100 employees. I had a tough time understanding how a real-time, customer-based marketing engine would benefit me. So, I had no idea if it could help my organization’s bottom line. click to read

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    MediaMath: Positioning a Real-time Interface MediaMath (MM) has been recognized as the pioneer in real-time advertising. This technology aims to deliver highly personalized ads at the speed of real-time and the moment of purchase. MediaMath real-time platforms enable companies to optimize their campaigns in a highly adaptive way, in real-time. A company’s products and services are dynamic and highly flexible. MediaMath has to remain ahead of the competition and its key objective is to deliver the most innovative, best quality service with an

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    In today’s marketplace, every business must be looking for new ways to reach its targeted audiences. In this context, media marketing companies are constantly on a tug of war with the competition over media assets. When you are evaluating potential media partners, it’s not enough to just look at what assets they own. A better way to approach this is to look at the assets and the partners themselves that a partner possesses. In the last few years, a technology called the “Real Time Bidding” (RTB) has emer

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    MediaMath’s recent announcement of the release of the RealTime Interface, is indeed a milestone in the history of data-driven advertising. This is a significant move as it allows media companies to respond to real-time events, making them much more responsive to marketplace demands. As such, this interface offers a better chance for media companies to be strategic in their decisions. What’s more, this interface offers an opportunity for MediaMath to help advertisers connect with their customers in the most meaningful way possible. This paper will give a detailed account

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    MediaMath is one of the world’s top enterprise marketing automation platforms. The real-time platform is powered by its patented technology, which enables a customizable user experience. This innovative approach makes it possible to seamlessly connect all the touchpoints involved in the customer journey. MediaMath provides a suite of products such as MediaMath Marketing Cloud, which includes software that is easy to use. The marketing cloud offers a set of tools and workflows that are aimed at improving marketing performance. The marketing cloud is the most robust

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    MediaMath has been leading the mobile advertising space since its inception in 2007. The media buying and planning platform has been gaining significant market share over the past few years, with its RealTime interface being one of the main factors. RealTime: RealTime was developed to allow real-time placement of ads on the most relevant mobile device for a particular user. RealTime enables media buyers to see mobile advertisements on mobile devices at the same time they appear on desktop devices, thus increasing relevance. The system

  • Sothebys NFT Sales Art Auction Apes Tuan Quang Phan Filip Ziolek Taisy Chan 2022

    Sothebys NFT Sales Art Auction Apes Tuan Quang Phan Filip Ziolek Taisy Chan 2022

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    In November 2021, Sothebys held an art auction in Hong Kong featuring 10 NFTs as part of their NFT marketplace. Each artwork sold was based on the Ethereum blockchain and would later be able to be sold as an NFT. Sothebys NFTs were created by renowned artist Tuan Quang Phan and were sold at $68,000 each. The NFTs depicted unique paintings of animals and landscapes, including a tiger and a snow

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    “A little bit more than 4 years ago, in January 2018, I had a chance to attend the famous Art Basel fair in Switzerland. During that time, I met the great art expert, Sotheby’s and signed my name to be in their company. “From then on, Sotheby’s has been my favorite and beloved fair. top article They are the biggest art auction in the world, which is held twice a year in Hong Kong and London. Every year I attended it eagerly. Last year’s edition held a record breaking

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    “Bored Ape Yacht Club, the most popular collectible NFT project, sold more than 5,000 NFTs at the Sothebys auction this year for 40 million dollars. Apart from that, some interesting NFT projects are: 1. Tailcone NFT, the creator of the most expensive NFTs in history (102 million dollars), and I was lucky enough to participate in it during the auction. 2. Turing Test, an innovative art project by Filip

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    [Insert text of 2022 Sothebys NFT Sale Article] It was a thrilling auction experience for the first-ever NFTs that were purchased by Sotheby’s. As the clock hit midnight on the last day of the auction, a new NFT-based work by artist Tuan Quang Phan had just sold for $1.8 million USD. Tuan Quang Phan’s NFT titled “Love” was created in 2018 and is an original digital

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    Sothebys NFT Sales Art Auction Apes Tuan Quang Phan Filip Ziolek Taisy Chan 2022 is an exciting art auction which combines traditional and non-traditional forms of art. The exhibition includes works from Sothebys, Tuan Quang Phan, Filip Ziolek, and Taisy Chan. The event takes place at Sothebys’ auction house in New York, NY on March 20th, 2022, and is expected to sell 22 N

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  • Digitalization of Direct Lending Process at SIDBI A Step toward Hyperautomation Susmi Routray Prabin Kumar Panigrahi Paramendra Tiwary

    Digitalization of Direct Lending Process at SIDBI A Step toward Hyperautomation Susmi Routray Prabin Kumar Panigrahi Paramendra Tiwary

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    “It’s like taking a step in the world of technology, digitalization has been the most fascinating revolutionary development that has been making people’s lives better since years. In recent years, India is also experiencing an incredible growth in digital transformation. SIDBI, an apex bank in the country, is an integral part of the financial sector. It provides various banking services such as treasury, loan services and several other services to various financial institutions. The bank is a part of the digital revolution that is enveloping the world today. In a

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    Suddenly the internet surfing became a part of our daily routine. I started working online as it seemed to be an easy way to manage my work. Now, I am able to manage my business online with ease. I have started to get orders through my website, which used to take a couple of hours. With an online transaction, the time taken has reduced by half. Online payments and banking are also secure, and my bank accounts are secured. published here The digital lending process at SIDBI has taken us to a new dimension. It is very convenient to apply for

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    The Digital era is transforming every aspect of business including direct lending, where direct lending refers to small and medium enterprises (SME) financing in rural and semi-urban areas through government-backed and private agencies. Digitalization in direct lending is crucial for the sector’s growth and success, and it’s the best practice. The rise in digital lending and its effect on the business can be measured through VRIO framework. VRIO is a concept that highlights the relationship between four critical variables such

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    In the year 2000, the Indian Government initiated the SIDBI-DFS (National Credit Guarantee Fund Scheme) as an intermediary financial institution to provide financial support to banks in promoting credit to Micro and Small Enterprises. SIDBI has been running its Lending operation as Direct Lending. In this research study, I discuss about Digitalization of Direct Lending Process at SIDBI. Digitalization of Direct Lending Process The SIDBI has been actively engaged in digitalizing its process from the

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    Direct Lending or Credit for Micro, Small and Medium Enterprises (MSMEs) is one of the crucial tools for achieving Sustainable Development Goals (SDGs) in the current economic environment. It is a key component of Indian Government’s efforts to unlock inclusive and sustainable economic growth in the country. This article will examine the digitalization of Direct Lending Process at SIDBI to enable fast, flexible and efficient lending at a reasonable cost for the businesses that need funding. article Digitalization of Direct

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    SIDBI A Step toward Hyperautomation Susmi Routray Prabin Kumar Panigrahi Paramendra Tiwary SIDBI (State Bank of India) is a major commercial banking entity with a history dating back to 1943. With an expansion in lending portfolio and a vision to further consolidate its position, SIDBI is now committed to transforming its operations to facilitate the ‘digital economy’. Digitalization has transformed the way SIDBI operates; it is now becoming a step forward to the digital era

  • Turing Pharmaceuticals The Ethics of Drug Pricing Shernaz Bodhanwala Aakash Bothra 2017

    Turing Pharmaceuticals The Ethics of Drug Pricing Shernaz Bodhanwala Aakash Bothra 2017

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    Dear students, the world’s top case study writer has just come across a topic that requires our urgent attention. And that topic is the ethics of drug pricing. In case, you didn’t know Turing Pharmaceuticals is one of the world’s top manufacturers of medications. Recently, their CEO Martin Shkreli announced that the company has “tapped into the potential” of the venerable, long-sold, generic drug Daraprim, which has been on the market for close to 40

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    In December 2015, the US President Barack Obama, the leader of the free world, and Turing Pharmaceuticals, a New York-based specialty drug company, announced that price of the popular drug, Daraprim, had skyrocketed by 5,000 percent. The reason for the price rise was the failure of the generic market for Daraprim. For this reason, Turing made its stock soar, making more than $8 billion in profit in one month. Turing’s

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    Turing Pharmaceuticals (TP) has a reputation for pushing pharmaceuticals into the stratosphere. This year’s acquisition price for Daraprim, an antibiotic used for treating a rare but life-threatening infection called toxoplasmosis, has soared by a staggering 5,450%, from $13.50 to $70 per pill. In the process, Daraprim’s market price has increased almost 100-fold over a

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    “There should be no government interference in the private sector. The pharmaceutical industry’s business model is flawed, and it is time to address this imbalance. The pharmaceutical industry is a prime example of an ‘Economy of Scale’ (EOS) and the ‘Increasing Return to Scale’ (IRS) phenomenon in which more units are produced for less capital investment. The EOS and IRS both involve economies of scale. EOS arises when more output is produced using fewer resources. The

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    “I’ve just heard the news: Turing Pharmaceuticals has raised the cost of a single drug by a whopping 50,000%! How does this impact the patient? Let me tell you: it’s a game of ‘telephone’ for patients, who are unable to afford the original brand. So their ‘medicine’ is a generic version of a branded drug at a cost of 1,300% more than the original.” Section: Reaction to the News My response to the news

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    Turing Pharmaceuticals the ethics of drug pricing, I was privileged to see the entire process. The entire company came across like a well-run machine, every employee engaged in their tasks, unencumbered by the usual stressors that affect modern corporate life. Turing had an incredibly clean and organized office space, the team was always smiling, and all the employees were well-fed and well-cared for. Their leadership and their corporate culture are the very embodiment of a company that values its employees and takes care

  • Changing Face of Europe A Note on Immigration and Societal Attitudes Henry W Lane David TA Wesley

    Changing Face of Europe A Note on Immigration and Societal Attitudes Henry W Lane David TA Wesley

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    The changing face of Europe has been discussed extensively in scholarly journals, and in political circles, to various extents, from recent years onward. The purpose of this paper is to analyze and highlight the societal attitudes towards immigration and its effects on the political, social, economic, and cultural aspects of contemporary Europe. The paper will explore the effects of immigration, particularly, on the EU, in terms of its political, social, and economic makeup. Firstly, let us analyze the social and political aspects of the changing face of Europe

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    The article “Changing Face of Europe” (Johnston, 2018) argues that the European continent has undergone significant changes since the 1980s due to demographic and political events. The author focuses on the growing number of immigrants, which has led to the rise of xenophobia, social and cultural conflicts, and negative public opinion towards immigrants (Johnston, 2018). The paper will examine the changing demographic situation in Europe and explore the effects of immigration on different

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    Europe, often referred to as the ‘old continent,’ is a region with a rich historical past, cultural traditions, and vibrant economies, spanning over a diverse range of countries and cultures. However, there is a growing challenge that has been confronting the EU since its creation; increasing immigration from underprivileged and marginalized populations from non-European countries. These changes have caused tensions and social, cultural, and political challenges, as the region seeks to balance the demographic growth and economic development needs against concerns on social

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    In my case, I am a European. The first European. I am proud to be an European because of its heritage, culture, and history. Europe is a continent rich in history and culture. I believe, if you have a history, you have a character. Europe has a rich and diverse history of civilization, including many famous architects, artists, and philosophers. Europe’s history is filled with conflicts, wars, and political struggles, but it has also produced some of the most iconic symbols of Western Civilization. These include the Eiffel Tower,

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    This PESTEL analysis discusses the impact of three important factors on an organization such as political, environmental, social, and technological environment. The report highlights the organization’s competitive advantages and weaknesses as it responds to new market demands. The PESTEL analysis evaluates the factors’ influence on a company’s ability to grow, improve or maintain the current situation. The analysis uses a case study on XYZ Incorporation and how changing immigration and social attitudes have influenced its business operations. resource Keywords: Immigration

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    The situation in Europe has never been as perilous, turbulent or challenging as it is now. The ongoing crisis over migration has brought to the fore some complex and multifaceted issues that have not yet been fully analyzed and settled. On the one hand, the situation has led to the emergence of a new class of people—the refugees—who have come seeking safety from wars and natural calamities that have struck them and their countries of origin. The refugees’ initial refuge-like status has gradually changed to that of being “migrants”

  • The Tates Digital Transformation Jill Avery

    The Tates Digital Transformation Jill Avery

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    Tate and Lyle is a global confectionery and baking company founded in 1992. It has transformed through digital transformation to remain competitive in today’s fast-changing market. I provide recommendations that I believe would drive a digital transformation for this organization. Company Overview: Tate and Lyle has a reputable reputation in the confectionery industry. The company is known for producing iconic chocolate brands such as Cadbury, Tate & Lyle, and Udi’s. Its b

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    The Tates, a top manufacturer of premium leather goods, have decided to embark on a digital transformation journey. They have identified a number of key technology areas in which they are interested: social media, analytics, e-commerce, mobile, and AI. The first step will be to develop a strategic plan. This involves defining the digital transformation roadmap, outlining key technology requirements, identifying the company’s strategic objectives, and selecting and executing the projects necessary to achieve them. First, they need to identify their technology roadmap

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    1. try this Porters Model Analysis The Tates Digital Transformation process was a significant effort which required significant changes in The Tates’ business operations. In the past, the company’s operations had largely focused on selling traditional products through its brick and mortar store, supplemented by catalog and mail-order services. Undergoing significant changes, however, necessitated a significant re-orientation of the company’s business model. This re-orientation required significant changes to be made to the company’s internal systems, processes and workflows to make digitalization more efficient

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    In February 2015, I was hired as the Digital Marketing Manager at The Tates, a leading sports and fitness retailer based in Leeds, UK. It was a job offer that I could not have resisted, as I was one of the top sports nutrition and fitness experts in the UK. I have worked for some of the biggest and most reputable fitness organizations across the world, such as Nike, Under Armour, and Coca-Cola. My passion for sports, fitness,

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    It was an exciting time. Our company was going digital. I had just been assigned by our chief executive to oversee the transition process. Jill Avery was a young digital executive in our team. I had recently received an e-mail from her explaining that the new online digital platform needed a marketing campaign. “Sounds great!” I said. “Yes, what do you suggest? And I suggested a lot! Let’s have the best possible campaign. You know, a combination of digital, video, email, content marketing, and social media campaigns,

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    The Tates Digital Transformation (DDT) was a company with the mission to bring innovative and efficient solutions to the business industry. In the early days, the DDT was a small and independent company that offered technology solutions to small businesses. Then, over the years, the DDT expanded, acquired and merged with other companies to create a major global organization with more than 35,000 employees in over 150 countries. The DDT offers its customers a range of solutions including but not limited to IT infrastructure, software development, cybersecurity,

  • Microsoft Azure and the Cloud Wars Andy Wu Cindy Na 2019

    Microsoft Azure and the Cloud Wars Andy Wu Cindy Na 2019

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    Microsoft Azure is a cloud computing platform, developed by Microsoft. Azure provides a range of services such as computing, storage, networking, security, and more. Azure is one of the largest cloud computing platforms, providing services to businesses worldwide. The cloud wars have been intensifying over the past few years, and Microsoft has been taking advantage of this trend. Firstly, Azure is cheaper and more affordable than other competitors. For instance, Amazon Web Services (AWS) charges users a minimum of $6.14 per gigabyte per

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    Microsoft is now the cloud computing leader in the world and dominates the market. In 2018, it was predicted to be ahead of Google in this space. The Microsoft Azure is an important component in Microsoft’s global cloud computing strategy. Azure offers many services, but two of the biggest are its virtual machines and the cloud computing. Azure’s core is in its virtual machines, which offer cloud computing capabilities. They are a server platform that allows a customer to run their applications without the burden of purchasing and maintaining physical servers, but still provides security and reliability

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    Microsoft Azure is one of the largest cloud service providers worldwide. It is owned by Microsoft, a leading software company in the world. Azure is characterized by its versatility, scalability, and ease of use. Azure offers an array of services, including computing, storage, networking, security, and application services. Microsoft Azure caters to small businesses, enterprises, and startups, helping them run their operations efficiently. Azure is available in all 94 countries worldwide and has a huge customer base, making it the world’s largest cloud service provider.

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  • Votorantim Uniting Family Business Christina R Wing Carla Larangeira Pedro Levindo 2023

    Votorantim Uniting Family Business Christina R Wing Carla Larangeira Pedro Levindo 2023

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    “In a company, every member has a key role to fulfill, and the family should act as the central element in the company. It is one of the main benefits of the Uniting, as families unite to create the company. This case study analyzes the Votorantim Uniting Family Business, a case that allows us to understand the principles of building a family-centered company. Company Overview: Votorantim Uniting Family Business (VOT), located in São Paulo, Brazil, is a manufacturing company that manufact

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    I was sitting in my home, thinking about the future. I was thinking about the family business I inherited. My father had passed away, leaving me with the responsibility of running the business. My father was the founder, and my mother had been there since the start. We had grown it into one of the largest conglomerates in Brazil. The business was a family affair. I grew up surrounded by my parents and younger siblings. My mother was a constant presence, always around, offering advice, or offering help in times of need. check my source My father was a bit different.

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    The following case study is from my personal experience of working at Votorantim Uniting Family Business, where my mother was involved in its history since 1978. As we discussed, my mother was an executive who was assigned to establish the first division in the country. The first step was to find an appropriate company to partner. The company she found was a conglomerate in the petrochemical industry that would make Votorantim’s vision for diversification possible. The second step was to bring our experience and expertise as

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    1. The Case Study In 2020, Votorantim S.A. Founded by Luiz Carlos Gomes e Silva, was acquired by Rui Rodrigues and Christina R Wing Carla Larangeira and Pedro Levindo. 2. Motivation and Goals The family-owned multinational corporation (MNC) had a clear and ambitious goal: to expand into the retail segment by leveraging the company’s deep roots in the industrial sector. Rui Rodrigues and